How to improve the user's viscosity and loyalty

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Believe that the increase in user viscosity and loyalty, has been a major problem for you webmaster. A lot of stationmaster simply abandoned this aspect of research, in the website Big play window advertisement, rely on search engine to live by the traffic only. In fact, improve the user viscosity is not a too big problem, is definitely not the door of the big Web site privileges, sesame today here on a few common to improve the user viscosity of the method, write a bad casually shoot bricks ha ~

First, the establishment of their own user circle is the king

The best way to increase the user's viscosity and loyalty is to establish their own user circle, although many members of the Web site have tens of thousands, more than hundreds of thousands of, but most of the interaction is poor, members and members before the lack of contact, user stickiness natural poor. In addition, the establishment of their own user circle, is to allow users and users have sufficient interaction, conditional, you can increase their IM chat tools, or use the web chat room functions. Because the problem has been that all the major forums are in the stage of transfusion to Tencent company.

Through your forum to know, and then add QQ, then your forum will be useless. In fact, this is an increase in Tencent's user viscosity, you do not have much effect. You should try to keep users on your site. Now many forum programs have been aware of this, most of the increase in the online chat function. When the user reached a full interaction, with their own user circle, then the viscosity and loyalty is not the average person can take away.

Second, have their own desktop tools

Let users install your website plug-ins or desktop tools, but also improve the user's viscosity. Once many big portal small websites all take this to dominate the Internet. However, unfortunately, since the birth of 360 big kill device, the small plug-ins such as Shameless, there is not much room for survival. However, conditional or can be a proxy for some computer games and other simple software. In addition, you can add a desktop shortcut to the site, Renren and other SNS sites will have such links, click Download down, add to the desktop on a shortcut. Many people may feel that is superfluous, in fact, this can be very good to improve the user's viscosity and loyalty, increase the number of visits to members.

Third, the user's real name certification, to give more authority

Require the user to want more permissions, it must be real-name certification. After the real-name certification, most members will not easily leave the site. The real name authentication method has many kinds, may use the handset authentication, the mailbox authentication, the ID card authentication and so on, according to the website itself should have the viscosity judgment. Another real-name certification, you can also give a long time not to log members send text messages or e-mail reminders, so you can recall more old members.

But note that to grasp the degree. For example, if you are just a novel site, you ask users to authenticate the identity card, then the user will not be willing to, but no effect, ha, of course, there are many other ways, today is written mainly to keep members, and later have the opportunity to write how to retain visitors.

Iv. establishing SNS Community interaction

Create a SNS community interactive system, users can upload their own log, photo albums, sharing, mood and other interactive privacy information. and pay a certain amount of points, at the beginning the user may feel nothing so-called, for points and upload. Time has become to upload and upload, since your site has enough personal log, photo albums and other information, then the stickiness will naturally have, this time even if you leave the model, not to pay commission, he will obediently come to your site every day.

Pay points can be redeemed through the site to some small prizes, of course, within a certain range, otherwise the site may encounter brush points or lose money, it is not worth it.

V. To increase the check-in function, continuous check-in function

Increase the site's check-in function, that is, after landing a button or leave a word can be points. Continuous check-in means that you sign in today to give a point, tomorrow signed to 2 points, sequentially cumulative, if one day did not sign in, then start from the beginning. Many people for the reason of psychological satisfaction, adhere to the will not give up, continue to sign in, then it will give you continuous flow, is currently more popular simple method of increasing user viscosity.

Note that the points given to the user must have a practical use, such as can use these points lottery, exchange small gifts and so on. Because figure Wang also said, must often let the member and the money hook, then can very good retention person. But do not hook too often, get to the end do not give money to users do not come, but drag the site.

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