How to choose the long tail word?

Absrtact: The rise of the network era, more and more people are now in the network to share a cup of soup, so there are more and more people to join the network career. Contact with the Internet to contact Baidu for a long time people know that in their development in the beginning they are actively looking for customers, and

The rise of the network era, more and more people now in the network to share a cup of soup, so there are more and more people to join the network career. Contact with the Internet to contact Baidu for a long time people know that in their development initially are they actively looking for customers, and now the form is indeed completely different. Baidu is able to bid for it, whether from the number of bidding companies or from the price of competitive words, can obviously show this situation.

Baidu in our domestic search engine occupied a large half of the network, want to get a cup of soup, to a large extent rely on the data provided by Baidu. This is the most direct Baidu keyword rankings. The above mentioned bidding, the general hot words have been paid out of the money, then we have no money of the cock silk how to do? We also want to get a slice of the internet, but also want to have their own word rankings. In the end we can choose the long tail word. How to choose the long tail word?

One: Keyword extension long tail word

Keyword extension long tail Word as the name implies is extended from the main keyword word, the simplest is the region + main keyword, brand + main words, questions and answers + main words, etc., such as we are doing ophthalmic medical treatment, then we can expand out of "Shanghai Eye Hospital, three eye hospital, which ophthalmic hospital is better" Such a long tail word. Keyword Extended long tail word is mainly characterized by the first to determine the main keyword, can have a certain extension. This kind of long tail keyword can through Baidu promotion of the recommendation, Baidu Drop-down and related search words sorted out, so this kind of word generally covers the scope is more extensive.

The above mentioned the choice of words, then this kind of words how to optimize it? In fact, we all know that the current type of long tail word is already very competitive. Take Shanghai Ophthalmic Hospital The word, there are already dozens of or even hundreds of sites in the word. Personally think that such a word competition is so big we can not select a single page to optimize, but with the column page. As we all know, under normal circumstances, the weight of the site is from the home page to the column pages and then to the content of the detailed page, for the relatively high degree of competition to choose the column page. As for the keyword extended long tail words in the column page of some specific implementation and the main key words in the home page implementation is basically the same.

Second: personalized Long tail words

Now many of the traffic in the site are long tail word contribution, this is indisputable. A little bit of traffic in the long tail word has been a lot of stationmaster in the competition, and the competitors are more difficult. But in addition there is a kind of personalized long tail keywords. Personalized Long tail keywords are largely provided by the user. For example, I used to do material platform, there is a product called "Extruded Polystyrene Board", it is conceivable that the word in the Baidu bid there are seven or eight, the following is a number of professional corporate web site, the main is this piece. It's basically impossible for me to get a rank on this word. Furthermore, I am a platform and it is impossible to spend a lot of effort on this term. But then it was very strange that my platform of the extruded Polystyrene Board Small Column page flow is quite a lot, careful analysis of the discovery is a user-provided a popular Science article "extruded Polystyrene Plate combustion Performance" brought about by the flow, and then analyzed the word relative search volume is quite high, and then on the word made a certain optimization. Finally, like "extruded polystyrene plate combustion performance Analysis" "Extruded polystyrene Plate Burning" "extruded polystyrene Plate burning Grade" These words have been a better ranking, but also a relatively high search for words. Personalized Long tail keyword may be a professional noun, but also may be the word question and answer class. This kind of word has a wide range of options, scalability is also relatively high, at the same time the best or targeted relatively strong. Use this relatively unpopular personalized long tail keyword to optimize their site rankings and traffic why not?

Third: Sales of Long Tail keywords

Now online shopping is no longer what new, with the dual 120.1 billion of the net purchase and sale of data to prove that the ability of online shopping is getting stronger. Later a period of time should be more and more mall dot rise, but for the mall shop has ranked there is flow but no conversion rate is in vain. The direct hot word is definitely not a lot of competition for some big mall. There is a lot of mall shop patterns are picture mode, the number of text is too small, this type of site to do keyword ranking optimization is relatively sleepy. Here you can put forward sales of long tail keywords. What is the sales-type long tail keyword? Plainly that is directly and the user's purchase desire to combine again with the word. For example, you are lit today, inflammation is relatively large, and do not want to go out to buy medicine, think of online bought for you to send over. So you search in Baidu inside "antiphlogistic medicine", and then came out a lot of selling medicine mall, then you will go to a family choice comparison, then will decide to buy which one, in fact can also be like this, you usually eat anti-inflammatory drugs called "methicillin", then you may directly search the word, Compared to purchase desire, search for "methicillin-resistant" desire is significantly stronger than the search for "anti-inflammatory drugs" and to direct, not so many choices of ideas.

The above is my personal understanding of the long tail word, long tail word classification or there are a lot of, to choose a suitable for their own site for their products long tail words to do, will have the desired results. At the same time also welcome everyone to shoot bricks Oh!