How to change the Internet enterprises in a step-by-step way

Industry consensus, the traditional enterprise transformation of Internet enterprises, generally through 4 stages, respectively:

The first stage: the dissemination level of the Internet, can be called network promotion, through the Internet Tools to achieve brand display, product promotion and other functions;

The second stage: the Internet at the channel level, can be called narrow-sense e-commerce, through the Internet to achieve product sales;

The third stage: the Internet at the level of supply chain, through the C2B mode, consumer participation in product design and research and development;

Phase IV: Restructuring the enterprise with Internet thinking.

These four stages are layer by layer, of course, can also step directly into the third stage or the fourth phase, the vertical fresh electricity dealers generally directly into this stage. Most of the vertical electric companies are internet enterprises, for traditional enterprises, directly into this stage has a certain degree of risk, need to invest a lot of financial and human resources. To know that the traditional enterprise is the most lack of technical capacity, crowdsourcing way to solve all the problems, and even to find the electricity business on behalf of operating companies, investment is enormous. In addition to the electric business platform to build, but also with the operation of the company to share, most companies feel this is not worth it. In addition, if the enterprise has enough strength, can buy an electric Corps team, in order to realize the enterprise transformation.

Of course, it is not to say that traditional enterprises must start slowly from the first stage, the first phase of the Internet communication construction and the second phase of the Internet channel construction can be synchronized, directly from the second stage, the enterprise channel level of Internet is more important point, this is the main logo of the Internet of enterprises.

The domestic traditional industry is now basically in the first stage, have not even entered the first stage, business owners do not want to transform the Internet enterprises, but do not know how to operate, more is behind the sidelines, is generally a certain industry in the Internet enterprises, will cause the whole industry, and then flocked to start, Spelling the money, but also missed the opportunity to get up early.

Relatively speaking, the electric business environment of these years is much better, all levels of government are promoting the enterprise transformation of electric business, some electrical business people in the industry also often for some enterprises to do training, to spread the electricity business thinking, so that enterprises to the understanding of the electric business and into a step, in the future will have more organizations into the popularization of the power of the army to go, Promote the transformation of the vast number of enterprises.

Gossip less, talk to you today about the Internet transformation of fresh industry, and then according to the previous article on the traditional enterprise transformation to go through the 4 stages, a phased description of the overall process of the Internet of fresh enterprises.

1, not net fresh enterprise Internet access

At this stage of the enterprise, first of all to solve the problem of moving enterprise information to the Internet. Through observation and communication, many farms, pastures and fisheries, still in the business operation is still the stage of telephone contact, which in the era of information explosion felt very primitive. The popularity of the internet to change people's living habits, search information has become a must do homework, netizens in the online search business information, the enterprise in the eyes of netizens is not what image.

No website, you can not even do network promotion, so, enterprises should first build a website, used to display product information, the telephone, company profile and so on all you can think of the information are placed on your website, a comprehensive display of enterprise information, in order to improve the image of the enterprise. More importantly, when the customer calls the consultation, you do not have to introduce one product after another, as long as he to the site to see all know, save time and effort.

In addition, you have to open QQ, open micro-letter, open all the communication products can be opened, put all the numbers on the site, some people do not like to call, on the Internet typing chat, some people like to use micro-letter, with the micro-letter to talk to him, your site is such a comprehensive information carrier, The purpose of doing a website is to let people see and contact you, only business generation.

2, net fresh Enterprise network promotion

This point, in the enterprise transformation of the first stage: the dissemination of the Internet level. Friends to understand two concepts, one is network promotion, one is network marketing. Network promotion is to promote your business out, so that netizens know your existence of the enterprise, Network marketing is directly online sales products, directly engaged in the transaction between the buyer and seller. Enterprises set up a website, the site on the Internet no one knows no effect, to this want to let people know also need to do the promotion of the website, one is for the promotion of enterprises, the second is for the promotion of products.

Promotional methods, the most intuitive short-term results are the search promotion, you can put ads search engine Baidu, 360 search and Sogou, Baidu's coverage of the most people, the latter two search engine prices relatively cheap, specific way to contact local search agents.

In addition to search promotion, you can also use SEO (Search engine Optimization), soft text promotion, micro-blog promotion, micro-credit promotion, SNS, video promotion, integration promotion, promotional activities, online promotion and other ways to promote, enterprises can be based on different promotional needs to choose the appropriate way to promote. The above promotion terminology does not understand the friend can direct Baidu, the Niang will give you the perfect answer, also may in the public number reply me, I will give the reply in due course.

3, fresh enterprise channel Internet

This point for already engaged in the electric business and is planning to do the electric business of fresh enterprises, although this stage is defined as a narrow network of marketing, for the public this is already a fresh electricity business, because this stage of the enterprise has achieved internet-based sales. In addition to sales, in this phase of the electricity dealers can achieve the purchase channel and sales channels of networking, enterprises can also achieve the network agent mechanism, or the traditional agent channels to the network.

How do you do that? In short, it is through the electric business platform or the enterprise to build their own network mall to achieve online transactions, through the Electronic Business platform transactions relatively easy, do not need to invest too much drainage costs. Enterprises to build their own platform needs to form a perfect Corps team, manpower, resources and other costs are relatively large. Therefore, the enterprise is the first from the platform to do, with the electrical business experience to upgrade and slowly to the platform of the transition, in addition, also have the same time to do their own platform and Third-party electric business platform.

Fresh enterprises can choose the third party electric business platform, there are large platforms such as Taobao, Beijing and east; there are also vertical fresh electricity business platform Shun Fung optimization, the original life, etc. there are also based on the online supermarket of fresh electricity quotient, these electric business platform because of the impact of regional factors have advantages, fresh enterprises can choose the right platform according to their own situation, can also do multiple platforms at the same time, the electric business platform is not important, it is important to achieve the expected sales target.

To say a few more, the industry is currently widely believed that the O2O mode is most suitable for fresh electricity business, fresh electricity business regional symptoms serious, the current fresh electricity business limited to logistics, such as cold chain factors, mostly in the local operation, so the superiority of the O2O model in the fresh industry highlighted. is trying to O2O mode of the general has 2 kinds, one is through micro-letter to build micro-mall, the second is the development of mobile phone applications to build micro-mall.

4. The Internet of the supply chain level of fresh electricity supplier

This point corresponds to my view in the article "the first step to make the product have Internet thinking" let fresh products have internet thinking, not only this stage of the product, any stage of the product should have this factor, which means that the future based on Internet marketing products to add a property, that is the internet thinking.

The main idea at this stage is that through the C2B mode or similar to the public-raised way, so that consumers participate in product design and research and development links, each consumer's reasonable suggestions can become part of the product, a certain proportion of consumers to determine the function and performance of products, as a product design and development of a member, Products meet the consumer's will, these consumers will also be loyal users of this product.

Fresh to realize the Internet of supply chain level, one is to consider what kind of products can be used to participate in the model, to guide consumers to participate in the design, fresh electricity manufacturers are mainly vegetables and meat products, how to make these products such as digital products such as the consumer can participate in production process, such as consumer-provided packaging solutions, Product types, etc., can also allow consumers to eat or endorsement, consumer workshop work experience, can maximize the process of consumer participation.

The second is to consider what kind of way to achieve, such as the Forum, QQ Group, micro-Bo and micro-letter to achieve consumer communication, can be a separate platform for consumers to allow consumers to make suggestions, can be involved in the design and development of consumers to become a test product users, Can be online regularly organized some consumers to the company and workshop visits, these can let consumers spontaneously spread the relevant information of the enterprise.

Fresh to realize the supply chain level of the Internet is an important point is the cultivation of vermicelli consumers, the above mentioned no user group without fans is impossible to complete. To cultivate fans, first of all, from brand awareness, product quality, product reputation and other aspects of access to user recognition, and then through activities, events and other means to make these users become fans, and further guide some fans to participate in product design and development, to achieve the supply chain level of the Internet.

5, fresh enterprises use the Internet thinking of the restructuring

This point for the traditional enterprises, is basically impossible to complete, unless a fresh business start-up is qualitative for the Internet enterprises, all the construction of the link around the Internet enterprises, which is very difficult for the traditional industry, but also the status of the development of productive forces decided.

For example, can fisheries use internet thinking to rearrange their structures? Theoretically, you can start publicity and hype before you raise fish, make people look big enough for your brand and product, and then analyze the behavior of your fans and figure out how many fans will be the buyers of your products. And with these fans to discuss the fish culture and advanced feeding technology, from the exchange to discover the preferences of fans. Then began to put the selection of fry into the actual culture stage, the stage of fish growth to maintain enough media exposure, but also to invite fans to see the fish, shoot fish, feed the fish. Started selling in the middle of the fish's growth, first set up their own electric business platform or Third-party electric platform to sell F code, after the purchase of F-code fish, and fish is sold in batches, each batch of quantitative, so that most people can not buy, and then regularly open more batches, each batch is pre-sale. Those who grow up the fish, in the way of crowdsourcing, let several consumers buy together, create greater profits.

Through the above description, you can probably see the difference between the Internet enterprise and the traditional enterprise, which has been formed in the fresh enterprise is still difficult, the difficulties mainly from the Internet is not familiar with the electrical business model does not have enough understanding. If you let go, the Internet is a tool, how to use this tool to do marketing, it should not be too difficult.

This article mainly describes how the traditional fresh enterprises in the transformation of Internet enterprises, although the fresh electricity business as an example, for other traditional industries are also applicable, I hope this article can be helpful to the vast number of traditional enterprises. This article is also very long, can read to the end are really concerned about the health of fresh electricity and traditional enterprise transformation, in this bese.

My micro-letter is jiwei1122,qq188283156, welcome to add, together to explore related topics.