How do I evaluate the quality of external links?

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In the Google ranking factor, the external link factor almost occupies half, even greater proportion, so it is very important to judge the quality of the external link of a website. Whether the site SEO is peer analysis or search engine are friendly degree is very important. Therefore, the quality of external links to the site should also be a general criterion to measure the external link established by a website is successful. Although a lot of people are aware of the quality of the link of the judgment, but I will be sorted out for the following several, I hope that in the SEO to establish external links when there is a system reference.

1. Does the website belong to the same type as its own site? (That's what we often say about relevance, and that's the most important thing.) )

2. Is the content of the linked page also targeted at your audience?

3. Do you include your own target keyword in the link text of your site? (That is, if the anchor text is your keyword)

4. Is the link valid? This is also important, if a link can not be clicked into your site, then this link is of course invalid.

5. Has the link reached the best landing page of its choice for the customer?

6. Is the link built to please others? Is it irrelevant?

7. Is the link for sale or purchase? (Potential danger, Google algorithm changes)

In addition, there are many factors that affect the quality of external links, such as links to the site itself, some of the state itself in search engine performance. But the above few are undoubtedly the most important factors. So if your links match the above, the higher the quality, and vice versa. So when you set up the strategy of external links should also follow the above several to determine whether the link is worth your time to build.

Author: Hollow

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