How lucrative are the Shanzhai machines, you know?

An iphone 6 hardware cost of only 1227 yuan, a Samsung Note 4 cost less than 1600 yuan, Apple and Samsung and other high-end mobile phone profiteering is open secret. In fact, profiteering is not the exclusive high-end mobile phones, low-end mobile phone also hidden profits. A mobile phone price of about 500 yuan, the profit is as high as 200 yuan, this is a windfall.

Hardware doesn't make money is a lie

After the introduction of the first generation of millet mobile phone, Lei said the millet generation of mobile phone sales 1999 yuan, hardware is not to make money. At this point, millet so-called hardware unprofitable thinking in the public mind left a deep imprint. When the millet earnings announcement in the public, we suddenly found that lei so-called hardware does not make money is a beautiful lie.

According to the Millet Show data, 2013 annual sales of 31.6 billion yuan, net profit of 3.46 billion yuan. In other words, Millet's profit margin in hardware is close to 11%. Obviously, the millet hardware is profitable, but the profit is slightly thinner than the high-end brands such as Apple and Samsung.

In 2013, the average price of millet mobile phone has fallen to thousand yuan below, domestic brands of smart phone prices are also showing the overall downward trend. At the end of the year, the great God wants to push 499 yuan 4G smartphone, the glorious 399 yuan handset already in the research and development.

In many people's view, smart phones with less than 500 yuan in profit are thin, the opposite is true. According to Shenzhen Huaqiang North mobile phone practitioners revealed that the price of 499 yuan of smartphones, shipments reached tens of millions of orders, a single mobile phone hardware profit will be around 80 yuan, shipments reached 5 million levels, a single mobile phone hardware profit is about 65 yuan. According to this figure, 499 yuan of low-end mobile phones, from the hardware profit margin of about 13-16%.

Because low-end handsets sell at a lower price, sales breakthroughs are not difficult. By the way, low-end smartphones typically maintain more than 15% of the profit margin at the hardware level. Compared with domestic mobile phone brand 10% profit margin, low-end mobile phones in the hardware level of the profit is relatively considerable. In addition to hardware profits, low-end handsets from the software chain is more profitable.

Grey software benefit Chain

Software pre-installed and brush machine will have a certain profit, it is not a secret. However, the software pre-installed exactly how rich returns, has been a mystery. Although the government on the software pre-installed supervision, but the behavior of the edge is repeatedly banned, the gray software benefits chain has become more mysterious.

The interest chain of smartphone software is usually divided into two parts: bright and dark. Ming is a custom version of the ROM and a number of application software, price. Dark, refers to pre-installed some of the app containing the SP attract code, or to collect user privacy app, the price is not transparent.

In the smartphone community, the cost of pre-installed Custom edition ROM is not high, about 8-15 yuan per cell. And some of the daily use of the app, the cost is lower, only 0.5 yuan-5 yuan. According to Li Vanchang, the former vice president of millet, some applications such as navigation, input method, browser and social networking want to preset the software to the Millet mobile phone, with a subsidy of 1-4 yuan per cell phone. Overall, a smartphone open software pre-installed cost of 20 yuan or so, the maximum will not exceed 30 yuan.

In contrast, the undisclosed costs of software pre-installed have considerable rewards. Specifically, hidden in the dark of the app pre-installed also has a very detailed classification.

1, collection of privacy-type app pre-installed: by pre-installed to the smartphone app, collection of user age, Address Book, as well as geographical location and range of activities such as information, uploaded to the server, which is collectively called the collection of privacy-type app pre-installed. Pre-installed this type of app risk reduction, the profit return is not high, a single cell phone to give 5-8 yuan cost.

2, Advertisement window app pre-installed: In the process of using mobile phone Internet, may automatically pop up some ads, click on automatically disappear. The smartphone has a window of advertising, also thanks to the pre-installed app. Free E-books and a number of tool-type apps often have ad-window codes. Ad window App pre-installed risk is not high, a single cell phone to give a fee of 2-5 yuan.

3, built-in SP suction Code app pre-installed: I believe many users have such an encounter, the phone inexplicably wonderful subscribe to some SP services, lost dozens of dollars in the bill. The bane of automatically subscribing to the SP service is that some pre-installed apps, once used in one of these apps, automatically trigger the built-in SP attraction code and automatically complete subscriptions. Built-in SP malicious attraction code of the app pre-installed risk is higher, the profit return is also relatively high, a single cell phone to give a fee of 10-15 yuan.

4, the game of malicious deduction app pre-installed: With the open hand-mounted tour client access to 2-5 yuan per Taiwan subsidy, pre-installed malicious deduction fee game app is profiteering. Many types of small games, built-in pay clearance function, the user will not pay attention to trigger the pay function. Game malicious deduction app pre-installed risk is not high, because the deduction function is prompted, a single cell phone will be given a fee of 10-20 yuan.

Typically, a smartphone has about 30-50 pre-installed apps. Both the Ming and the dark two parts of the app pre-installed cost subsidy about 200 yuan. Some app developers will also be split with the handset vendor by the amount deducted, which will allow the smartphone software pre-installed to get higher cost subsidies.

True, smartphones only sell for 499 yuan, which is already low. However, such low-cost smart phones, hardware average profit rate is still around 15%, far higher than the average profit level of domestic mobile phone brands. In addition, the hidden Trap of software app pre-installed, for low-end mobile phones contribute about 30% profit margins, become the low-end mobile phone profiteering economic pillar!