How operators embrace mobile cloud computing

Cloud computing is moving from the 1.0 era to a more mature, more practical 2.0 era. Today, the concept of cloud computing has been pervasive, cloud computing products and applications are emerging, cloud computing and mobile internet convergence also accelerated. If cloud computing used to be a new favorite of High-tech Internet companies, more and more ordinary businesses and individuals today are starting to touch and apply cloud computing. Statistical data from research institutes show that the global cloud computing market developed rapidly in the 2014. In the 2015, the cloud computing industry will also usher in greater development.

Mobile cloud computing is the combination of cloud computing technology and mobile communication technology, the use of mobile cloud of wireless internet services will be deep into people's lives, its emergence and application will become a key link in the development of communications industry. Currently, mobile cloud computing is booming, what is the characteristics of mobile cloud computing, how it will affect operators. How should operators rely on mobile cloud computing to develop their business?

What is mobile cloud computing

At present, the operator's billing is usually simply based on the length or flow of the billing, but cloud computing has led to the rapid development of mobile internet, new business emerging, the business model of various businesses vary. From the point of view of billing, the benefit distribution of the new business becomes very complicated, and the billing mode should take into account such elements as time, flow, content, download times, and other user business attributes such as package, service level, access network and user location.

Conclusion：

At present, the development of mobile Internet in China has entered the fast lane, its important technology-mobile cloud computing will also be popular. Wireless Internet services based on mobile cloud computing will go deep into people's lives, and the extensive use of wireless Internet services will in turn drive the development of mobile cloud computing technology.

Mobile cloud computing is not only popular, it will continue to evolve under various challenges, and mobile operators should seize the opportunity to stand "cloud" in the new era of mobile internet.

Cloud computing is the use of distributed computing and virtual resource management technology, through the network of dispersed ICT resources (including computing and storage, application running platform, software, etc.) to form a shared pool of resources, and dynamic on demand and measurable way to provide users with services. Cloud computing services typically include IaaS, PaaS, and SaaS three levels.

The development of cloud computing is not limited to PCs, as cloud computing and mobile Internet continue to evolve and merge, creating a new application model-Mobile cloud computing. Mobile cloud computing is the delivery and usage of an IT resource or service, which is the application of cloud computing technology in mobile Internet, which is to obtain the necessary infrastructure, platform, software, etc. by mobile network. The emergence of mobile cloud computing, so that the application of storage, computing and other resources from the local to the cloud. Users need only one to install the client terminal, without strong performance can achieve such as file storage, mobile navigation, voice search, mobile map applications, these services are based on cloud computing to achieve.

The service model of mobile cloud computing can be described with "end", "pipe", "cloud" 3 components (figure). "End" means any mobile terminal device that can use the "cloud" service, including laptops, tablets, mobile phones, etc. Tube "means a mobile communication network or other wireless network that completes the transmission of information;" Cloud is a platform that contains a wealth of resources and services. The architecture on the cloud side is service based, there are 3 levels: The bottom is Kiyun, by the infrastructure level such as a variety of servers, databases, storage devices, parallel distributed computing systems, such as the IaaS; the middle tier is a flat cloud that provides an advanced integration environment and Platform for applications, i.e. PAAs; the top layer is the soft cloud, providing software, Data and other applications, SaaS.

Mobile cloud computing applications are emerging

In recent years, with the diversification of mobile terminals, especially the popularity of smartphones, mobile applications occupy a larger share of the mobile market, many mobile applications have been using the advantages of mobile cloud computing. Mobile cloud computing applications, including mobile cloud storage and mail services, are emerging, and mobile cloud computing technologies are also being incorporated into mobile phone maps and mobile search services. In addition, mobile cloud computing has been applied in the fields of mobile medical information management based on cloud, mobile cloud music, mobile social network and so on.

Mobile cloud storage-Mobile cloud storage is a mature application in Mobile cloud computing, which takes data storage and data management as the core. At present, some companies have launched their own mobile cloud storage services, of which Apple's icloud provides the most outstanding application-oriented functions.

icloud cloud services can hold photos, documents, e-books, emails, contacts, and so on, and all of the individual iOS devices (including personal iphone, IPad, ipod, etc.) between seamless docking, that is, when any one of the devices on the changes in content, All other devices can be automatically updated wirelessly. As with the photo streaming feature in icloud, with this feature, users take photos with an iOS device, and icloud will instantly send them to the user's other iOS device via a wireless network without having to sync.

Mail Service-mail service-related typical applications are the Canadian BlackBerry Company for business users of the enterprise Application Services program, it is a cloud-specific mobile internet applications. The mail server in this scenario applies enterprise, the wireless network and mobile terminals are connected together, allowing users to access their mail accounts through the BlackBerry Terminal Remote access server using push technology, which makes it easy to remotely synchronize messages and calendars, view attachments and address books, and support automatic deletion of terminal expired messages.

Four features of mobile cloud computing

Mobile cloud computing has four characteristics, the first is to weaken the limitations of the terminal hardware, the second is the convenience of data storage, the third is to provide services on demand, and four is to meet the convenient service anytime, anywhere.

Weakening terminal hardware Limitations

At present, the market on the mainstream smartphone, has reached 8 core CPU, its main frequency can reach 2G, but compared with the traditional PC, there are still a lot of gaps. Only relying on the mobile phone terminal to deal with a large number of information data, the need to break the limit of the biggest obstacle is the terminal hardware. The advent of cloud computing solves the problem of terminal hardware limitation, because cloud computing and data storage are all based on mobile network, so ignoring the operation ability of mobile devices, only rely on cloud computing can effectively solve the bottleneck problem of mobile phone terminal hardware.

Data storage Convenience

The data storage in mobile cloud computing is carried out in the mobile internet, which not only facilitates the user's data storage, but also provides the user with certain data storage space. At the same time, mobile cloud computing facilitates data sharing among different users.

Service on Demand

The needs of mobile internet users are not the same, the application of mobile Internet through personalized customized services to meet the diverse needs of users, on the other hand, the service load will become larger. The application of cloud computing technology in mobile Internet can ensure the sharing of resources among different users, and greatly reduce the cost of service.

To meet the convenient service anytime, anywhere

Mobile cloud services are able to meet the needs of users to access the cloud through mobile terminals anytime and anywhere, thereby significantly enhancing the user experience.

The three major capabilities of operators face the test

For operators, the rise of mobile cloud computing is not only an opportunity but also a challenge. Mobile cloud computing has brought the impact and test to the operators ' network, business and operation.

In the network, the cloud computing age because of computing power through the network more concentrated in the "cloud", so cloud computing has "biased network", "Light terminal" characteristics, the mobile terminal itself is no longer the ability to deal with the needs of the network is more important. Mobile cloud computing mainly relies on wireless networks as pipelines, so the network construction and management of mobile operators will put forward a severe test.

First, bandwidth requirements will multiply. The development of mobile cloud computing will bring a variety of new business requirements, business needs will promote the increase in bandwidth, the increase in bandwidth will also promote new business development. In fact, the mobile cloud computing model is based on the network, so the stability of the network for Cloud computing service quality has a greater constraint, the development of mobile cloud computing will be the network stability to put forward higher requirements.

On the business side, with the development of mobile cloud computing technology, the promotion of the business no longer faces terminal obstacles, all applications can provide services in the cloud, terminals only have the ability to use the network access services. It also brings unprecedented opportunities for the development of mobile internet business.

However, the development of mobile Internet, especially mobile QQ, micro-letter and other applications continue to rise, the traditional voice and SMS business operators increasingly obvious impact, operators need new alternative business. However, the characteristics of the mobile internet age make it a challenge to find the pillar business like the SMS business, and the operators ' business development should be a more flowering and blooming mode.

On the operational side, with the rapid development of mobile cloud computing, intelligent terminals will become an important gateway for users to connect to the network. Mobile game providers, content providers, mobile internet service providers and so on often because of lack of end-user channel resources and can not find a good profit model, and huge end-user channel resources become important strategic assets of telecom operators. At the same time, new business is emerging, the business model of all kinds of business is also different, the new business billing method and benefit distribution become extremely complex.

As a result, mobile gaming providers, content providers, and mobile internet service providers often take business-partitioned business models to work with telecom operators. With the help of the user information of the telecom carrier billing system, the user's business preference is mined and the user is provided with personalized and differentiated customer experience. However, the original billing system in the user data analysis and data mining, there are limitations, it is difficult to achieve the intersection of multiple services user information Unified management. The single simple billing model based on time length, flow rate and package is unable to meet the needs of telecom business development. Therefore, the innovation of billing mode becomes an important work of operators.

Five strategies for developing mobile cloud computing

In response to the rapid development of mobile cloud Computing's network, business and operational impact, operators should actively respond, the main strategy includes the following five aspects.

First, build intelligent pipelines and provide services on demand.

With the development of mobile cloud computing, the mobile Internet business is bound to show a burst of growth, to meet all business without discrimination will inevitably lead to network congestion and quality of service decline. Therefore, the operators should strengthen the intelligent pipeline construction, realize the core of accurate user behavior perception, flexible business value differentiation and dynamic network resource scheduling, and provide differentiated service guarantee on demand.

Second, rely on the advantages of resources to expand the business market.

Operators should make full use of SMS, mobile location, billing and other capabilities, while focusing on the development of core business, through the development of independent business and extensive search for successful internet companies and other modes of cooperation to infiltrate possible various fields, quickly seize new business market. The provision of mobile cloud services requires the full cooperation of the manufacturers in the industry chain, therefore, operators should seize the development opportunities of mobile cloud computing, strengthen cooperation with the industry chain partners, collaborative innovation, together with the industry, divided into customers to develop the market, enrich their own product line, to provide users with complete, Personalized Mobile cloud computing solutions.

Third, the analysis of user characteristics, improve operator value.

The advantage of the operator is to master a large number of end users of the Internet traffic information. By digging and analyzing a large amount of basic data, can get user characteristics, user preferences, user location, and so on, the user's use habits, hobbies analysis, for different users of different needs of the fine business push and marketing, and actively guide users to use related business, enhance service value.

Four, pay attention to and strive to solve various security problems.

For security issues that may arise with mobile cloud platforms, from the operator's point of view can be from the following aspects: To enhance the unified authentication of mobile cloud applications, to avoid user information leakage, the user unified identity management, deployment of IP address traceability mechanism to ensure the security and reliability of the network; In view of the security of mobile cloud service access terminals, The control and monitoring of mobile cloud terminals should be increased to ensure timely detection and make up for existing loopholes, using intelligent load balancing technology to provide users with flexible resources, improve resource utilization, enhance the control of mobile network access, and avoid illegal tampering of information.

The Innovation billing model, constructs the multi-dimensional ability of billing.