How to become a website special production expert

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The following is my editing this time to consult seniors and combine their own points of summary, to share with you.

The process of the project I understand that the selection of topics--Summary data--fill the data--extension of the data--show the exclusive. I personally think that the 1th and last point is the most important, and most can see a person or a media foundation.　　The most important thing is to be good at discovering eyes and to express one's own independent opinion. Other so-called layout and structure is nothing but the icing on the cake, not the core, their unique perspective and perspective is the core. Let me give you an example.

There has been such an event, that is, Kobe Bryant in a single game to get more than 80 points, this incident occurred, many places have done a special topic, but I found that the topic of NetEase is unique. They first did a project that was going to be a portrait of Kobe Bryant, with the history of a single field to get high score comparison, but this effect is general, then NetEase followed up a new topic, the title is "Kobe pk God", and this God is Jordan, NetEase very cleverly put the two most popular people together, And in the title has been vague expression of their own point of view, that is Kobe Bryant is a person, and Jordan is God.

So in positioning, NetEase's editor is very accurate, let people praise. This is what we often say, editors also have views, there are tendencies, but the key is that your point of view and inclination is to stand on the user's point of view, because your users are netizens. What kind of topic is good? I think unique, exclusive, small, cut into alternative, is a good topic. This is a promising topic for the event to express their views, if only to stay in the event, that is the garbage topic.

For example, Shanda has acquired the stock of Sina, if only reported the process is not much significance, and if the underlying things, such as: Grand Entertainment identity and Sina's media positioning, or Chen Tianqiao's personal political appeal, or why it is Sina rather than the other five portals, and so on, that makes more sense. Network editors should learn to converse thinking, do not always follow the public's way of thinking, you have to remember that you are the best of the group, you certainly want to see farther than the public, deeper.

After the selection of topics, is to collect and collate information, in this link, network editors to learn to use their own resources, preferably exclusive, because a special topic, the exclusive ingredient should be at least 25%, otherwise it is a second-rate topic. When it comes to exclusivity, not just exclusive interviews, but your exclusive reviews, exclusive analysis, are also exclusive. Some network editors are worried about their ability to analyze and comment, so you can consider calling or interviewing some experts in person. It's always hard to start, but it's easy when you build a relationship. And this resource is your own, others can not take away, if you turn the media, this is the most important resources, if you do not lay the groundwork, then you will always do "human flesh posting machine."

The exclusive information in my opinion is the exclusive resources and the exclusive network, this is very important, as to how to find experts have a knack. Can look at some of the online comments and reports, to see which experts have been interviewed, generally interviewed by the network of experts are more active, but also understand the network, you can find such, they are generally willing to accept your interview. If there is no internet, then read the newspaper, some people would like to be interviewed.

After the completion of the collection and filling of information, is the extension of information, this is as far as possible with their previous projects and certain links, to avoid a topic is only isolated topics, and this is better than simply to extend some articles. Finally, I call it "show exclusive", in fact, it should be the end, refinement of the work, and more importantly, it is best to be a consistent identity for the entire topic to make a closing comment, even if just a few comments, is also a valuable step in your comments.

These are the overall structure, of course, because it is the network editor, in the project, you have to take into account the overall structure, the overall structure of the standard should be, depth by layer, eclectic, user-friendly, three standards. Easy to users, your topic is for users, so of course, take into account the reading habits of netizens. Depth by layer, the subject content is profound, the general Netizen's ability is there is a gap, so to the public most interested in the above, in accordance with the structure from top to bottom, gradually narrowed to the minority. Eclectic, the network is the representative of the emerging things, only to walk in front of the opportunity, network editors should consider themselves as the elite, remember, not the layout and structure of your decision, but you decide the layout and structure!