How to make your business information better hidden in a soft text

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He is a knife, a 2002 "Merchant Tears" by the national circulation of the larger "reader" magazine reproduced, which is not counted, but also worth mentioning is that the network wind: A small well-known female writer, actually stole this article. It's hard to read such a good article today, because today's "knife" are like low-key, deep not dew, the habit of "arrow", whether to take a knife or broadsword, sickle or chopper, every day cut you a knife, not dead or crippled, or petitions, every day put you a little blood, sooner or later to see hell. The question is, can it be really cut to consumers or customers? What do you do when you bleed someone else's blood?

Now the soft text as recklessly as bullets fly up, soft web sites such as small corner of the full, and soft writers became "cheap word workers", because of the large number, also joked as "mosquito workers." While the crowd of mosquitoes dancing, there is a "thinking of mosquitoes", overturned glasses, suddenly asked: How to make soft wen become a Marketing "category"? How to make the soft text more effective? Does such "implied" business information really have a future? What the hell are the fly masters doing?

Soft paper is due to the emergence of rigid advertising to generate resistance to consumer awareness, just as the constant use of anesthetics, the body produced antibodies, whether it is a newspaper magazine or network soft wen spread, when consumers glance at, Ah! This is the time of soft wen--do not look; When the site editor or forum moderator look at: This is the time of the soft text-delete, unless you pack some red envelopes to some silver. Quantitative change produces qualitative change, soft wen again where to go? How to write good soft text? I think we can start with the following:

1. Original

It is advantageous to search engine to collect, advantageous to optimize; and to copy and paste a lot of people have seen, is reproduced, is clicked, the probability of being recommended is reduced; If from the search engine's point of view there is a kind of called pseudo original, is to take the network to retrieve the article to edit, the general practice is to write the beginning and end paragraph, The word count is between 100-200 words. Of course. The other paragraphs are to be modified in a specific use.

2. Value

When writing a soft paper, you must be clear to who to see? Where will it be launched? From the reader's point of view, what is the value of this soft article for them? such as learning, entertainment, ethics, we often encounter some friends sent QQ information to say what So-and-so, help reprint, and share with you.

3. Topic

In the marketing process, we will find that the sales staff have a set of rhetoric, short words. But in fact, the topic today is better than the words. The topic is easy to arouse the netizen to interact, the hot discussion, the best erupts into a kind of "network event". We will see a lot of web articles are with "explosive", "secrets," the Most cattle "," history of the Most cattle "," hundred years difficult to meet "the title, such as" The history of the most cattle resignation letter, 400 words cited 20 allusions ", more let the reader curious is, unexpectedly is a" security "written.

4. The Story

We've mentioned "the value of stories in soft marketing" in previous chapters, as far as soft writing is concerned, stories have a big, deep influence in our daily lives, and perhaps you asked your employer, "Do you need emotional or reasoning soft?" (The so-called emotional type is usually a soft text with a storyline) the psychologist Colin Seyfert team found that in the process of remembering, people are only categorized according to the theme of the story, that is, the memory of the theme of the story is better than the other details. Therefore, with the help of the story of the soft text, a look at the current hot spots, focus, point of view and for it; second, look at the product or brand relevance; Three to see the specific audience.

5. Location frequency

Soft text in the implied location of commercial information design, in the end where the most appropriate. There is no conclusive conclusion yet. From the point of view of soft text optimization, whether it is ordinary soft or news, as long as it is in order to better do search engine rankings that will necessarily be soft keyword rankings, generally appear in the beginning and end of the paragraph; if from the hypnotic structure of soft wen, the design implied business information, The ideal state should appear in the answer to the question previously raised in the article, perhaps in paragraph 2/3 of the article, or at the end of the paragraph, or perhaps as a question, with "implied" business information. In terms of frequency, the general once can, 3 times, those with the Monkey King of the general Blind Net or forum forum moderators, blink of an eye, a click, you have been deleted, strict sentence may also be blocked ID.

Soft Wen said simple, write it really hard, to heart!

This article originates from the gold panning Soft article: http://www.faruanwen.net/tuiguang/2013/0403/20420.html, reprint please specify!