How to learn how to use "free" marketing strategy in car rental industry

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Free marketing strategy in both reality and the network are very practical and effective a strategy, and for the traditional industry, such as the author is engaged in the car rental industry, the use of free strategy can greatly enhance our business in the local market visibility and customer viscosity, So the author of this article and you talk about the car rental industry to learn "free" some of the views of the strategy.

What is the hardest thing in the world? It's better to put money in one's pocket. So what's the easiest thing to do in the world? It means that the money in your pocket is in someone else's pocket, and the free marketing strategy we're talking about is all that works because it's the easiest thing to do, and everyone's going to refuse.

Humans have a common denominator, for example, like taking advantage of the mentality, so the free strategy is to take advantage of this trait, so that everyone to take advantage of us, by allowing users to feel that this is taking advantage of things, to quickly open the market, open visibility, because many people in front of free are not resistant to, Most people's mentality is not white do not! Let's take a look at some of the classic free strategies in the network to learn.

First: Car rental industry free strategy

Have you seen the success stories of two free marketing strategies? In fact, the car rental industry can also use the free marketing strategy, take the author of the Xi ' an car rental company, we have such a free service is very popular with customers, that is, those who rent more than 3 days of customers, We will be free to send a driver, this is not the other companies, but also we played a major role in the early recognition of an important strategy.

Second: Learning from the journey

The journey is the first batch of online games in the very successful one, why can it succeed? put aside other factors regardless, Shi Yuzhu uses is the free strategy, at that time the domestic network game, almost all have to charge, through the game point card to buy the game time, Shi Yuzhu through their own experience to play the game to understand a lot of players want "free" game, so the journey "free" online games was born, it is by virtue of free strategy, the journey became one of the most lucrative online games.

Third: Learn free strategy for 360

said the network of free measurement, we can not but mention 360, mentioned 360 people will think of the familiar 360 security guards, it is to use the free successful opening of the Chinese market software, through the early in many anti-virus software market "free" attack, 360 The rapid success of the domestic almost every computer is essential software, Zhou Hongwei is a challenge to another giant. 360 What is the bottom of the list? is the early free, in a never free market, it unique use of free measurement, which is the charm of free, with free power, 360 quickly in the United States listing this is a free marketing strategy of an application.

Four: Car rental industry free of charge strategy

We have done such a free marketing campaign, "1 yuan Car Rental", right, you do not read wrong, as long as the cost of 1 yuan can rent a car, but, this is conditional, must be on the day of the activity, generally we do this activity in the first 2 weeks will start publicity, Through a large area of local forums to promote the attention of many local users, on the same day to take out all of our company to enroll in 1 Yuan car rental activities of 10 users, to give them free rental, this is the content of this activity, through activities although we invested some money, But the return is often the customers think of the first car rental is our family services, this is the power of free!

Well, the above is about the "free" strategy for the traditional car rental industry, some of the thinking, this article original from the XI ' an rental car network http://www.xianzuqiche.com/(Xian Car Rental company), reproduced please keep the copyright, original not easy, experience sharing more difficult, thank you!