How to apply O2O mode to retail entity stores

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Over the years, with the rising of internet marketing, many retail entities have built their own websites, some have joined the third party electric business platform to open online mall (not only in the days of the cat on the opening of the mall, even in Beijing, east, only goods will, when the platform has also been settled), in order to achieve the maximum sales performance, At the expense of large costs to the field of electrical business. We can also realize that, in fact, the online electricity quotient cost is not lower than the offline shop cost, but the two bring the sales can not be increased by the same proportion, so many retail entities shop bosses have no bottom, in the end the line to do the electricity dealer how much money is appropriate.

Therefore, for retail entity stores, no matter what the industry, it is not recommended to expand sales channels, directly to the traditional online store shop on the form of flow drainage, but first the line as a marketing channel can be. For these smaller retail entity stores, we do not have to directly in the beginning to invest so high cost, and can use O2O mode to do, the O2O model applied to the physical store, both under the line, but also to take care of the line, both have to wait until a certain stage of the adjustment of the marketing strategy. O2O in the retail entity store there are actually a lot of practical tips to use in the following areas.

First, the adoption of new products trial strategy. Retail entity stores will often launch some new products, if you can use this opportunity to "new product trial Promotion", you can change the previous in the store is looking for a model, but to open a similar "new trial" zone, so that specific customers directly to the store to experience. Through the existing network of social marketing, such as micro-credit microblogging and other ways to attract people to the new trial zone, and then drive other non-new store sales, and because the trial of the number of pieces is limited, it does not necessarily need to spend how big into the original burned money.

Second, the entity store should focus on brand marketing. Whether the retail entity store is proprietary or sells other retail brand merchandise, you should pay attention to "brand marketing" when using the O2O way of marketing. such as through micro-blog, micro-letter published activities are "* * Famous brand Fairs" and so on, this allows users to see the online publicity they pay attention to the brand, so that the store to buy users will not be the kind of no purpose of the customer group, but by such brands have a strong acceptance of users, such as a retail entity store launched the "Monthly * * * brand BIG Broadcast" activities such as.

Third, the use of membership cards and other electronic forms to attract funds. Retail entity stores will inevitably encounter cash flow problems, and the biggest advantage of O2O is that offline can provide the corresponding electronic vouchers. Membership card or prepaid cards is also a voucher, but the electronic vouchers are written to the entity card chip. Prepaid card or membership card as a O2O mode of tool, you can let the user have a certain sense of security, because the money to the prepaid card, and the bank card, not only offline can be used, online also can be consumed, plus membership card integration activities, users feel profitable.

Iv. Use affective strategies for marketing. The O2O model can also act as an emotional messenger in retail entity stores. In order to help retail entities to develop customers on the market, you can use the O2O mode to provide "Send gift teaser" service, the user to the retail entity store purchase electronic form of gifts, you can use the app, SMS authentication code, electronic MMS coupons and other ways to take place to relatives and friends, Enterprises to purchase similar electronic products service to employees, so that users with electronic coupons to the physical store delivery, so that the gift of friends or business staff can be a small electronic coupons to feel the sender's feelings and feelings.

The application of O2O mode in retail entity store can have a variety of innovation, if can make use of these innovations, so even small retail grocery stores of smaller size can achieve satisfactory results. In the retail entity industry, the O2O mode of play is actually a lot, so can have internet thinking retail entity store bosses do not have to worry about the cruelty of competition and lose confidence, O2O mode application of the prospect is very broad, the most important is not to be influenced by the traditional thinking of E-commerce, think O2O is to do the electricity quotient, Will burn the money.

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