How to analyze the core competence of enterprises in Network marketing

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Review 2013, a large number of businesses from the traditional offline marketing model to revive, crowded internet marketing busy. Outlook 2014, the Internet will be the platform for enterprise draft, all kinds of products, service providers competitive network market. Then, enterprises as the leading role in network marketing, facing the internet hundreds of millions of of the network competitors you do what preparation? This is the topic we are going to discuss today: how to analyze the core competencies.

So what is the core competitiveness? To the enterprise, is the strength, strength, advantages. The world's top 500 enterprises than the 50 enterprises in China This is the advantage, 2G network than 3G Network is a gap, so in the core competitiveness inside there is a word than. Enterprises than other enterprises strong products than other products better, prices and preferential quality to be excellent, of course, enterprises still have to make money. These are the effects of core competencies.

Then, enterprises do network marketing will inevitably encounter similar products in the network to do marketing, in the face of competition, how to make their own enterprises more appear to have advantages? Then we should discuss an "analysis" link in the core competence of enterprises

The pros and cons of the analysis can know that the Hundred war undefeated

In the Art of war, there is a known that the Hundred Wars, the idea that enterprises for network marketing is the same truth, but originally in the ground market to sell things to the network to sell it. For the pros and cons of the analysis is a bit like SWOT analysis, the company's own products and competitors to get a piece of the product to compare, this analysis helps in the actual network marketing, to combat competitors to enlarge the weakness of each other, consolidate their own products selling point. If the enterprise is a computer equipment sales company, then we can summarize some of the advantages of buying a computer on the website, for example:

The advantages of buying computers online:

1, a large number of models, you can flexibly match the model you want.

2, the price is transparent, the price relative to the line to buy a lot of cheap will not be JS pits.

3, online installed, can enjoy the same as building blocks of the same purchase fun.

4. No need to squeeze the subway to the computer city to buy the machine, save the road pain

..... Wait a minute

When the company sells products on the Internet, the mode of sales of their own products to advertise so many more people will be willing to buy a computer in your online mall instead of running to the computer need to go.

So suppose you want to magnify the weaknesses of your competitors? In fact, we have the advantage of the Internet to buy computers in turn to read it:

The disadvantage of buying a computer offline:

1, the model is single, if not the CPU is not that model is not the model card, but also to pay the book to run a few more times

2, the price is vague, some sellers are more or less afraid of being JS, cheap and afraid of problems.

3, the installation of trouble, the configuration list are businesses according to the existing model to write, not their own choice of accessories flexibility.

4, to squeeze the bus to the computer city, 1 floor climbed to 4 floor, buy a computer with a few acres of tired.

Good, the above is a series of simulation analysis of the competitor, through this path can analyze the enterprise own product or service core competitiveness, in the actual network marketing promotion to apply.

Strategic and tactical analysis is a ridiculous and proud arena

Grandpa Mao said, "from the strategic contempt of the enemy, the tactical importance of the enemy." From here we can understand the importance of tactics, do not be afraid of competing to say how big China, the world how big. You want to see how the competition through network marketing to achieve how big China, the world how big. Enterprises for the layout of their own network marketing situation is important, but also to study the marketing tactics of competitors, so that the marketing effect, reduce costs can play a positive role.

An enterprise can go through the offline market verification, the existence of the enterprise must have its raison so far, any enterprise has its own advantages and characteristics, but the enterprise has no serious analysis, the Internet is an efficient sales platform, is also a professional information platform, To know that consumers want to reject your products only need to click on the mouse, so the analysis of the core competitiveness of enterprises can help attract consumers to stop browsing, consulting, to improve the network marketing effect.

(This article by Changsha Network company HTTP://WWW.MZOOL.COM/A5 to reject any reprint which does not indicate the origin)

Regarding the Enterprise Network Marketing related topic, welcome everybody to participate in the discussion and the analysis.