How to choose the best keyword optimization

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Keyword research and selection is an important step in search engine optimization. Everyone should know that most people find information on the Internet from the search engine. We are all looking for the information we want by entering the key fields. For now, most people search with an average of 2-5 keywords.

Therefore, the choice of appropriate keywords for the site optimization and development has a great impact. Because the search engine mainly provides content related to the keyword, so compared to those titles or meta no description of their services and products of the site, the page if there are relevant keywords on the site will be more than the top score will be higher, of course, we also can not ignore the title and mete the score.

1, stand on the customer's point of view

What keywords customers will use to find your site this can get feedback from a wide range of resources and can be obtained from various data stations.

2, expand the keyword into a series of phrases into a sentence

Select a series of keyword phrases, you can use Network Marketing software to detect these groups of keywords, the function of the software is to see your keywords in other pages of the usage frequency, as well as in the past 24 hours in the major search engines on the number of people who have used these keywords in search. The best keywords are those that are not abused and are popular.

Another trick is to use a rare combination. The Effective keyword index (Keyword effectiveness Index:kei) will tell you the number of keywords you use in its database and the numbers of competing web pages. Look for keywords that might work on your Web page. The higher the Kei value, the more popular the word, and fewer competitors. Kei up to 100 points is good, more than 400 points is excellent. Be careful only to use keywords that describe your product.

3. Multiple permutations and combinations

Change the word order in a phrase to create a different combination of words. Use infrequently used combinations. Combined into a question. Contains synonyms, substitution words, figurative words and common misspelled words. Contains the brand name and name of the product sold. Use other qualifiers to create more two-word combinations, three-character, four-word combinations.

For example, if your keyword is broadband, you may encounter phrases like digital broadband, digital wireless broadband, wireless digital broadband, broadband acceleration, broadband news, digital wireless broadband news, digital wireless communications, and so on. If the keyword is a software solution, try a test flow analysis software solutions, traffic analysis reports, traffic reporting tools, business-to-business software solutions, E-commerce software solutions, and so on. It is important to note that key phrases do not have to be meaningful, although they must be relevant when you are composing.

4. Use professional concept vocabulary to limit visitors

Define your keyword group concepts such as ecommerce software. Be sure to be professional so that phrases are not too broad, such as E-commerce software solutions, e-commerce Security Solutions, business-to-business e-business software, and so on.