How to achieve the ultimate in the electric business website

Have to say, want to do an electric dealer website to achieve the ultimate, and the flow and conversion rate can be achieved in the shortest possible time, the webmaster must be the goal of the site to determine the principles and implementation. Of course, look at the whole internet how many sites are really doing this, there may not be a few electrical business site it, in addition to Taobao, Jingdong, Pat, every guest, almost did not see how many powerful electric business site, there may be many but the effect is not very good or to decline, remember when the bookstore was very fire, I also like to buy books, But then Jingdong Bookstore on the line and in the price and speed are dozens of times times faster than when, so when and jingdong compared to the lack of advantage.

"Yangtze, after the waves died on the beach", this sentence of the ancient saying is very good, now the internet has appeared a large and small electric website, there are small, medium-sized, there are large, the most common is Taobao, although the chances of the survival of Taobao is very unstable, but there are a lot of stationmaster to do. So, the first sentence is also corresponding to the current situation of the electronic business site, in the early years, many of the electrical business sites have done, the most successful is the Taobao station, but with the continuous development of the Internet, many webmasters see these electrical business site formed, and began to learn successful people to do the electric business site. Today, look to see how many of the former survival, the latter and how many live, may not be much, but can find a point is, live on the website webmaster for the site to determine the principle of the goal, so excellent electrical business site should have the following four characteristics.

One of the features: reality

First, it is reality. means that users come to your site to buy things are possible, do not give users more difficulty, to set some need to overcome to achieve the goal of the site, if the site is selling value of hundreds of thousands of or even millions of products, site goals do not need to set for direct online sales, Instead, set the goal to let the user contact the enterprise or ask for further information, or ask for a quote, product catalog, and call the customer directly. In short, it is often not realistic to remember that it is not easy for users to purchase such large amounts of products directly online.

So, the 1th is to achieve reality, as long as the site has the reality can let users get the trust, of course, the current electric business site is almost no such a big price, is generally a large electrical business site to do so. Therefore, the website should be realistic.

Characteristic two: measurable

Then, it is measurable. Believe that we should be aware of the network marketing compared to the traditional marketing one of the biggest advantages is the marketing effect can be accurate measurement and analysis, and on the basis of measurement after the improvement of marketing practices, and site goal setting if so, the webmaster want to let users do things, should be some way to measure. In fact, the measurement method is very simple is also a lot of webmaster did, such as the production of online orders, or registered electronic magazines, download software, E-books, and so on, these methods will be in the background or server log files left clear data.

So, the 2nd is to achieve measurement, on the measurement of not much said, standing can communicate with me.

Feature three: Clear single

Finally, it is clear single. The above mentioned Web site goals are clear single, to remember that the site can not be set too many goals, or in the time to do the site or encounter some need to make decisions, often conflict and difficult to decide, do not know what to make users do well. To understand that a single goal is the most powerful, in some special cases, single goal if the difficulty can be added to an auxiliary goal, but do not do all, if the webmaster want to let users do this also want users to do that, the result may not be achieved. Some shopping sites, the first site is the goal of direct production of sales, if the user did not buy things on the site, to find ways to allow users to register some electronic magazines as a secondary site target.

So, the 3rd is to clear a single, in total, the site to achieve a single, so that there will be no conflict.

Written at the end:

Above by the billion optical network http://www.yichao.cn/original editing. Site Webmaster If the precise setting of site goals for the site's design and operation and promotion are very helpful, but the webmaster in the course of the operation of the site in the face of a lot of choices to be judged by the basis.