How to effectively spread and guide public opinion under the network hot Word

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In the rapid growth of the Internet, the speed of the network information update to the ordinary people can not imagine the point. The constant birth of the network hot Word, on the one hand reflects the Netizen's wisdom, on the other hand also lets the netizen's sentiment has been released. Historically, people in order to express the feelings of things, the birth of ballads, jingle, such as short, and full of information language. In today's internet age, ballads and jingles seem to have become a little bloated at the time, and they have been replaced by a network of hot words. For example, "soy sauce", "rich second generation", "Hide and seek" these words only a few words, but in the words behind but a profound reaction to a social phenomenon, the feelings of netizens through the network of hot words continue to pass and release.

Socialized survival in the era of network hot words

Because these words are too short, sometimes it is hard to understand the deep meaning behind words only by literal means. "You don't know the words, you can't live on the Internet." Yiwu Wu, a professor of Chinese department at Peking University. "In the past, only newspapers or authoritative communication tools can make words, now on the Internet, as long as you are making fun, many people on the internet will help you spread." All netizens are here to contribute to the knowledge, each Netizen's value here has been a great affirmation, this is cultural democracy, the democratization of the word. ”

If we do not try to understand the meaning of words, sometimes the understanding of the news has a certain degree of difficulty. At present, many news have begun to quote hot words to satisfy the reader's appetite. With the continuous development of the network hot words, but also accelerated the interpretation of the emergence of network hot Word media, interactive encyclopedia CEO Haidong that "wiki mode is changing the world." Interactive Encyclopedia of the past few years of accumulation, already has nearly 5 million entries, 4.9 billion text and 5 million photos. With the development of network hot words, the development of interactive encyclopedia has also stepped into the fast lane. In a way, the interactive encyclopedia has become the birthplace of the web-hot word. Therefore, the Interactive encyclopedia this Strategic transformation for the word media, but also has the advantage of the inevitable.

The so-called word media, refers to the word as the core content of the new media, the use of "CI" has a specific time, place, characters, events to enrich the characteristics of word-of-mouth, to maximize the speed of media information transmission and memory.

The birthplace of the Internet hot Word

Wanrui Data Network public opinion monitoring analyst Gao Daipeng that "the birthplace of the network hot words, to some extent, can also be said to be a representative position." With the development of hot words, the concentrated expression of public opinion has become more and more strong, how to actively and effectively convey public opinion, will be the future of interactive Encyclopedia of Great challenges. Each network hot word behind have a vivid event, the Netizen's high participation causes one event to enlarge quickly on the Internet, receives the world attention. and thus the formation of the network of public opinion of the "siege", netizens and other phenomena, such means that many of the officials have been lok. When the events spread rapidly on the Internet, the relevant departments and officials did not take the initiative to engage in dialogue and communication with the parties, thus intensifying the contradictions and the first outbreak on the Internet.

The network just provides the public with "The view of the free market" technical support and operating platform, but also for the individuality of the individual expression of the convenience, it achieved from the impact of the individual to the three-dimensional geometric form of expansion, some Personal Representative views will become a "collective expression." In fact, the online popular language is also the group opinion "the most simple and quick alternative expression". Also, the group of individuals will show a clear herd mentality, Le Pen called the "collective spirit of the unity of the psychological law." When some words, some of the jokes in small groups in the hot hold, may be "walk more people, also become the road", gradually popular on the network. "Jia incident" that is an example, is just a sentence near ridicule words-"Jia, your mother calls you go home to eat", but in the internet caused great repercussions, clicks, the thread of the people, and finally achieved the network miracle. The reason is that netizens ' curiosity, snooping and herd mentality can not be neglected.

With the rapid growth of network hot words, how to effectively disseminate public opinion and guide the positive spread of public opinion will bring great challenge to the interactive encyclopedia.