How does the micro-credit marketing plan work out?

first, you have to distinguish between the plan and the project, the plan is a framework, and the program is the specific content of the framework, to the micro-credit marketing methods, operations, activities, work arrangements and a lot of details, etc. must be written clearly.

If the client or the boss asks you to do the project, unless you are familiar with the industry, or have previous marketing experience, it is unrealistic to have any foundation without immediate marketing solutions. Of course, if the boss forced you to do a plan, it does not matter, the end of the article I will teach you how to quickly do micro-credit marketing program, but at first I would like to talk about doing micro-credit marketing program detailed steps.

Work that must be paid attention to in the early stage

1, understand the enterprise to do micro-credit marketing purposes

This is very important, if you do not understand the purpose of micro-marketing business, you may make the solution is diametrically opposed. Some companies want to make their services more convenient, such as Southern Airlines, China Merchants Bank, some companies in order to better promote their products to achieve higher sales, such as Starbucks, Durex. When you understand the needs of a good business, you can explicitly choose to use the service number or subscription number, before I have some customers are registered to choose the subscription number, but found that they actually need the service number, because the new registered subscription number can not be upgraded to the service number, so can only re-register, If the previous number used the official name, the new registered number will be very troublesome when naming. Of course, you can also open two, but need to consider the division of labor two account, otherwise it will be from the chaos.

2, analysis peers or related accounts

I found that a lot of micro-letter public Account operators rarely pay attention to peer account, are focused on the media or some of the micro-credit marketing account mainly, as if afraid to add a fan to their peers to lose the same. Usually the peer is your best teacher, there are many things do not need to fumble, or even their successful operation, or content layout directly copied back to it. I will increase the number of micro-credit accounts in their industry before I make a plan for the clients. Look at them with the service number and subscription number of the situation, understand that they use that type of account more, those accounts of the marketing to do more mature, daily attention to their dynamic and operational manner, the arrangement of activities and copywriting, after all, insiders, It takes a lot of time to make an industry-specific plan, and if your industry doesn't have a decent competitor in the micro-credit, you can focus on the size of your industry.

3, operating micro-letter account for 1-2 months

Programs are not like plans, many times the plan is to rely on the forecast, the program is to implement the specific details of the content, including account operation of the work of the Organization, Division of labor, daily tasks, activities and so on a lot of content, to do such a detailed plan is to need some time to do information collection, Operating a micro-credit account is the best way to collect information.

Because each marketing channel operates in a different way, so do not completely according to the previous marketing methods to do micro-credit marketing, preferably to the company's public account to operate for 1-2 months, the micro-letter marketing play and routines are roughly figured out so your plan has been roughly shaped. If you have no concept of micro-credit marketing, you directly to the peer to do micro-credit marketing the best account content directly copied, the operation of their own time to try, and then appropriate fine-tuning. Before our customers have a call to meet the clothing store, their boss is the micro-letter has no concept, and then directly modeled on some clothing industry account to do, and now their account operation is very good, but also driven their store business.

During this time, it is best to apply some resources to the company to do some activities, such as the Circle of friends forwarding, take friends to the store to buy rewards, store promotions, discounts and so on, as long as the micro-letter to do activities to support the way you can try.

There is the interaction with customers, many users think customers ask questions and then we answer questions, so even if the interaction, in fact, this is called the question and answer is not interactive. Interaction is a real interaction that requires your official account to actively drive users to communicate, such as an article I wrote earlier on what did God take from you? "There is our interactive content, so that interested friends to communicate with me, the purpose is to inspire some people with common ideas to enhance interaction, In short, it is to improve the relationship with customers.

You can try to do with your complementary industry account for the article built-in recommendation, that is, at the bottom of the article recommended your account, your article at the bottom of the recommendation of their account. For example, I sell wall paint, can find flooring business cooperation, milk powder enterprises can cooperate with BB car enterprises, everyone's customer base is roughly the same, but the product has no competitive relationship, so you can quickly expand your account number of fans.

4, analysis of data and customers

After 1-2 months, we can be based on the operation of this period of time to summarize, including the article reading volume and forwarding situation analysis, that type of article more attractive to the target audience, customer feedback, customer interaction, as well as the participation of activities and analysis of the results, How much help the company's business has been evaluated during this time, and so on. The relevant data to make a report, and then to each group of data to write a few lines of summary, such as the article, a certain type of article reading volume and forwarding is very high, you can give due consideration to increase the content of this issue and so on.

5. Assigning Personnel tasks

According to the previous operation, you will have a general understanding of what staff to be responsible for what content, work and tasks how to arrange, as well as performance appraisal how to assess, for example, we will be in accordance with the content of reading and forwarding, user information query number, interactive effect, activity effect, etc. to assess performance Of course, it is better not to add the sales performance to the performance appraisal so quickly, so the staff pressure is too big, will affect the operation effect, and some accounts are only one person to do.

6. Start writing Program

After the early collection of materials, you can start writing programs. Many netizens and friends ask me, exactly how does the format content of the scheme do? Haha, we are blessed, this is the first exclusive disclosure of "micro-Liu Zijun pop" internal micro-credit marketing solutions format and internal choreography.

Content format of micro-credit marketing scheme

1. Competitor Analysis

Many programs will be at the beginning to write a preface or something, say the number of micro-letter users, micro-letter has many cattle fork, and some will pat flattery thanks to leadership guidance and so on, in fact, these opening words on the scheme is worthless, many times will be led to skip directly. Write the valuable information, and it's a message that immediately attracts the boss's eye, so we'll start with a competitor's analysis of how they use the micro-credit account to provide services or promote their products, so your plan will allow your boss or your employer to bring up God to read carefully.

2, micro-letter to (enterprise name abbreviation) bring what value

The second part is about to start to write micro-letter can give your business what value, in the middle remember to write your business name, appear their own business name to see the scheme of people feel that the program has tailored feeling. It is necessary to analyze the business or products can be placed on the micro-letter above the service or marketing promotion, comparing with the competitor's micro-credit account, we recommend that the company use the service number or the subscription number, if the data analysis of the prophase operation is better, and finally write about the advantages that micro-credit marketing can bring to the company, for example, it is more convenient to use the business. , better maintenance of customers, improve performance and so on.

3, * * * ACTIVITIES (* * * is the activity name)

Here can be done before the micro-letter activities, enrollment number, customer conversion and so listed, and then analyze where to do well, where needs to improve, the company can be combined with micro-letter to do what aspects of activities and so on. Note that the content here is the focus, especially large enterprises, we must try to write more detailed, to facilitate future micro-letter activities can apply for more company resources.

4, what customers care about most

By communicating with customers, you can sum up some of the topics that customers are interested in, such as the product features that customers expect, the imperfections in service links, the issues that complain the most, and where they can be improved and so forth. These are the concerns of the leadership, which is another value that micro-letter brings to the enterprise.

5, micro-credit account operation plan

Here the micro-letter account of the internal column design, operation methods, marketing methods are written, such as what the content of the article every day, custom menu which columns, what the corresponding column content, what role, micro-letter account How to promote, how to do, and so on. It's best to write a few of the upcoming events here, by the way can apply for activity support, whether need to buy micro-credit Third-party system, etc., here can make a list of costs, let your leader know the approximate cost, the cost of things to make him in mind, it is best to indicate those are important, those are unimportant costs So that you will have a better time to apply for the fee. There is also a need for those departments to work with, so that your leader or boss to help you communicate well in advance, or in the meeting can let them know first.

6. Assignment

If you are a team, you have to make a list of each person responsible for the work, the content of the daily work, as well as performance appraisal and so on. If your company's micro-credit account is only one person to manage also need to write, why? You need to know that many bosses do not know what you are doing every day, if you do not make it clear, the boss will feel that you are idle, and constantly put more and more unrelated work to you, so that you can not concentrate on micro-credit marketing, so you have to update, customer service, The promotion work must be clear. Of course can not use this to deceive the boss, write a lot of work but not a few will implement that is not good, you know the boss is shrewd, otherwise he will not become your boss.

7, micro-credit account development plan

Here is to estimate the future of this micro-letter account fan growth, the company's business and product help how many, and so make a prediction, General list, every 3 months account will develop to what extent to explain it. In fact, the information here is nonsense, we are not octopus, that will know the future micro-letter account will develop into what it looks like, but the boss likes to see this no way!

Rapid production of micro-credit marketing Solutions

Finally share the quick production of micro-credit marketing program DAFA, if the boss does not give you a trial operation time, ask you immediately out of the scheme can be used in this way. Very simple to take a few peers do a good micro-letter account to synthesize some of their own companies useful columns or plates, their activities to change the information into their own activities plan can be. Then the above 1, 2, 5, 6, 7 of the content can be quickly produced a micro-credit marketing program.