How to maintain the independent operation after the marriage of the bee net and the only product?

March 12 News (reporter Yu Vivi) February 14, the only product will be announced with the Lok Bee network marriage, a stake in its 75% stake.

Lok Bee Network founder Li repeatedly stressed that Le Bee network is not like the outside world "was acquired", and only the goods will be said, hope that the Bee network to maintain independent operation in the future independent listing.

However, the reaction in the industry, it seems that after the successful marriage between the two sides, the Lok Bee Network will be how to maintain the independent will of the development, the promised listing of how to achieve, are the entire sector the most concerned about, or even the most worried about the problem.

Only product executives stationed in the Le Bee

February 25, just holding le bee net 10 days of the only product will be announced the future of Lok Bee Network development Plan-to maintain an independent operation, will not inject only the goods will be listed companies, will seek independent listing. At the same time, the only product will be announced to the Lok Bee Network stationed a new CEO and CFO.

At present, the Lok Bee Network CEO has replaced the original only product will be Beijing market leader Zhang Jing, the original Lok Bee Network CEO Wang Licheng has left. As for the new CFO, the only thing is that they are still considering it.

One side is the external claim, Lok Bee Network will maintain independent operation, the future will be independent listing, the other side of the only product will also be intensified to open the integration of the Lok Bee network. Coupled with a number of public activities after the marriage, the founder of the Lok Bee Network Li A change of style, in addition to the formal speech, have not attended the media interview link.

This also can not help but arouse reverie, be injected the only product will blood of the music bee net, how will the future retain independent will?

Overweight core business

Whether the future of the Lok Bee Network is really like the only product will be said "independent development" is a concern, but it is undeniable that in their core business level of the network is also the strength of the bee.

In the only products will buy into the Lok Bee, there have been analysts to interpret it as a scale to change the existing pattern of cosmetics dealers, and the increasingly fierce competition in the cosmetics vertical electric dealers to form a siege.

Shortly thereafter, le Bee nets will join hands with the only product will announce the launch of "licensed authentic defense." Only product will and Lok Bee net both sides promise, "sell only 100% licensed authentic, refuse parallel imports, refuse adulteration."

We can see that the Lok Bee network wants to improve its competitive advantage by appealing to the net to buy authentic goods. And in addition to ensure that the platform introduced by the brand are 100% authentic, for independent research and development of Jplus, jcare, such as a series of private brands, le Bee NET also has no slack.

In addition to the Lok Bee Network platform and the Oriental popular media will provide a good foundation for its development and resource advantages, there is news that later this series of brands will be settled in the only product will be to broaden its awareness and sales channels.

But at present, the Le Bee network has not disclosed temporarily, its own brand in the only product will be able to obtain the unique resources support, as well as the two sides profit sharing will carry on.

Start the "Bring in" strategy

In addition to maintaining the original resources on the basis of good development, Lok Bee Network has also officially launched the "Introduction to" strategy to enrich their own sales of goods saturation, and to obtain in the U.S. makeup industry a higher market share.

March 11, Lok Bee Network and domestic cosmetics agents Heng City industry to reach the U.S. makeup category strategic cooperation, and announced that the international line of brand Julia will be officially settled on March 18 Lok Bee Network, which is also Julia's flagship store outside the cat, the first to enter the platform.

Heng City Industrial President Zhao revealed that the Julia and Le Bee network cooperation is only a beginning, the future Heng City has confidence and Le Bee continue to maintain a close cooperation, the other first-line international brands gradually introduced into the Lok Bee platform.

Lok Bee Network founder Li also said that the cooperation with the city is only the Lok Bee Net 2014 brand introduction strategy, the first step, Le Bee will adhere to the commitment of genuine licensed, for more cosmetics brand paved O2O joint marketing road.

For the future, Li said, le Bee network will create a more complete ecological circle, through cross-border cooperation, integration of multiple resources, integration line under the interactive support and so on, in the fierce competition in the industry to form a happy bee network characteristics of the ecological system. Finish)