How do I guide users to send pictures?

The company is currently doing a social app based on photography, but a period of operation results found that the average user's photos of the visual sense is not good, composition messy, color gray (may be light is not too good), resulting in the entire client hall layout on the photo looks secretly, let people see the desire not to take pictures, I want to ask if there is any way to improve the quality of uploading photos from the function or strategy, or how to guide users to send high quality pictures, so that most of the photos to watch the feast for the eyes?

The question has to be answered in two ways.

First of all, it is difficult for you to improve the quality of users UGC, the correct way is to improve the output UGC the quality of the user. High-quality users are very easy to produce high-quality content, and the standard of ordinary users limited, aesthetic limited, because not good at this, the investment is also inferior to the quality of users, how to stimulate his effect are very limited, so to start from the source, improve the composition of the user group.

Take the photo as an example, the vast majority of people, probably 95% of the user, the level of that look. Neither the ability to take good photos, nor the habit. A considerable proportion, perhaps half of the people, even the aesthetic is not good, make a slag film also complacent-I think it is beautiful.

But what is the selling point of your app?

There are few applications for "photographic-grade photographs" as stickiness. The micro-trust circle uses photos to record life, to create social topics, and to show personal attractiveness by using photos to hook up with the opposite sex; a short-lived piictu with photographs to aggregate personalized visual themes. Photo is a tool to serve the core value of products, beauty is not its only indicator, otherwise most people can not make good photos, photo-type applications are all dead.

I can only answer here before I know your core values.

Second, assuming that some of your user base is well qualified and can lead to better content, the problem is in this sentence: "The entire client lobby has been seen as a desire to have no pictures." Explicit content will establish the product image temperament, and then affect the user's creative and interactive behavior, straightforward point, this is called "herd."

So the conventional approach is that in the user's easy access to the region, deliberately screening the release of products in line with product image content, while the residue content hidden, not easy to see.

Some products will set the "latest release" dimension, which may be close to the "hall" concept you mentioned. It is important to note that the latest content is not intended to give the author the opportunity to expose, the slag author Sibuzuxi ... But browsing needs are diversified. Sometimes want to see nearby users, create social opportunities, sometimes want to see what just happened, pay attention to timeliness, so the supply of information can also be multidimensional, not to quality as the only standard.

Even so, if there is a particular lack of confidence in quality, this part of the content should be folded deeper, not on the main path.

I once in the Cicada travels in "Nearby Travels" the tab, soon is not the bird, the content is really slag--big city nearby can write what good travels. And they just go to those few popular travel, originally expected to "Find the Unknown Place" is not set up, I see the situation is not right, tiger body an earthquake, two versions after the entrance, leaving only to expose its short. After two versions, change to "travel nearby" and try again.

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