How to make a new play in the electric trading firm

Electricity trading, in short, is originally the electric business website, but hope to be able to through social networking, enhance user's reliance on the website. For example, the SNS community Taobao, Business PO businessman Circle and so on, belong to the electricity trading. Electric trading, social is not the goal, but the Internet social trends, hope that through social upgrading of Web services and market share.

Social power, in short, is a social application, but can be from the social level into the electricity business, such as the circle of friends, like a business-to-business, and micro-trust micro-electric business, just like the mobile version of the Taobao market.

The play and effect of electric trading

According to the author's observation, the electricity trading is divided into three kinds of game, one is the social as the power of the tool, can be a diversion tool, can also be sold in, after sale tools, such as Sina Weibo after Ali acquisition, can be released Taobao ads, become a diversion tool. An independent development of social networking on the basis of the original electricity quotient. Alibaba's introduction, for example, is a social tool that does not depend on the electrical quotient. Another is to try to integrate social and electrical business. For example, business treasure launched the "Businessman Circle" social tools, which include both the social relationship between people, but also contains business interests.

On the whole, the electric trading firms have not succeeded in the majority, the exchange has never been able to catch up with the footsteps of micro-letter, Business Circle seems to have become fun, and Weibo for Ali does contribute, but this contribution is more quantitative level, rather than qualitative level. So why does the electricity trading firm not play very shunliu? I think that here we need to understand a problem. How far can social benefit-based socializing go? Electricity trading is not far away, play small, is because the basis is not right. Everyone in the electricity business is a relationship of interest, this relationship is inherently detrimental to social, and ultimately lead to social inactivity and secular. Long-term social, inclusive, but not profit-oriented.

How the social power trader plays and works

Social power is also very simple to play, is in social software to increase the application layer, such as micro-letter Micro Mall, Sina has also opened a micro-business. This kind of play, seems to be quite favored by the market, and also attracted a certain buyer and seller, it seems, social and electric business has a trend of merging. But if we analyze it, we will find that social power does not affect social activities, but only adds to the function of shopping on the basis of social interaction. In our circle of friends, the circle of Friends is not intended to be a marketing circle, the goal is to become a social circle, so even if someone in the circle of friends marketing, does not affect the social nature of the circle of friends.

While the trend in mobile social networking has not changed, the product managers of mobile social networking have a clear understanding of social and electrical quotient, and they want the best results to be developed in parallel with the social and electrical quotient rather than the blending of water. If the electricity quotient and social intercourse is the day, is the social decline.

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