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The development of the Internet so that enterprises have established their own official website, and SEO workers have become a hard demand, although the current industry by some friends do rotten. But SEO optimization of the role of the site has been more attention, your site has to do optimization? Guardian found a lot of friends to the company into the job is operating the site, and for the medical industry, many friends will take over the new station, which starting from 0 new station in the end should be how to do SEO optimization?
First affirmed that the Guardian to do the network this piece of time, although for several years, but do medical time and soon, also only more than a year appearance, but also has its own set of Web site SEO optimization method, the following point of view is only a personal point of view, just from the direction of optimization to explain, welcomed the medical industry friends criticized.
For the medical industry, it is possible that each team will take over all the big changes, the last team to do all the things changed, the site is to redo. We know that the medical station is also a sensitive industry, and most of the team is not very focused on the optimization of the medical station (after all, such as bidding and news sources, etc.), there is the team in the recruitment of most of the recruitment is no experience of ordinary members (edit or purely extrapolation). All sorts of factors restrict the optimization of the medical website, then as the optimization personnel, how should we do the optimization of the new station?
One: The controllable factors in the medical station are actually very simple.
Any medical network team, whether planning or product department, whether the program or art, they have a certain foundation, so the whole program, template design, art sense, etc. still do not need to worry too much. In this way the optimizer (basically the task of the supervisor) simply envisions a framework for them to complete.
Second: The medical website's internal strength and the moves everybody knows how many?
No matter what the site, content and outside the chain this is the two foundations, although in the previous Site SEO optimization personnel to go a lot of detours, now these two aspects of the importance of believe that we are very clear. So how does the new medical station do the content, how to do well outside the chain?
Content construction: For the content, the medical optimization staff is relatively layman, so more should be with the lookup resources. Is like writing about chronic rhinitis related articles, we may go to understand the symptoms of chronic rhinitis, etiology, harm, treatment, prevention and care, etc., believe that such content even to find resources are similar, so for the editor of the Department of Optimization, should pay attention to the original, how to connect. As for the content of the medical Web site should be how to write, keywords how to layout, how to do the anchor text and so on such content Guardian has said many times, here also no more words.
Outside the chain: The new station in the line before everyone wrote robots.txt file, in the undo file, the main is to quickly fill the content of the site, guarding individuals do not recommend to send out the chain. Reasons can view the article: Guardian Kun Why Baidu is included in the site only URL. Wait until the content of their own site after, this time can go to the search engine submission, to some high weight of the site to publish the chain, do the signature of the spider, you can also use their old station to a Friendship link band (only the home page on the line).
Third: Medical new station how to let the site quickly included, and through the audit period.
Do not accumulate bujikuibu, not even thousands of miles. SEO optimization is a long-term adherence to the process, but not controllable factors than the larger. However, after everyone's experience found that Baidu site is basically one weeks, three weeks will release several pages, one months after the release of the site within the page. (Included in the day or one months does not include the scope of this consideration), through the chain of spiders is the fastest collection method, not included in the affirmation is that they do the wrong thing, they can not find the reason, open-minded to consult. and want to quickly let the site through the audit period, this principle is very simple, site content relevance, site content originality, the content of the site is valuable (many medical stations too many health ads) adhere to this, I believe that your site no matter how wrong also poor.
The basic optimization steps of the new medical station: domain name, space and program, and then the frame, column, module settings and so on have not been considered. One, write their own website three tags; second, fill the content of the site, pay special attention to how to write site content, keyword layout, anchor text and so on; third, the release of the robots.txt spider shielding; four, released outside the chain of Spiders (home chain); v. Daily content updates (or should be based on relevance, originality, Content value several aspects); Six, the principle of the chain (early is the first page and column pages, the latter is the column page and content page). Of course, due to the length of the reason, here is unknown to do the introduction, interested friends can and Guardian Kun together exchange.
This article Guardian Kun writing, comes from http://bbs.zhanyipai.net/forum-167-1.html, exchanges together, progresses together.