How I study Web analytics: Interest + Mistakes

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This article is the May 28 Guangzhou waw event, I and friends share a topic. The main content is to share how I study the site analysis, and I think more effective learning methods. The original title is called "How to Learn Web analytics." But it feels like the subject is too didactic. I'm just a beginner of web analytics and can't afford to talk so much. And my method is not the best, must have friends more effective than I learn methods. So here's how I learn about Web analytics. Simply share my learning methods with my friends.

In my study website analysis process, roughly can be divided into 5 stages, they are: Foundation, input, practice, advanced, output. To put it simply is interest + error. I'll explain each of these phases.

1, the basic stage: the reasons for learning

The first stage is the basic stage, before deciding to start learning the site analysis, first to understand the reasons for learning. That is why I want to learn web analytics, not SEO or SEM. I think this is the basis of the whole study, and very important. I have been in the past few years SEO popular time to buy books, Bubble forum, learning SEO, but did not learn. Because I don't have a clear reason for learning. There are a number of reasons for this, such as: career change, salary increase, job-hopping and so on. These are the reasons.

Besides the reason, another very important factor is interest. The reason can help you to start the process of learning, but the real perseverance requires the support of interest. For example, it's like looking for a girlfriend, and if it's just a reason you need to find a girlfriend, you're not interested in the girl. Then this relationship will certainly not be long. Therefore, the interest determines the study effect and the depth.

2, input stage: read a good book

The second stage is the input phase, in the beginning to learn the site analysis, we must first find a good book to read. Although practice is the best way to learn new knowledge, I still suggest that you read a book before practice, because blind practice can make you feel impossible and greatly increase the chance to make mistakes, which will discourage your confidence and eventually lose the interest in learning.

Choose a good book to learn about the industry terminology in web analytics, as well as the basic analysis methods and rules of the game. If you are learning tools, you can see the official Help center directly. Here are some learning resources and books. More resources can be found in my Site Analysis library.

Google Analytics Help Center

Google Analytics Transformation University

Proficient in Web Analytics 2.0: User-centered science and online statistical art

Traffic Secrets: Google Analytics website analysis and optimization techniques

3, the practice stage: the use of learned methods

The third stage is the practice phase, which needs to practice all the content and methods that are learned. Here I suggest to have a website that belongs to me. Work on your own web site and see the reports and data on your site. You can build a website entirely, or register a free blog, and then practice and collect data for analysis. If none of this is available, you can also collect tracking code from other sites and try to analyze why they are set up.

Practice is the best way to learn new knowledge, a lot of content written in the book and the actual operation will always have a different place, even unexpected problems. Only once can you discover and avoid these problems. In addition to practice, I have a more efficient way to learn, that is, we have to say the following fourth, advanced stage

4, advanced stage: Brave mistake

The fourth phase is the advanced stage, which needs to be done in the process of practice. I don't think it's good practice to make mistakes. Because not making mistakes means you're simply repeating what you've learned, not learning. Therefore, if you want to learn more quickly and better analysis of the site, it is necessary to make bold mistakes in practice. For example, I am learning for traffic tagging (tool URL builder), see the hint said Campaign,source and medium three are required to add, but the first use of the report no data, the campaign this field does not understand, just add a few behind. When I later looked at the report, I found that there were too many fields defined in source, because they were not defined with a uniform campaign name so they could not be summarized together. Can only think of other methods. Finally, it is found that the advanced group can summarize the data of different source. Finally solved the problem.

After this practice, I understand the role of the campaign field, but also learned some simple high-level group settings. I feel that it is normal to make mistakes in practice, but we must find out the causes and solutions. This will help you learn faster.

5, Output phase: accumulation of practical results

The final phase is the output phase, accumulating all the practice results and errors. This is also a very important stage. In order to study the Web site analysis and a lot of work, if there is no later accumulation and output will be easy to forget. I am a forgetful person, so I think the best way to output is to write a blog. The content I learned, my practice, my mistakes are posted in the blog. These articles are the output and accumulation of my previous study and practice. And friends of the message and discussion let me better remember this knowledge. If you are unwilling or not practicing blogging, I also suggest that you prepare a copy of this and write down the questions in each practice.

Finally, I would like to share with you a definition of experts, and I think every friend who studies web analytics wants to be an expert in this field. It is not difficult to become an expert.

What is an expert: a so-called expert is one who makes all possible mistakes in a very small field.

Therefore, I study the website analysis method is: "Interest + err". I wish you all an early expert in web analytics.

--"All articles and pictures are copyrighted by the Blue Whale (Wang Yanping)." Welcome to reprint, but please note the transfer from the "Blue Whale website Analysis blog." 】——

Read More:http://bluewhale.cc/2011-06-21/how-do-i-learn-web-analytics.html#ixzz1pzh56ngu