How can I play the mobile internet?

Investment News September 11, sponsored by the Qing Branch group, "the fourth session of China Mobile Internet Investment Conference" held in Beijing. The picture is "open discussion one: the founder, see how I play the Mobile internet" scene.

This is the first round-table discussion of today's General Assembly: "The founder of the race, see how I play mobile internet."

The development of mobile Internet ultimately affects all aspects of human needs. The founder of the school has been the focus of attention. Why is the generation of the topic constantly, stereotype? Chingko today invited two senior investors and several small business partners born in the 90 to share their growth stories and entrepreneurial ventures.

The Chair of this session is from IDG partner Li Feng, who is involved in the discussion of the Northern Lights Venture investment, managing director, Chartered Financial analyst Jiang Hao, Elephant Technology founder and chief product Officer Liu Kenan, Teambition founder Zi Junhuan, CEO of Rui Bo Technology founder Sun Yu, Easy Question Bank founder and CEO Wu Shingyu, as well as angel investor Wu secluded.

The following are the details of the discussion:

Li Feng: Thank you for inviting us to attend this meeting, I posted on the label of uncle, please briefly, I have a conference call 11:30, to the airport.

Liu Kenan: I am an elephant Liu Kenan, I am mainly responsible for products in the company, I am very happy to have this opportunity to communicate with you. Elephant is an internet-based company, you can use it for free.

Jiang Haotien: This is a good time for entrepreneurs, I am the Northern Aurora Jiang Hao days, is to do early investment institutions.

Zi Junhuan: Teambition is a company that makes new software for work, there are so many things to do today, and it is very convenient for us to add all the people to the teambition and discuss what we are going to do.

Sun Yu: We can help financial institutions to do liquidation and settlement, but also to help individuals, such as star management fans, so from the financial institutions to the enterprise, service to individuals, can do a lot of things, welcome to contact me.

Wu Shingyu: We are doing online education products, our products are aimed at and K12 stage teachers, to help them improve the test and teaching related to the question bank class tools, not for students to serve, this is our product differentiation.

Wu You: Now I'm investing in the size of our 300 million fund, focusing on mobile internet advertising, including the tablet system, which we all have involved. I was a, I started my own business, do cosmetics shopping chain, last year only turned around.

Li Feng: First from the Liu Kenan, first of all, why do you want to do this direction, the Internet and young people have any relationship?

Liu Kenan: I am the only one to do 2C, we feel that users need a G-spot, we touch the user G-point, in order to give you continue to pay, which is very different from others.

Li Feng: Why is this more suitable for young people to do?

Liu Kenan: Because this product is only used more by young people, the smallest user 14 years old, I feel very good, we feel the use of mobile Internet methods to do, the first less money, the young people or less, there is no need to spend money on advertising, mobile internet transmission, including micro-letters, there are MO, stick, This spread works very well. There can be some different things, such as our next to do a product, you take a phone sweep, you will jump out of an elephant, elephants jump on you, we can use mobile internet to do something different.

Sun Yu: I want to ask Liu Kenan when it comes to specific condoms, condom products in fact, it is more important to define culture than to define a product, for example, if you define it as a culture of a young brand, in the 60 's, when the young American culture was particularly springing up, we must use a completely different brand, To prove that they are young, what have elephants done to create a young culture?

Liu Kenan: I have two simple examples of two activities, the first activity is the Elephant Product Experience division, this activity is very simple, with a small copy, posted online, on the day on the People's Daily and Phoenix news headlines, one of my friends do not believe their eyes, said the news on the Phoenix headlines.

We have made two generations of products, the first generation of products have some small problems, according to user feedback, to carry out a rapid iteration, push the second generation of products is old for new, you back and forth the cost I give you all out.

Wu Shingyu: China is relatively conservative, perhaps in public, with your friends rarely talk about the word sex, when you recruit your team partner, or face your family, or face the community, or group your team, how do you persuade him to join your company, or face the market how to choose?

Liu Kenan: This is a very good question, it involves the traditional concept of people, the first thing you do, you have to find a partner, if you find someone you do not know, or not familiar with the person, he does not believe you, and then I find my college students, at least he believes me, because the product itself has (trans-polarity), We did the right thing. After that, including the initiative to find a job, we find our own time, we find a horse, or a girl, first find his husband, eat meal, drink, let her husband influence her, I think there is no particularly difficult to accept, a lot of girls get this thing sent photos, sent to friends Circle. Some young people, we are also very difficult to change, we told him, he does not believe, we will catch some young users.

Wu Shingyu: You are the idea of changing the Chinese tradition.

Zi Junhuan: I'm asking a more serious question, we found that the most important impact of mobile Internet is the marketing part, you will find that in the actual business model, this part of the early value, but many times after the product, I do not know if you will encounter such bottlenecks, and finally found that Durex is better use, Or it will be more convenient to buy, as our marketing rate drops, we will see the whole trend of development began to slow down, will this happen? Or do we have a strong competitive edge on the product side?

Liu Kenan: This is also a particularly good question, at first you can use some mobile internet methods, quickly let all kinds of people know your brand, he may buy a product, how we do innovation, we feel that the innovation is not based on the product itself, but according to you this crowd, the crowd needs what, The crowd has what demand point, according to the crowd to impress each person group, I want to impress college students, other brands are out, are based on a function to say, we want to be based on a crowd, specifically dozen college students, only to hit him deep inside, let this product rooted to his heart, after our innovation is not just to do the traditional condoms, Including making some liquids, Chinese people don't like to use this. Even the future of innovation must be eliminated, you implanted a chip in the body can achieve the role of condoms, this is entirely possible.

Wu You: Xu always mentioned the founder of the product research and development to the extreme, I would like to ask a very serious question, your own home product you experience it, experience after what feeling?

Liu Kenan: The first thing to do with the product is not to be particularly commercialized, we particularly want to do a product good things, I can use, my friends around me to use, the beginning to find the original colleagues, friends, they used to give us all kinds of advice, we continue to do better products, I really don't want to make a lot of money here, hoping to get everyone to use our stuff, which is not the same as the standard of a generation pursuing success.

Jiang Haotien: I also have a question to ask, as an older person, see you this product first reaction in the end is not safe, unsafe is fatal.

Liu Kenan: In fact, we often say that you do not even the most basic, you do not have to do this thing. We are not the same as other brands, this is a very serious matter, so we have to find the world's best suppliers, so there is no production in China,

Even if the labor is expensive, even if the machine is very expensive, but also to ensure product quality and safety.

I only do products in the company, other things are not too tube, write copy is occasionally written, most of the time focused on products, including our recruitment, we must recruit the world's top 500, as well as food safety requirements. Young people don't pay much attention to this problem.

Jiang Haotien: I say my opinion, in general, after you have communicated with several people, I find you have a very important information in the middle, first you this thing is fun enough, out of place, particularly interesting, also willing to find young people to communicate with you, and users are really different, they are not too concerned about safety and insecurity.

Li Feng: The second problem is the western and Oriental two very big differences, the first is that the West is basically protective, functional is after, only the Orient to pay attention to male as the main experience. This industry in China basically formal way not see, China has a pressure test, really blow up to a certain diameter, too thin to boil.

Liu Kenan: Sun Yu What are you going to do in the future?

Sun Yu: Rui-wave technology is a conceptual innovation, we think of as a value network implementation, we previously thought that the Internet is a revolution in the human information field, the launch of information into a free, the solution is through the interaction between the Protocol.

Before the 09 encryption, money is a more typical value, such as points, the star's fan coin is also a value, before it is impossible to send free instantaneous. We do a package of financial agreements that connect to a wide variety of people and can achieve value flows around the world, is a free. We are opening a very large ecosystem of our own, the Internet a net, mobile Internet network, there is a value net, this is the macro level.

Li Feng: You should talk about the original information on the Internet, the solution is how to sort information, according to what rules to sort, jiading finally all things become goods after, the information with money, how to judge how much each thing worth, Zi Junhuan you to tell us.

Zi Junhuan: Overall, I don't have a very direct problem.

Li Feng: Do you think it will be a challenge for young people to do this?

Zi Junhuan: If you want to do a new thing, if you focus on young people, but the trend is relatively large.

Wu Shingyu: I saw a microblog last night, Ecuador used your agreement to change things beyond recognition, my question is to ask, such a small country to change so much, if in China and Japan such a large country, the government accepted the risk is where?

Sun Yu: The central Bank of Ecuador made a new system of electronic money some time ago, the whole country adopts the way of electronic currency liquidation and settlement, it is to copy our code completely, but the name changed. They didn't say what code was used, so we looked at the things that were out there, and we are all highly similar, this is only one of our applications, even the central banks of sovereign countries to liquidate, our cooperation with other countries positioning, or a traditional liquidation supplement, for example, I can introduce the current development of C-terminal applications, In fact, for us, a sovereign state issued a currency and personal issue of the currency has a certain similarity, now the star has a big demand, he needs to know his fans, the crowd who love him most, who gave him the most money. I am a fan of Jay Chou, I can through the star coins, buy his concert, get this virtual currency, we have a sort of these fans, so that stars can clearly find which fans are the most enthusiasts, very direct embodiment.

Wu You: I have this confusion, now there are many entrepreneurs, their team has whenever, how do you lead these older than you, experience is very rich, how to manage them well?

Li Feng: They put the new vice president of the past, probably spent one months of time, in the end, what method to get over, with you say.

Sun Yu: Generally two points, first of all, I personally think that now human knowledge from the original accumulation of growth, to subversive growth, a person does not need to deep in an industry for a long time to come to this industry to start a business, including Lei mobile phones are half a monk, so the trend and the understanding of philosophy, is far more than his age. Older than the larger staff to communicate the main or vision, to show employees that we want to be in this field, my personal positioning is to do Chi enterprises, so that employees feel he is a very macro, very large one vision, which is very important. Many of their salaries are not the most important, there is a life experience I learned, there may be many things especially our innovative direction, many times do not know how to do, even if you do not know how to do, you have to pretend to know how to do, jobs most typical of a life experience, Apple also encountered several times did not know how to do.

Li Feng: What are the biggest challenges and benefits of an elephant condom?

Xu: The biggest advantage is that young people do young things, the biggest challenge is executive power, marketing may take a little money.

Wu Shingyu: The two years of online education are very hot, An average of 2.6 companies appear every year, I do this thing, mainly for the K12 secondary groups, I am facing the teacher to provide services, I was doing this project before, also did a long time of market research, I found that the market is very large, in the middle school K12 area there are nearly 6 million teachers and 100 million of students, some people will choose to do 100 million of students, in fact, the contrary, secondary There is no motivation to learn consciously, the three-year and high school students spent on the exam time is 80%, students do not want to do their own homework, so our product is ultimately to help teachers improve the efficiency of the test teaching, so that they can save more time to rest themselves, or talk with students to improve learning methods, The exam is only a process, not an end, we hope that through our product really let students do fewer problems, so that teachers spend less time on the teacher, and finally achieved better results, this is our original intention.

Zi Junhuan: I do not know in your understanding, my own growth experience, the time spent on reading is very little, time spent in other places, our company has no such function?

Wu Shingyu: I have a lot of high school students in the United States to study, they asked me why the United States have many of my Nobel Prize winners, their childhood education in the United States, is to master some learning methods, do not learn by rote. The human brain space may be limited, to teach people to fish than to teach people to fishing, with the rest of the time to say more meaningful things to students, is to teach them how to learn, rather than teach them to do the problem, do not have any meaning, through a rapid tool of the product, improve the teacher out of the examination papers and test papers.

Zi Junhuan: Can you evaluate similar products?

Wu Shingyu: Our products are somewhat similar, why do we have an advantage over them, the most important thing is two, first our products more focused on providing services to teachers, now the internet has a lot of people to pursue all-inclusive, we face the group of teachers is just not too much time to learn new products and functions of products, So the requirements of our products, I hope teachers come up to know the use of the path, our products to the teacher's user experience, simple and easy-to-use is very good.

Second, our content sources will be more ingenious than those of similar educational companies, many will go to the publishers and schools to buy, although a very large amount of access, but the timeliness of access to resources and update the amount is not very good, we are to do the question bank, to now we have developed to 150 public cooperative schools, Our products are available to them free of charge, but they need to provide us with quality tests every month. Publishing houses are five years old, even 10 years ago accumulated, it is likely that these companies to sell the problem is that the data is very good-looking, real users to use, will not work, this is indeed a question mark, must stand in the user's perspective to think, not to stand in the perspective of investors to think.

Jiang Haotien: It's very slow to push, to find a school and a teacher.

Wu Shingyu: We are looking for cooperation under the line.

Wu You: I found a lot of online education, the revenue is bleak, the revenue may be zero, you now have no revenue, or in the future may be in the revenue point what part?

Wu Shingyu: There's probably not a lot of revenue here, Internet to obtain revenue, to accumulate users, we provide them with tools, is free to attract traffic, other more services can be dug out, you go to the next step, never know what the user needs, so long as the development of enough users, Income is not a problem.

Zi Junhuan: We saw more bottlenecks at that time, we have just come out of business, there is no special good management tools, at that time, domestic and foreign also used more than 30 products, we found that there are two points, one is the old software experience very bad, Ctrip in the early days is relatively small. We found out that if we were going through something like this, it was a very big opportunity, and then we were very focused on doing the software, focusing on it, being more collaborative, and then cooperating with the good moving end.

When a small organization is able to work with a project, an investment manager collects the data and waits for the right time for the family, which is what many investment agencies are doing.

Sun Yu: I have used some of your software myself, I listen to the feedback of users, you are still more concise.

Zi Junhuan: Teambition is very easy to use, from our user feedback, our function is the deepest, there will be a more natural is very easy to get started, we are particularly concerned about such a curve, is the whole company on the teambition to do synergy.

Liu Kenan: Today's investors and entrepreneurs, Wu is also an entrepreneur, also do investment, you think that the new venture and before the people start a business, there is no essential difference, or a new generation of people's entrepreneurship, as well as you suggest their entrepreneurial direction is what kind of, you will cast what kind of field?

Wu You: I started using my own money to invest in February 13, smashed more than 10 million, before casting a hand to do the product, 2014 years to do 30 million of the profit, unfortunately they online launch market has accounted for the top two, we continue to big, do the line this piece, but these two founders, I earned so much money, feeling this lifetime contentment, I want to buy, this is a big problem for the founder, they do not have a lot of people have not seen the money, and have not seen the big bucks, I personally think that the number of entrepreneurs need to think about the 1th.

2nd, what is the difference between the current and the past, I think this generation of people when we are very young, we do not have a family burden of pressure, we will not be hungry, only in such living conditions, our innovation and creativity can come out, this point with the previous whenever, 85 ago some entrepreneurs, Could be something different. I was with Sun Yu Deutsche Bank executive program, he was born in 54, he gave us the nation's great sense of righteousness, national big problem, I think this generation of entrepreneurs more self, only in the circumstances of their own to burst out more inspiration. I think the future of these 88 and the next will have a future, will certainly lead the future trend.

Jiang Haotien: The relationship between time, I also answer your question, first of all, I am the entrepreneur, we are very hopeful, a big factor lies in China's education, a mold inside you out, to start very unfavorable. Now more and more to pursue their independence, the pursuit of their own ideas, which is very important to the creative and entrepreneurial enterprises, many things are not others can not do, and he did not think at the beginning, did not feel that this is a creative point, there are obvious advantages. But after all, young, in many ways to strengthen, can recruit some older than oneself, can motivate them, and another is like Sun Yu you will encounter, you have to deal with some of the rules of the game, the Financial field and education field, can not directly against him, may sometimes really want to cooperate, or virtual cooperation, or to conform.

Wu You said very well, the whole society is the same, is biased impetuous, a lot of ideas, do a while to find another very interesting, and then to do something else. In fact, from the perspective of investors, the most afraid of such a person, any success is not an overnight, not a company's development is smooth sailing, as well as the insistence of entrepreneurs, but also very important.

Time is limited, this discussion is over, thank you!