How does cutting-edge technology transform future business?

Cloud computing, large data, face recognition, internet of things, ai ... These Internet technologies are slowly changing our lives, but this is far from the technology to change the whole world, cutting-edge technology is used in various ways to change the traditional enterprise marketing model and business model, can even say that technology is "intelligent" a new world.

"The first computer was born in 1946, the most advanced mobile computer in 2014, it took 70 years, and smart devices from the birth to today altogether only 7 years, the explosive power of technological innovation." Mobile Internet, smart devices, things networking changes not only the brand and advertisers marketing methods, as well as the user's consumption habits. "Baidu vice president Zengliang said.

In Zengliang's view, in the mobile internet age, people's consumption habits show five characteristics and trends: time consumption, the predecessor experience, intelligent interaction, debris attention and panoramic data. In view of these characteristics and trends, future marketing will also be presented with new features, such as real-time tracking, that is, the use of brand digital health Kanban, real-time monitoring of the visibility of brand information, brand loyalty and other aspects of brand performance; situational orientation, the immediate need for some kind of population as a subdivision unit, For the brand accurate delivery of the foundation, should be positioned, that is, according to the consumer's understanding of rapid adjustment, through data mining to summarize the pain point and potential demand; full sensory communication, that is, developing innovative forms of mobile-side interactive advertising to help brand owners achieve "full sensory communication" That is to help advertisers find the most appropriate combination of contacts to launch, so as to achieve higher actual sales benefits.

"With five marketing solutions, internet companies such as Baidu can help advertisers better manage their brands in the information age and bring a world-class change to the marketing arena," he said. "Zengliang said.

Of course, cutting-edge technology will also provide new possibilities for future business. In the future of marketing trends, strong technical ability is also indispensable, which will change the way consumers communicate with the brand, subversion is not only the marketing model, but in all walks of life contains a large number of opportunities for business innovation.

"For example, the Baidu brain, which makes connections more intelligent, not only understands the intentions of users, matching the needs of users, but also accurate push ads and services, such as face recognition, OCR, map search and other image technology and the Chinese speech recognition rate is very high Baidu Mobile voice search technology, will create a new world of wisdom to provide more space for imagination. Baidu Research Institute deputy Dean Yukei said.

In fact, the rapid development of science and technology has brought new opportunities and possibilities to traditional enterprises. When the traditional enterprise's thick thin hair meets the Internet company's technology leader, will collide the magical spark. In fact, many traditional enterprises have been in with Baidu to promote the practice of industrial innovation, for example, 361° and Baidu platform to launch the protection of Lost smart shoes, which makes national brands and international sports brand competition has become more vertical deepening. BMW and Baidu to cooperate with the unmanned car, Baidu and Mengniu Cooperative Cloud Ranch, with cloud technology and online video techniques to help the domestic dairy industry to reshape the security image, and so on.

With the technology and traditional brand cooperation, not only effectively promote the promotion of brand marketing, but also let it discover new industrial space, realize its use of Internet technology, from marketing innovation to research and development innovation subversive revolution.