How to define a good network union promotion position

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Select the website generally uses the Net Alliance 123 tools, may view the Alliance website The detailed information, the website traffic data and the advertisement size and so on, can see. Baidu is said to have 60多万家 Alliance website, but the net union 123 inside can see only 30,000 about, should be selected tens of thousands of relatively stable, the prestige is high, the flow is bigger website. These more than 30,000 sites occupy the vast majority of the display share, so to select the alliance site, you can choose from.

about the promotion of the League, sometimes there will be more strange phenomenon. When looking at the data report, a website is showing and consuming, but entering the website, but can not find the designated advertising position. This situation may be the promotion of the Network League advertising is not necessarily on the home page, it is possible in the level two or three subpage, or content page. In addition, because the Alliance webmaster can independently manage their own advertising, there are several days before the existence of advertising, a few days after the cancellation of the situation.

Often suspended, SMD and fixed picture Promotion Group have selected all site categories, but the number of sites is different. Because the display type of a promotion group is suspended, so the choice of the site category is only to support the suspension form of the site, another promotion group of the display type is fixed, so the choice of site category is to support a fixed form of the site, in terms of number, support a fixed form of the number of sites than support the number of suspended forms of Web sites, There is less support for patches.

In so many advertising positions, how to define a good advertising position, advertising location quality is how to set?

First of all, the Web site or important page traffic, but not equal to the attention of the big. (All homepage including Baidu Homepage Main purpose is the Quick guide Netizen enters the child page).

Second, level three, level four sub pages, even deeper sub-page traffic does not have a high home, but netizens may be more purposeful (for example, search a word in Baidu to a website, the general search problem more specific, the more explicit the demand, the search results in the Site page is also three level four sub-page).

Finally, the traditional sense of the quality of advertising page location (home, banner, etc.), a lot of the site to take out their own to sell, the network union did not. The significance of the Alliance form is the use of the long tail page flow. Alliance Web site can not be all of their own site to take out all the pages to sell, so, the net Union for users is the most convenient wholesale long tail flow. Because these pages (home, banner, etc.) will not be sold in the form of alliances, so, the long tail flow ratio should be better than the home page, but this is still to see what the site to set.

So the quality of advertising, can not see the page and position, the final definition of quality, or the actual conversion of users. Although the conversion is related to a lot of factors, the relationship with the advertising position is not too big, but the quality of the transformation of the advertising position must also be good.

Article source: Poly Zhuo Marketing: http://www.jz182.com/