How do I optimize long tail keywords for content pages?

We all know that the title of the site optimization for the main keyword and the importance of the long tail keyword optimization. Whether it is the homepage or content page, if the keyword can be reasonable configuration, then the effect is very obvious. Conversely, if we do not pay attention to keyword optimization positioning, then very likely to cost struggle, the site is still no improvement rankings, then as a webmaster, we should be on the content page for the title of the Long Tail keyword optimization?

First, consider the mutual exclusion of key words. What is mutual exclusion? The mutual exclusion is that you set the keyword does not exist between the relevant relationship. For example, I have two main keywords, one is to go abroad training, the other is online education, the two seem to be the same attributes of the word, but carefully analyzed one is for the offline, one is for the line, the contradiction between the opposite is mutually exclusive. If we set such mutually exclusive keywords in our content pages, then search engines will find it difficult to give them the ideal ranking, because according to the principle of relevance of the algorithm, two keywords themselves are not the same attribute, not through the long tail to "strings related", The most likely scenario is that a word gets a higher rank and other keywords are not ranked, so try to take this into account when setting the keyword.

Second, consider the contribution of the keyword to the user. User contribution meaning is the user in search of this keyword when it is related to the keyword has hidden search requirements. To my small station for example, the user often search the main word is water purifier, then water purifier related to the price of water purifiers, water purifier use, water purifier effect, and so they are more concerned about the key words. Therefore, when setting the keyword, we can not only think of their main business is what, at the same time to consider what kind of words most in line with the hidden search needs, to seize the user's psychological ability to maximize the extent of user contribution, thereby enhancing the site's own audience.

Third, learn to shape and build their own brand keywords. Ranking is the most direct and distinct indicator of our website optimization, but this is not the only, the opposite site value is what we really need to pay attention to. After all, any one industry, there is the problem of homogeneity, holding all the keywords to do optimization, you get is just gundy attention. In this era, we do keyword optimization is the brand, selling is the brand value. Therefore, it is very important to set up a unique brand keyword for the main business. Of course, we can not blindly embed their own key words in the setting, it is best to add a different label and words, with the same industry, the mainstream keyword, a relatively novel, and also can reduce the difficulty of our optimization, later mature, flow will continue to pour in.

Four, take into account the competitive degree of the keyword. We as the optimization personnel should understand and abide by the operating principles, after all, some words of competition pressure is too big, and do not necessarily have the effect, and keywords too many sites to the late competition is often very passive, In terms of relevance we can see that a station to do three words is certainly not as good as the other one station to do a word correlation is high, so our competitive ability will naturally decline. If you want to do a lot of hot words the best use of different sites to operate, the general competition is not very intense industry, you can consider for the site to set two to three keywords, so the keyword competition analysis not only to analyze the index, analysis of its industry is also very critical. And these are the things we need to consider to set the keyword.

Five, to consider the choice of keywords from different angles. For most webmaster, the choice of key words is mostly decided in their own thinking. But the real operation, we will find that their ideas sometimes not perfect match the market demand. Because we can not be in the operator's perspective to think about the problem, on the contrary, we want to from the user's point of view of what we will choose the keyword as the access path. So when choosing a keyword later, I will try to consult the surrounding friends, if they need such products when they search what words, and collected. I also from Baidu related search and other aspects of comprehensive consideration, standing in the user's point of view to consider keywords. Of course, the reference to the competitor's keyword selection is also a good practice, after all, opponents sometimes give us a guide to the operation of the role.

Its six, the enterprise station chooses the word to want the flow to be more quality. SME websites tend to be flat, the amount of information exchange is small and content is not very rich, they are different from the information station, depending on the flow to direct the cash, but through the flow to assist the promotion of their own products and sales. Therefore, compared to the general webmaster more attention to the flow, the enterprise station obviously to the choice of words more attention to quality. Service and product end users will search which words, which words are the highest conversion rate, only with such thinking to build a station to achieve more practical role, or simply the competition flow does not have much meaning, for the future development of Enterprise station is not very important.

The choice of key words is like the foundation, only do choose the most suitable for their own, in order to make the future optimization and drainage work smoother, so as the optimization of the key words for the setting and optimization must be more than a few thoughts.

Article Source: Water purifier brand www.swlwater.com, reproduced please indicate the source of the article, thank you for your cooperation.