How to make women stand well in the face of competition

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The female station is no stranger to many stationmaster. The domestic famous female net also has many, but the rubbish female website is more. In fact, to do a woman a website can not be urgent, to have their own ideas, their own characteristics, so as to develop well. Let me introduce some of my personal experience as a female love network.

First of all, early analysis: The early analysis of two steps, one is to analyze the market; the second is to analyze the user base.

1. Market Analysis: Below we analyze the market potential of women's websites.

From the point of view of life, women's money is the best to earn. Women love to shop and spend money. And men want to please women also to spend money for women, which shows that women's money is very market.

In terms of women's network needs, female netizens are growing significantly, women prefer online shopping than men, and women naturally like to talk and communicate, although China currently has only 21% of the netizens are women, but the number of potential female netizens is very large. And they are mostly economically better educated women with higher education, and they are more rational about the needs of the network. It shows the potential of the market.

Then, analyze the user base: The user group is divided into three kinds.

1. Beauty women, they generally pay attention to the latest fashion information, a brand-name clothes, bags out of the new model. Summer came, afraid of facial skin is suntanned, how should maintain, see what good suitable products.

2. A man who has a daughter. Valentine's Day, want to give her girlfriend to buy a good gift for her, make her happy. But she likes the thing she does not like, the woman really does not understand ah, how to do? So when you think of the women's web, let's see what women really like. Then buy to her beloved, make love sweeter or marriage more happy.

3. A man who is curious about women. Many men don't understand women, because women are really hard to understand. Women have a lot of secrets, for a ears or busy career has not touched a woman's men, women's physiology, psychology, values are very mysterious. There are many questions about women. So to understand a lot of curiosity, and then look more and more good-looking, like to read detective stories. Don't laugh, that's true, because it's an unknown area that's unknown to him, so it will take a lot of time to stay on the web and study.

These 3 kinds of user groups, beauty Woman website User main body, these mm will be interested in all the things on the site, is the site's long-term users, loyal fans. Want to make them on the website to generate consumption, must make the user experience very good, because women are careful, and will be very understanding before buying. Men who love women do not come often. But one may buy things directly, is the best to do the flow of CPA projects. In addition, the man who is curious about the woman is the magic weapon to enlarge the flow.

Then to implement: website planning

With the previous analysis, I believe you do the station is very clear, and then is the first step to open the site: Web planning. Pre-site planning is also very important, a website is successful, and the site feel that planning has a great relationship, in the initial stage of the site construction, must be clear about the purpose of website construction, what functions the site, determine the size of the site, as well as the cost of investment, to carry out the necessary market analysis. Detailed planning, Can avoid many problems in the site construction, for the smooth construction of the site to provide a good guarantee!

Talk back to our point, want to create a successful women's website, the first face is the positioning problem. Women's web sites are covered by a wide range of content, mainly in the portal-type integrated women's station and a single content of female station-oriented. Similar to Sina women or Pacific women such content, a wide range of sites, its visitors naturally many, but behind the need for a strong team to assist. To do a single content of the site easy to start, the requirements are not high, but slow development, short-term benefits are difficult to see, many stationmaster also give up halfway. Therefore, we should look at the problem objectively, if you have more hands, you can choose the former, otherwise it is better to do a single point! As if my love is mainly to do emotional aspects, although there are other aspects of female information, but this is only a supplementary information, its main role is to enrich the site content and enhance the recognition of the website!

Make sure you have a good location, and you need to subdivide what you want to do. Simply said that the site is to first discover the needs of some groups, and then find ways to meet them, the site was successful. For the content of the female website, you can refer to Sina women or the Pacific Women's network, such as well-known women's website, which is more suitable for their own development of a certain or some of the columns to develop, it will be done exclusively.

In short, a complete planning is a lot of work, above I mainly want to choose from the content and user experience point of view, the site's functional planning and web design planning (UI) needs to be improved.

Website design production and on-line

From the user experience, the site design is not to be overlooked, from the search engine point of view, the production of netizens best use div typesetting. For the stability of the site, of course, choose a good server is more insurance. Another choice of a good domain name is also a key Oh!

Website Promotion and operation

Web site online, how to obtain traffic, this is divided into the following simple description.

1. Free SEO promotion, for the SEO promotion itself is the internal optimization of their own site and external connectivity optimization, the main performance of the site, the location of keywords, distribution, the promotion of effective external connections, improve the friendly degree of multiple shrink engine. SEO promotion is a long-term, the effect is not very obvious optimization, but once done, the benefit is the highest.

2. Paid advertising promotion, this is the most effective and direct way to promote the situation that you have a lot of money backing up.

3. Free content cooperation, you can find a similar site with their own, the content of the exchange of columns, so that flow backwards.

4. Links, blogs, microblogging and QQ Group-type promotion

Written in the last is: must adhere to and persistent. Do not be anxious to do the site, but not halfway, if you do not have the determination, it is best not to do stand! This article by the www.72km.cn webmaster feeds!