How is O2O group purchase made? Three. Home building materials Network purchase bargain cheats

Speaking of http://www.aliyun.com/zixun/aggregation/37405.html "> Home building Materials Network buy, it will inevitably talk about the bargain." It is no exaggeration to say that the bargain is the traditional home building materials network buy the most exciting link. Wonderful, not only because of the busy bargain scene, but also because it is netizens (remember this is to participate in the group buy the Cock silk New glorious name) rush to buy activities to the main purpose.

1. Resistance to price opacity

I used to sit at the bargain scene for several hours, as a spectator to appreciate the excitement of the bargain site netizens. That scene is reminiscent of the agrarian reform period when the vast number of farmers to criticize the landlord Laocai images of excitement. Think of the famous saying: where there is oppression, there is resistance and struggle.

We have mentioned many times, the price of home building materials industry is not transparent. Although before the industry many lofty hope Sword walk slant, with the price tag to win the market Competition initiative, but basically failed. Price opacity is the main reason for the formation of home building materials Network Group purchase. Just imagine, if the fair price of the sale, then hold up the bright broadsword to haggle, this network buys on the Shichong, lost the justice of action.

Therefore, the bargain is the home building materials industry commodity prices opaque revolt. You skinner in the middle of the night to learn chicken call to the long-term workers do not light on the farm?! You shiren into a small fight to exploit tenants? Your black-hearted businessman Jerry Bait set traps?! Oh, today we net friends finally salted and elated!

The bargain scene is absolutely exciting! You listen to the host asked: "XX cabinets to 1200 yuan per meter, we netizens will not agree?" "The friends who sit at the bargain scene Roar tsunami:" No.-YES! "Then listen to the host asked:" We ask the merchant Laocai the price to 1000 yuan per meter, we agree to disagree? "The same-Italy!" "The scene again tsunami Roar."

Have a good time! Get excited! Excited to sing "The days of the liberated areas are bright days!" Bargain NET friendly like! ”

2. Summary of the bargain

We briefly described the bargain scene in front of the wonderful, I hope you have the opportunity to go to the scene to personally feel. Of course, not all of the bargain will be so wonderful unlimited, there are a variety of reasons affecting the home building materials network buying activities on the scene atmosphere and effect. Because there has been no one to buy the activities of the bargaining link to make a systematic summary, in this we have to swim, try to analyze the many factors behind the bargain.

A) the bargain master

The bargain master is definitely the main player in the bargain. Many online group buying, are trying to build their core bargaining master's glorious image. Is the cruel hands, gold and the bargain division.

The bargain master must first be a good host. Ling Mouth, rapid response, ridicule, all into the article. The bargaining division to be able to control the bargaining scene of the atmosphere and rhythm, ridicule or even, to be able to lead the vast number of netizens a wave high over a wave to the end of the bargain.

The gold price is often in short supply, often to go to a number of cities, a group buying activities to bargain, and even a campaign to continue for 7-8 hours, do not eat not to drink not to rest, but also to maintain high morale and full enthusiasm.

So bargaining is really a physical activity.

b The bargain is a technical job

Bargaining is not only a definitely, but also a technical work.

The core of bargaining, in fact, is based on the production process of a product and installation, service links, the use of materials and services layer peel off, a knife to chop. See the good bargain master bargain, quite like to appreciate Sunding exquisite technology and artistic realm. Home building materials, the more complex the production process, the more material used materials, installation and service links more tangled, the more the bargain is more exciting.

All home building materials, the kitchen may be used to bargain the most wonderful cabinets, because the cabinet as a single item of goods, the most chopped head (don't be afraid, not to point to chop head, but cut up the most interesting meaning.) ), the best ability to express a bargain.

It says that the price of the cupboard is based on the price per meter. Is this the price of the ark or the price of the cabinet? You go to home building materials shopping malls, are generally calculated separately. But the bargain scene is the people's ownership, cannot tolerate merchant Laocai calculation method: The price is all up and down the Ark together calculate! However, this is too cheap business Laocai, also want him to send a sink for free or something, otherwise we will not chop. Love chop not chop, substitution! Next？

You can not imagine the merchant Laocai at this time than who are anxious, than who are active: Send! Send！ That's a must!

The next is the big cabinet: countertops, boxes and doors. What is the table material? Oh, that's not good enough! Free upgrades? Do not upgrade our friends should not agree? Netizens answered in unison: No.-YES!

The table is naturally upgraded free of charge. No chance of being chopped down without a promise. What about the box? What materials are used in the box? No way! The box must be the Dew River Board of Jilin Forest Industry! Hey, hey. necessary, necessary. Business representatives weak and weak to agree. What about the door? Melamine? That's not going to work! Do you want to upgrade the molded door of the imported mask for free? To！ Site Netizen Roar tsunami.

Bargain to this, netizens have in the original on the basis of low prices have been a good thousands of yuan discount. But you're wrong to think that the bargain is over. This is not the first half of the bargain, the show is still behind. Those are usually net friends do not pay attention to gadgets, but a knife cut down, can also cut out a good thousands of of the ocean. Is it easy for us to earn thousands of seas for our working-class?

The details of the bargain will not continue to describe here, you are interested to participate in a group purchase will be hands-on experience. Let's see what the cupboard has to bargain for: 1 hardware. including door hinges, drawer guides and door handles. Pro, free upgrades imported damping hinge that is required; 2 drawer, basket and glass door. free upgrades are required; 3. See Light plate and seal plate. Send it FREE! 4 Do not worry, there are: adjust the foot, baseboard, anti-collision door resistance, gas support, Taiwan Basin, water heater bag louver, bag gas pipe ... Every knife saved is white silver Oh, 5 finally there are installation, transportation and service costs.

In the vast number of netizens in the high bargaining sound, the merchant Laocai again and again, finally in a cheering sound in the end of the glorious arduous and exciting mission. Internet users have been given unprecedented concessions and the ownership of the people satisfaction.

(c) Balancing art among user merchants

Whether or not to participate in the bargain activities, many people will ask: buy a bargain is really cut it?

To say that all the bargaining on the scene of the bargain master is armed with a sword, it is not necessarily. Often there is a false false in the true, true or false falsehoods, which will inevitably have a drama when the ingredients, but the bargain is also real, there is indeed a bargain division is really too powerful business finally can not accept the withdrawal of the bargaining process occurred.

If bargaining is a manual work, a technical work, then bargaining or art. The art of balancing between merchants and users. For the organization of Home building materials network Group buy "lead eldest brother", the user is a food and clothing parents, do not meet the needs of users of low prices, this "lead eldest brother" also when not. However, the merchant is also a food and clothing parent. No merchant to participate in group buying activities, or when the "lead brother". Both sides of the food and clothing parents who can not afford to offend!

Specifically, the network group buy "lead eldest brother" is to use the number of left-handed users to attract the right hand merchants, and the right hand of the merchant low-priced products to attract left-handed users. The lower the price, the more users, the more users, the merchant is willing to allowance the more, the price will be lower. But this is not an infinite loop. The "leading brother" needs to know where the best balance is, and the haggle needs to be cut to the right point: The Merchant is willing to use the number of users (in the eyes of the merchant) to measure the order. ) and the best profit.

This is an art of balance. Balance the interests between the user and the merchant.

d) Bargaining is a home improvement class

Another role of the bargaining process is to give home consumers a vivid choice of how to buy home decoration materials Open class. After reading our description of the cabinet bargaining process, you have a more comprehensive understanding of the composition of the cabinet price?

A considerable proportion of consumers are not the first time to participate in the network to buy a single purchase, they often participate in a number of group buying activities, the price after the bargain after a clear understanding of the order will be placed. This process is a learning process. This is another feature of group buying and bargaining activities.

3. Endless Bargaining

Writing here, it seems that the story of the bargain should come to an ending. Just a few more words before the end.

The first step is to be aware of the side effects of bargaining. What are the goals that netizens are pursuing for price? It means "no minimum price, only lower price!" "So it's addictive to bargain like heroin," he said. You think about AH: Net users back, always to the success of the bargain, they want to express their extremely excited mood, they want to share their wonderful experience with other netizens. When those who have heard of the excitement of the bargain and know the results of the bargain came to the bargain scene, their excitement will be greatly discounted; they were already at the back of the bargain that the former man had been so excited about, it was like watching a detective movie that already knew who the murderer was. What if the thrill of haggling continues?

There is no minimum price, only a lower price. This is the purchase bargain may ascend the no return.

Second, the bargain attracts only a small number of specific home improvement consumers that we can call cock silk. For those who do not want to buy a bargain, or do not have the opportunity to participate in the purchase of the bargain activities of the home consumers, how we carry out the great spirit of bargain bargaining, absorbing the essence of our industry is worth pondering on an important issue. For example, in such as the Red Star of the United States, such as the family of the traditional shopping malls how to carry forward the issue of group buying, we will be a special discussion in the future.

PostScript: This article is more exciting and easy to read, feel quite a bargain style.

(This article is the original, only representative of the personal point of view.) All rights reserved, reproduced or quoted please indicate the source. ）