How to build a O2O website?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The concept of O2O for some businesses, may come some of the fierce, in their own not fully layout good time, many peers have been in full swing of the beginning. So he began to act. Some companies have built their own O2O websites in addition to their own company's main website. But the condition is not ideal, then these enterprise's O2O website still lacks what?

1, O2O website construction can not be separated from the entity

The entity is actually the product itself, no matter what, after all, consumers will eventually focus on the product itself. If you don't feel good after buying it, you won't be able to log on to our website or shop. Therefore, first of all to ensure that our products meet the requirements of consumers. According to the industry and product characteristics, if not a hammer sale, to really let our website to retain consumers, the accumulation of old customers, we still have to work on the products.

2, O2O website content to develop appropriate marketing strategy

Back to the website, our O2O website construction should pay attention to the application of some marketing strategies of content page. Make our pages attractive to consumers. You may have such a experience, the original online shopping, want to buy a thing is good. But in the end, there is a lot more in your shopping cart. This has to say that the store's marketing practices are too high and clear. For example, we go to the physical store to buy tea, stores in various ways to let you know how good his tea. Then, let you recommend some beautiful tea, or inadvertently brought to you a kind of sugar can be added to the tea. Finally, you find that you have bought tea and sugar. Our O2O website construction, can not limit the function. Powerful function is the first element, but to the final deal or exceed the expected deal, to understand the application of some marketing techniques.

We can use some of the practical marketing skills of our O2O site on some content page, according to the browser's browsing habits and the way of thinking, homeopathy to guide. This will be the site editors from all angles to try to figure out consumer psychology, one by one to dispel the concerns of the visitors before the purchase, the final deal or even exceed the expected deal.

3, O2O website construction technology to ensure

Finally said the technology, a lot of web site functions, technology is to achieve the guarantee, such as payment methods, Web site information security and so on, this is to ensure the technology. We can not casually find a website production company, complete some basic functions after the OK, but also to consider the functionality of their own web site scalability, and see these web site production company Future technology can meet the needs of their own web site function expansion. Because of the continuous development of website technology, we choose the website production company must be able to carry out technology upgrading companies. This is the key to their future in an invincible position in the peer.

Finally, to say, we have set up their own O2O platform, such as Amoy bag, cat and other platforms we also need to according to their own situation, and their own O2O website and their own offline transactions docking echoes. You can use these platforms to lead traffic to your own platform. But the premise is not because of the transfer of the platform to lose customers, this is what we need to focus attention.

This article is from: http://www.zwzsh.net