How to do well the network topic

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The network topic is very important to the information type website, it refers to around a certain topic (such as the unexpected event, the propaganda topic), the Design Fixed topic page, carries on the picture and the text, the instant news and the related material report.

Network topics are divided into event classes, subject categories, mining classes, column classes.

Network Special Production process

Good network editors should have editorial ideas, column settings, thematic framework, title production, layout design, follow-up maintenance.

The project concept to the production process is as follows:

Plan topic--------------------submit scheme (per participant)--to be distributed to each participant by the owner--each of the participants scoring--the person responsible for the weighted treatment based on the rating--pick the highest-scoring scheme--draw on the bright spot in the unsuccessful program--thematic planning-- -Complete the division of labor.

Essential Elements of network topics

(1) Network editing ideas. This is the soul of the whole project, which directly determines the quality level of the topic. A good project must have an ingenious or unique network editing mentality. We must think carefully about what is hidden behind the news. This is the network Editor's personal ability perfect embodiment.

(2) Column settings. This is the skeleton of the topic. Improper handling will inevitably lead to the whole topic content is not plump, acquired deformity. Column settings should use sporadic thinking, from the actual news, the idea of extension, to build a full content of the news topics, and then according to the importance of each column to distribute the column position.

(3) Thematic framework. This is the embodiment of the topic's reading Guide. Good news topics must be done to allow readers to follow their own editorial thinking, so as to achieve the best dissemination effect. The structure of the news topic is varied, but one of the most basic criteria is to distinguish the primary and secondary of each column, and then arrange the positions of each column according to the priorities.

(4) The title is made. This is the visual stimulation of the news topic, how to refine a good title according to the news content directly decides the dissemination effect of the topic. Editors must understand a truth: newspaper headlines and web news headlines are not the same, the newspaper headlines closely follow the content, the reader can browse, and the network news only a title, the quality of the title directly determines the news content of the dissemination effect.

(5) Follow up maintenance. Online media coverage is real-time, which requires follow-up maintenance. This is not only reflected in the news of the rolling broadcast, but also reflected in the column adjustment, when the increase, when the reduction is reduced.

(6) Layout design. This is the embodiment of the beauty of the news topic form, whether it is the plane media or the network media, can directly promote the dissemination of content.

(7) appearance. "Content is always lagging behind the vision", how to let the reader from the first eye to be attracted to live, the page effect is very important. This requires that the network editors have a higher aesthetic level and strong taste, to build a thematic framework and forms of expression.

Network Topic Column Setting

The network topic Internal column is the skeleton of the whole network topic, if improper handling, it is easy to cause the topic content not plump. Good column settings mainly from the audience needs and the service focus of the site, full use of editorial divergent thinking, as far as possible in the limited layout of a more reasonable, appropriate columns. Generally speaking, the main types of good column settings are:

(1) Editor's note

An editor's note is a brief comment that is edited before the manuscript. In the network topic, the editor's note mainly chapeau before the text. Its main features are in front of the manuscript, slice, in the language of Kapitalmakes, concise, in the discourse of a direct and clear description of the editor on the topic of the basic views and views, to help the audience understand the editorial intent. From the network topic practice, not all the topics need the editor's note language, but according to the topic content actual need to decide.

(2) News column

Generally called "Dynamic column". This column on the Network news topic, the latest progress is the focus of the topic. For other general topics, an event, problem, phenomenon and other aspects of the latest progress, the latest results, the latest findings, the latest measures should be included in the "News column." The column has a short length. For news topics, the headline may be a larger space, and for other general topics, the headline can be one or several key headlines, the space is relatively short.

(3) Comment column

It mainly includes the authoritative personage, the leader's elaboration, the important media's comment, the expert scholar's comment, the netizen comments and so on. In the implementation of the project, can also be divided into these comments, set into different columns.

(4) Background bar

This is also one of the important columns in the network topic. In the background bar, network editors should more and more comprehensively arrange background information related to events, problems and phenomena. These background information mainly includes explanatory background information, comparative background information and descriptive background information, etc. In the context of the overall design, you can consider the spread of a variety of text, such as text-only, pictures, video, audio, animation and so on, and strive to image, vivid, at the same time to the wider audience more background information.

(5) Audience service bar

Service bar settings are strong targeted, mainly for the topic. The audience can extend the topic content even can excavate the topic depth, can provide the intellectual support for the network editor in the first time. Therefore, the network editors should make full use of service bar to improve service quality, and work together to do in-depth and comprehensive network topics.

(6) The Audience survey column

Also known as the "Reader vote bar." This column is also set up to interact with the audience to understand the audience's views on a situation, problem, phenomenon, etc. The audience survey bar is usually set up as a problem and some two or three questions. The setting of these issues is usually related to the topic content, but does not relate to the specific content of the topic. Generally speaking, its main content is about the audience to the topic content attitude, behavior survey.

(7) Small Common sense column

This is also the network topic often uses a kind of column form. Usually, some small common sense problems are hidden in the background information, but some of the common sense is a lot of attention. In this case, editors to understand the audience's psychology, for some audience concerns can be highlighted, to help the audience understand some basic knowledge.