How to avoid the ten most serious AdWords advertising errors

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With the highly competitive Google AdWords Pay-per-click Search Engine today, it has become ever more important to optimize Pay-per-click advertising to its fullest. Each of us wants to get the maximum ROI, we invest in the keywords or phrases that are most relevant to our business, and these words or phrases are most likely to bring the target traffic to our site.

With each click cost price of Pay-per-click search Engines Rising, we must avoid making mistakes that will no doubt be detrimental to Pay-per-click advertising. This article describes each of these errors in a way that gives the reader a sense of the problems that these errors cause and how to circumvent them.

1. Create a list of non-optimal target keywords

When embarking on an AdWords ad campaign, it is important to avoid "keyword piling"--Resist the temptation to create a list of popular keywords with poor correlation. For example, if you are a car agent, the best thing to do is not to use "truck." Such a word. The most popular keywords for each click cost than "t-z783 Extended Cab." This more specific, more relevant keyword charge is much higher.

Similarly, if all you do is car sales, the "tail light covers" keyword group does not translate into traffic. Someone may visit your site, but once they find that they don't find what they want on your site, they'll leave right away.

For targeted markets, it is most important to sell your products and services directly to the users who need them. Don't delude yourself into thinking that the bigger the market, the better, at least in AdWords, this is not the case.

2. Lack of positioning for the unique advantages of their products or services

Before you complete your AdWords ad, you must understand where your outstanding strengths are compared to your competitors. Identifying your own product, service, or price is unique, allowing you to see how you can excel in your competitors, and then show your strengths in keywords and phrases.

My advice is to analyze the competitors and analyze their business and the phrases they are using. After analysis, coupled with your knowledge of the uniqueness of your products and services, you can devise strategies that overwhelm your competitors.

3. No keyword in ad copy

When creating descriptive ads, you have to embed keywords into headings and descriptions while maintaining the simplicity and appropriateness of the copy. When users read your copy, they know exactly what they're going to see when they click on the ad and the copy is good.

4. Only user-oriented site home page

Few site owners take the time to think about which target URL each ad should be directed to. Instead, they will be all ads to the site's homepage, and then to wonder why the conversion rate on the site is not high. If you've taken the time to complete the list of related keywords and highlight your unique strengths, why do you have to send people to the home page and have them search the entire site to find what they want?

Why not direct them to the content described in the ad copy? Refer to our first example, if you are a car agent, your ad copy contains the keyword "t-z783 Extended Cab", which URL will you target customer? Of course it's www.auto-motive-dealership.com/T-Z783_Extended_Cab.html, not www.auto-motive-dealership.com.

5. Create a single ad group

If you classify several ads that contain related target keywords into the same AdWords ad group, you have a high degree of control over the entire campaign.

If you have a sporting goods store, you will divide all the ads about hockey shoes into one ad group, and then create another ad group on hockey sticks, hockey gloves, and so on. This ad group structure allows you to delve into the various ad groups and make real changes that have an impact on the long-term advertising effect.

6. Using a single campaign

With the classified AdWords ad group, you can proceed to the next step: Create an ad campaign.

In the example above, we created ad groups for different products: Hockey shoes, hockey sticks, hockey gloves, and so on. The next step is to create an ad series, "Hockey gear," to include these ad groups. This allows us to create different ad groups for tennis-tennis shoes, tennis rackets and so on-by repeating the process, and putting them in the ad series of the tennis outfit.

A highly organized campaign is the key to deciding which ads can create the maximum conversion rate. Don't list all ads as a series-dividing them into different series can easily track and correct ad groups.

7. Only generalized matching

Learn to use the phrase matching option provided by AdWords, or you may miss a potential customer and cause a high per-click cost.

As the name suggests, generalized matches are slightly less targeted than exact matches and phrase matching. Generalized matching is the default option, and when you choose a generalized match, your ad will include expanded keywords such as complex numbers or related keyword variants.

When you select a phrase to match, the results will display the search terms you specify, sorted in the order you choose, and sometimes other terms. Accurate matching is currently the most targeted option, so don't ignore it! Ads will display the exact keywords you specify. Negative keyword options are also a good tool--in this option, you can specify the words you don't want to appear in the ad. Now let's take a quick look at how these options work:

• Generalized matching: default option: Blue Widget

• Phrase matching: keyword Plus quote: "Blue widget"

• Accurate matching: keyword plus bracket: [Blue widget]

• Negative match: Add a minus sign in front of the keyword:-blue widget

Take the time to test these matching techniques and adjust them to improve the conversion rate. Generalized matching is not necessarily the best--or the only choice!

8. Lack of optimization of advertising service

When using AdWords ads, make sure your most popular ads are always available.

In the same ad group, the AdWords platform to pay attention to the highest rate of ads, and will put this kind of ads many times, and the number of low clicks of the advertising mirror is also relatively low.

9. No follow-up results

To understand how the AdWords activity works, you have to be able to tell which keywords work and what doesn't. Google AdWords offers a number of useful tracking tools. Google has also implanted Google Analytics into the AdWords interface-a great web analytics tool that provides in-depth reporting on various aspects of the effectiveness of advertising campaigns.

I cannot overemphasize the importance of setting goals for AdWords advertising campaigns and then comparing them with actual results and measuring their success.

10. Choose Content Web ads without modifying bids

The AdWords platform recently allowed advertisers to set different bids for content networks rather than search networks.

If you do not set different bids for the keyword in the content network, you will pay more than you should have paid per click. By lowering the price of some key words, you will find that the site hits the same number of times as when you bid high.

Conclusion

The purpose of this article is to give AdWords advertisers a sense of the common mistakes they may make when using the network, and to eliminate the frustration they may have when managing Google AdWords.

The 10 points listed above are summed up by the mistakes I have experienced over and over again. I hope these suggestions will help you create a marketing campaign and get a bigger profit growth from it. This article by http://www.zenyangjianfei.cn Friendship feeds!