How the website solves the problem of "cold start"

Abstract: Introduction: Mobile Internet products in the cold start problem is not estimated two days a day, in the end is running a good background or the boot directly run? I have summed up several solutions today. Whether it's a chicken or an egg or a chicken,

Introduction: Mobile Internet products in the cold start problem is not estimated two days a day, in the end is running a good background or the boot directly run? I have summed up several solutions today.

Whether it's a "chicken egg" or an "egg-born chicken," it can be a philosophical problem or a biological problem, but for Internet social products, the question of "chicken" and "egg" is actually about getting the initial user.

For most social products, the more users, the greater the value. But no site is the beginning of a large number of users, these sites are how to solve the "cold start" problem?

The core point is the initial user. The first group of users is often able to determine the tone of an Internet product, as the social network is likely to evolve around these initial users. There is a saying that if the location service Foursquare is not published at the SXSW festival, the product will not be successful today, and the photo service color, if released at the SXSW Music festival, is likely to avoid the fate of failure.

Similarly, Facebook's success is largely due to its origins at Harvard University, which initially opened only to the Ivy League university. In this way, Facebook has accumulated a large number of high-quality seed users in the early stages, laying the groundwork for the next high-speed expansion.

Many entrepreneurs start with the initial funding of three F, respectively, accessibility (family), Friends (Friends) and jesters (fools, usually the nickname of investors), and social products, the initial user more from the founder's friends. Often the founders of social networking sites invite their friends to participate in tests during the site test, while testing the site's functionality and accumulating seed users for the site.

In case of specific cases, the Chinese question and answer community knows the network user Yangkunbu examples of some domestic social products cold start strategy:

Watercress: The product logic chain of watercress is "person-subject-person", but from the on-line to the registered user reached 20,000, the time elapsed up to 6 months. Its cold start strategy "slow and solid", in addition to good SEO, and not much skill.

Dot dot: The cold start strategy of dot net is a typical high beat media route, its cold start is actually built on the "hot pot" above. On the one hand because the dot dot net launches the foreign TUMBLR already embarked on the high speed Development road, on the one hand because the dot dot net core product function and the blog similar, May through "the blog" Move the way quickly to import the user.

Nutshell: The user of the shell net and science squirrel will be highly coincident, so the shell network cold start is the user from Science squirrel will import the shell net process. Product changes lead to changes in user behavior, so users in the shell network can more actively generate social and UGC behavior.

And since there are mature social networks, such as Facebook and Twitter, some social products can also be used for cold startup with these social products.

Mobile K song application sing it when the launch does not even provide the function of the registration account, and guide users to use QQ account or Sina Weibo account to log in, this is actually the use of existing social networks for cold start of the typical.

These solutions are based on different mobile Internet applications, you can choose according to their own situation, I hope that my share can help everyone.