How to make a site diagnosis to score a website

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"Targeted to be more effective", site diagnosis is a daily basic work, but the new webmaster busy making a fuss, do link to the regular site diagnosis is often overlooked, the author of the site to diagnose the content of the comb, and combined with my customers do an electronic smoke SEM project, Let everyone, especially the new webmaster have a comprehensive understanding.

The website diagnoses the author divides into the website internal diagnosis and the website external diagnosis, the subdivision has many very meticulous factors, the author has added each factor weight index according to own experience, the full score is 100 points, a qualified website should be in 70 points above.

I. Site internal diagnostics (50 points)

1. Diagnose the quality of HTML code. (10 points)

Search engine read HTML code, its readability directly affect the search engine on your site friendly attitude. Look at the source code to see if the page has a lot of useless code. JavaScript scripts, CSS styles are all in the external file mode. Whether the nesting of the IFRAME is canceled. Whether there is a nested error in the HTML code, and whether there is an irregular wording.

2, analysis of site content and site title, keywords, description is appropriate. (6 points)

Website title, keyword, description is the most important information should be short, semantic. I would like to focus on the key to remind the Site keyword coverage more, the site's professionalism is worse, the best keyword focus on a field and can cross cover. Article content and keyword cohesion, the article title as much as possible to contain some of the first page keywords.

3, the analysis of keyword density is reasonable. (4 points)

General Web page of the keyword density between 2% to 8%, but not absolute, as long as not excessive keyword heap and can be. Webmaster in the update article should give each column balanced update, do not let the site's keywords too concentrated in a certain, two words to the door, affecting the effect of long tail.

4, analyze the website channel, column, content structure is reasonable, the value of the article content. (10 points)

Web site in the content of the Organization should adopt channels, columns, content Page Three-level architecture, the General Small Web site contains 3 to 5 channels, each channel includes 3 to 5 columns, each column on the first page of 5 more than the content page. The website structure is clear, the layout is also very good design, let the person in 2, 3 seconds can discover this website content superiority in which point, thus produces the interest and the trust, this very key.

5, check the friendship link construction. (8 points)

Home link links are limited to 20-30, weekly check a friendship link on it. Check the focus on the other side of the site link exists, whether the snapshot is updated in time, site home page is the first place.

6, check the website hardware resources. (12 points)

Analyze the traffic consumption and distribution of the website. Key points include: whether there are large files (such as large pictures above 200K) excessive consumption of traffic and CPU resources, whether the site has dead links; Ping the speed of the site, whether there are frequent swap cases, the amount of hard disk space, and so on.

II. Site External Diagnostics (50 points)

1, Industry Analysis: Competitors, government policies and trends, the future development trend of the industry. (6 points)

Focus on new changes to competitors, such as what new columns, what new features are on the line, what new projects to collaborate on, and so on. In addition, the government policy trend, the industry future development trend must be concerned about, do a good job in preparation for the response.

2, Website planning: Functional Marketing. (8 points)

Analyze the site's current functionality to meet the needs of most users, such as whether to have a job candidate to release information on the column, or to open the integration function. Analyze whether the function needs to be optimized by collecting the usage frequency of different functions of the website and the feedback of the users. The collection user needs, the development some small practical function is enhances the user viscosity the good method.

3, user group analysis: Target customers. (12 points)

Site should have its own target customer base, analysis of this target customer base trend is an important work. The trend of user development is the trend of new trend or loss, the source of the user, whether there are new changes, the target customers further characteristics and what.

4, website analysis: improve traffic. (10 points)

Analyze the inlet and key words of the flow, find the reason of the flow change, keep the status quo or make adjustment. Original articles to be SEO promotion and observe the effect.

5, User experience: Improve conversion rate. (14 points)

By establishing the path to monitor the user's conversion rate at each step, as well as the final conversion rate. If you are a consumer Web site, maintaining a 5% conversion rate is an acceptable state. At the same time can also monitor the use of the site's function conversion rate.

Some of the above is my summary of some feelings, for the new webmaster is to help them comb work ideas, do a good reference.

This article by the health electronic smoke http://www.dianziyan51.com stationmaster Li compiles, reprint please indicate the source.