How to improve the rate of clicks and opening of electronic periodicals

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Because in the past work often used in electronic journals to increase user stickiness and increase the company's earnings, if there is time I will write a series of electronic publishing experience: the production of electronic journals, mailing list database of the cumulative, how to reduce the electronic publication as a spam treatment 、...... Today's topic is how to improve the e-newsletter and open rate, respectively, is the electronic publishing Group, the title of electronic magazine, the content of electronic periodicals, electronic issues in the processing of pictures, reminders of mail sent, electronic publishing.

Electronic publishing Group

The choice of mailing list, which is related to the integrity of your mailing list database (I will write a special article on how to create a better mailing list database) The opening rate of electronic journals depends largely on the objects you send, such as sending a "2009 auto industry Report" to a "non-mainstream" , you can think of the results.

Ii. titles of electronic periodicals

1, the title is clear: the subject of electronic publication, must accurately describe the content of the current electronic journal, the user from the title can clearly know the contents of the electronic publication, in order to attract a specific user group to read;

2, the title of the electronic journal in the display, the general show a paragraph, rather than all show, so the most influential information on the first part of the title;

3, the title of the electronic magazine close to the current industry hot topics, hot technology and hot products, the most concerned about the user to provide answers, can only be through the content to attract readers to in-depth reading.

such as: Now to your mother and infant group to send: "More than the United States" knot Shek Mun ", definitely hit the super high!"

Third, the contents of the electronic publication:

1, the length of the electronic journal should not be too long, should not be more than three screens. There are many users have the habit of printing electronic journal reading, in the production of electronic publication pages and level three pages, to take into account the user's habit, to facilitate the reader within a page, you can print out the required content.

2, the choice of the content of the electronic publication, according to your group of interest points of choice, if it can be made personalized electronic magazine that is better. Users can get real benefits from the electronic journals, customer promotional articles, suggestions less.

3, for the content of the electronic journal, or need to edit the content of the "charm", for the electronic publication of the article clicks, the proposed incentive mechanism to encourage editors to provide popular articles, for example, an article clicks more than 50 times, reward 10 yuan or more. The purpose of this is to enable editors to fully understand the industry's hot spots, to cultivate editorial professional sensitivity, grasp the pulse of the industry, take the initiative to seize the user mentality.

4, according to the previous five-week clicks in more than 10 articles, production click Distribution Map, summed up the electronic magazine "Hot" click. Based on this summary, you can instruct the editor to place the appropriate article in the right place.

5, with the user interaction, the user needs to respond to the content, such as online surveys, should be placed in the top position of the message. Tell users what they want them to do in the title of the article.

6, analysis of user habits, through the technical analysis of the user's habit of clicking on each article, to understand the user's point of interest, push personalized electronic magazine

Iv. picture processing in electronic periodicals:

1, currently around 60% of the mailbox can prevent picture download, you can use the "above-the-fold" design to reduce the impact of blocking pictures. In this area, the company name, date and other important information should be included.

2, electronic masthead picture changed into GIF format pictures, increase the dynamic effect of the electronic journal.

3, in the electronic publication appropriate use picture, the picture and the text proportion wants to balance, adds "the Alt" label in the picture. You can also add a text link next to the picture to avoid downloading it.

4, exquisite pictures or charts can effectively attract the attention of users, the picture to click. The proper addition of pictures in the electronic publication template will increase the vividness of the electronic publication.

5, the choice of advertising pictures, large advertising can be visually attractive.

6, in the electronic publication to add the editor, as well as the editor's cartoon head, so that the electronic journal more "approachable."

V. Send reminders

1, in the user subscription to the electronic magazine or download the leather book, you can immediately send a reminder mail, prompting users to subscribe to what services. In a reminder message, introduce the content associated with the product that you subscribe to, tell the user more services that can be enjoyed, and enhance the user's loyalty.

2, if the user unsubscribe from the electronic magazine, you can send a directional other service ads, to stimulate the user's reading interest.

Vi. revision of the bottom page of the electronic publication

1, at the bottom of the electronic publication page, add "subscribe" Electronic magazine button and "print" this page button, at any time to remind users to register.

2, at the bottom of the electronic publication page, add "unsubscribe" button, on the one hand can increase the user experience, appear humane; On the other hand can filter some of the non-potential user groups, of course, they have to submit a withdrawal questionnaire to analyze the user's real needs

Vii. Other

1, the application of electronic publishing dedicated domain name, can effectively improve the transmission rate of electronic publications, reduce the probability of being treated as spam,

2, in the electronic publication before sending, fully consider the user's reading time, the best electronic publishing time is Tuesday to Thursday.

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