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An article on the "Guangzhou Home Decoration Industry Network Marketing How to carry out?" This topic, Guangzhou Network Marketing customers, especially home improvement industry friends asked me how to do a good job in Guangzhou home decoration Industry Network marketing services?
For the whole home improvement marketing model, it has changed from simple traditional sales to concept marketing, service marketing, experiential marketing, emotion marketing, knowledge marketing and differentiated marketing. As Guangzhou home decoration Enterprises, how to carry out effective and targeted network marketing in their own fields is very important, now on how to the above mentioned marketing model applied to the home decoration industry analysis.
Concept marketing is based on a tangible or intangible product, with the help of modern media technology, a new concept of consumption is promoted to consumers, giving enterprises or products a rich imagination or specific grade and social positioning, thus causing consumers ' attention and recognition, and finally arousing consumers ' demand for new products a marketing strategy.
As a home improvement enterprise, how to excavate the concept from the aspects of design, construction, material and so on, should conform to the changing trend of consumer demand, introduce the new concept of consumption, and make use of the propaganda and promotion of the mass media, so that consumers can finally accept the concept of consumption and produce the purchase desire How to do well in Guangzhou home decoration Industry Network marketing services? In fact, three steps: Network marketing planning, network marketing information monitoring, network marketing feedback and summary.
Guangzhou Home Decoration Industry Network Marketing Planning
1. Home Decoration Industry Network Marketing Analysis
Home improvement Industry Analysis, consumer analysis and development of Guangzhou home Network Marketing Network platform analysis, of course, Guangzhou home decoration Industry Network Marketing customer product analysis, to find product uniqueness or consumer concerns. such as price, service, design concept, effect, environmental health ...
2. Home Decoration Industry Network Marketing Promotion Theme planning
Theme planning will be based on the above analysis to do targeted operations, there are a number of factors to consider: one is the theme of the group, the second is the network of Community habits attention (generally search engines or related BBS forum discussion area); The third is the later information maintenance (is to continue to extend the theme or transfer the theme)
Guangzhou Home decoration Industry Network Marketing theme planning must be targeted!! This is all network marketing planning need to pay attention to the problem.
Second, Guangzhou home decoration Industry Network Marketing Information monitoring
1. Integrated Monitoring
The comprehensive monitoring needs the network marketing personnel to each network marketing promotion understanding and the tracking, including the search engine performance, the information performance and so on.
2. Focus on monitoring
The key monitoring needs to look after the network marketing customer's network marketing services (different network marketing services have different network marketing publicity focus). such as Network marketing Word-of-mouth service needs to network groups "Word-of-mouth" information to do the key monitoring, network event marketing needs to focus on the event.
Third, Guangzhou home decoration Industry Network Marketing Service feedback and summary
1. Home Improvement Industry Network Marketing Service Feedback
Feedback requires the network marketing personnel to the network marketing monitoring process of information feedback and problem feedback. Information feedback is the Guangzhou home Decoration Industry Network Marketing information published by the Netizen performance, attention, information and search engine performance. The results of these feedback can not only help us adjust the direction of network marketing, but also help Guangzhou home improvement industry customers adjust their product strategy, conducive to product sales.
2. Home Improvement Industry Network Marketing Service Summary
According to the feedback and monitoring results of a network marketing effect evaluation report to help Guangzhou Network marketing customers understand their own network marketing service results and home decoration industry in the field of network marketing development, but also to help network marketing personnel to accumulate experience.
Welcome to share with me Guangzhou home decoration Industry Network Marketing Knowledge: http://jason.a1ie.com