How to develop the network homemade drama in order to tide over the huge users

The "China TV series (2014) Industry Survey Report" shows that the number of online homemade dramas in 2014 exceeded the cumulative number of previous years. 2013 Network homemade drama production less than 1000 episodes, and 2014 major video sites estimated investment is about 1500-1700, production growth of about 45%. If the network of homemade drama in the past few years, or quietly in the gap between survival, most rely on the three vulgar content to win the eyeball and click of the word, then now experienced a copyright awareness, network video content regulation, TV drama copyright all the way high changes in the network drama, in 2014 officially ushered in the development of the year. And the number of explosive growth has also brought to the question--once the low-cost small production of a network of homemade dramas, how to develop today in the vast number of users in the flow of the tide?

2014 is known as "the year of the net play", the net drama in addition to the number of substantial growth, quality has also been greatly improved, at the same time more rich types, such as "dark", "Cock silk man", "Never thought of" and so have become the leader in the net play. In the case of the dark who broke through the regular comedy theme, not only the flow, comments and other data ranked in the forefront, in the public praise has also changed the past domestic network drama "making Rough" impression, in the cause of Internet users to play and word-of-mouth spread, so that more in the investment network play on the swing investors more than a power.

2014, "Dark Man" is located in the network play Baidu Index of the first more than 33 days, Baidu Index is once to maintain a 30%-ring growth; March 2015, "Dark Man" won the eighth annual "Comprehensive Arts" program Gala "annual network of homemade drama." Tencent Video rating 9.4, watercress rating 8.1, so far clicks more than 500 million, and is called the Chinese network homemade drama new brand benchmark, was selected in the Southern Metropolis Daily (2014) The annual ten Chinese TV dramas, the list of the only network play. In the industry's view, "dark people" fully conform to the requirements of traditional TV series, with high standards of production and innovative plot design to show the network plays a comprehensive quality of the possible.

According to the suspense novel writer Zhou Haohui, "China East Wild Kyu" and the novel of the same name, according to the American drama, "Dark Man", the continuation of the original "Dark Gothic Wind", playing "suspense" concept card, the story by a stir in the city of the serial murders of the exposure, a piece of the signature "dark" death notice quietly, In the face of the mysterious murderer's blatant provocation, the police set up a task force to contend with, a pile of bizarre crime ensued, as the case progresses, an astonishing secret gradually uncovered. "The Dark One" since June 2014 in Tencent video debut online first-line hits that are broken million, a 20 million-week click, 46 sets of total play 520 million, covering 21 million independent users, played a long time in the network play Baidu Index ranking first, online drama daily On Demand & Click on the list first. From the popularity of Star Lu, Chen Yao, to the popular screenwriter Wang Yuan, existed, all of the "dark" has considerable concern. As a suspense type of the network drama, comparable to the TV drama of the billion-level playback and its social platform to explore the impact of the industry is considerable, it can be said that the "dark One" subversion of the video and the "small pattern" of the play itself, breaking the line of the network drama and TV series specifications, the development of the network play into a new era.

2015 domestic Network homemade drama number will be as high as 1700 sets above, a blowout-type outbreak trend can be seen this year will be the spring and Autumn period of the network drama, diversified development opportunities and competition coexist. Tencent video, excellent soil, Sohu, music, Archie, etc. are vigorously put into homemade drama, and in the fans "long-awaited", Tencent Video produced "Dark 2" will be fully upgraded to return.

March 26, Tencent Video "Dark 2" in Shenzhen Minsk aircraft carrier held a conference, aircraft carrier venues, real-time aerial, Guojingfei, nectar, Qian, such as the launch of the horse, is "land, sea and air" stereo boot. In the special press conference, "Diablo 2" has also been fully upgraded, not only the main scene moved to the Minsk aircraft carrier, special effects, there are no lack of good action play and chase, aerial shoot big scene. In the lineup, there are Lu and other mysterious guests to join.

Unlike many web dramas that don't pay attention to scripts, "Dark 2" under the strong gas to create a fine script, while increasing the original plot of good looks, enriched a lot of recent social hot spots in the original theme, more close to life, causing users to focus on the event of concern and discussion, guide the correct value orientation, which is also important social value of the network play Moreover, through the feature of the "national producer" Concept, "Dark 2" let the fans also deeply involved in the creation. Users not only have the opportunity to decide who will be in the show, which direction the plot to develop, and even can decide the business model of the network play. Participants in the audience also have the opportunity to play class, guest photography or appear in the subtitle list, real and users to form a positive interaction, enhance the stickiness of fans, for the industry is an effective exploration.

Rapid-Transit Research institute data show that in the impact of the audience to choose a network of homemade drama, the content of the story is the primary factor, and in addition to the plot is interesting, the plot attracts people, the production of excellent, the effect of cool become the most influential people to see the play factor. In fact, homemade drama has long been out of low-cost investment in the small, in addition to content and cast, production level will be a lot of network play a battleground. This time, Tencent video in the production up and down the kung Fu, "Dark 2" input increased, filming the use of the camera is the world's top film equipment business Arri's latest digital film camera Amira, to the visual effect of closer to the film painting wind, catching up with the domestic line of filming production standards; another aerial shoot, Vehicle chasing scenes and other means of filming will be rich in the use of the shape of the grand narrative scene, in the scene, service, special effects and so on will have a qualitative upgrade. Comparable to the big play or even the high level of the big film, high specifications, high input must be to the netizens will bring no small surprises.

Today, the major video sites on the road of copyright is more and more narrow, on the one hand is because the soaring TV drama film copyright recycling value is not as high as expected, copyright content is the content of TV stations and cinemas Repeat, pay a lot of money to buy the copyright only I have the form, it is difficult to form the core competitiveness On the other hand, the chip pressure on the copyright video caused by the homogeneity of serious, as long as a bit down users can immediately go out right turn, loyalty is not mentioned at all, instead of holding the copyright video heyday, to others made a wedding dress. With the recent increase in the popularity of the network drama, the major video sites in the positive self-control, but also to maintain a calm thinking, as Tencent vice President Sun Zhonghui has pointed out, "pay attention to content quality and different segments of the content value, adhere to quality strategy, continue to improve investment and production standards." "So, to truly have the social value of the quality of the audience, is the video platform products for the long-term."