How to make better use of mail mass to promote the effect of promotion

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Foreword: Recently, Groupon model group buying site in China, such as the spring wind after the general blow over the river South Africa, the Great Wall inside and outside, in some places, overnight can emerge more than 10 group buy site, I in a statistics, to date, the national group buying site has more than 1500, individual places especially the first-tier cities, such as Beijing, Shanghai, Guangzhou, Shenzhen, in each of these areas, more than 50 group buy sites, a so-called vigorous hundred-group war.

People who have used group buying are very clear e-mail This function for the group purchase site how important, group purchase site use e-mail, close the distance between and consumption, and, e-Mail has become a marketing of the best vandalizing, the group purchase site every day to buy the content of the form sent to the user, so, You can accumulate more loyal users and increase the popularity of the website for your own website. Can see that email in the present promotion and marketing

Especially the role of E-commerce Web site is becoming more and more obvious. Therefore, specifically spend a little time to discuss how to use e-mail Better business marketing, in the promotion of corporate brand, not as before, by users as a spam treatment, so that not only can not play the role of branding, but, the brand is a certain negative effect. Therefore, using good skills, so that more users to generate two of the purchase behavior.

Text: E-mail is divided into two types according to its user source, one is a licensed user, the other is a child-licensed user. A licensed user is a user who registers and fills out his personal email on your site, and agrees to your website's agreement that you send him an email when necessary, that the user is voluntarily filled out and that you have given him permission to do so, called a licensed user. The other category is the unlicensed user, in order to facilitate marketing, we need to collect a Netizen's e-mail account, may be through the tool or to buy the form of a third party to get millions of users of the mailbox account, the original user and we are not any relationship between, we send them an email is not prior to their permission , which is also called an unlicensed user. So, we have to make a difference between the policies and methods of email that are licensed and not licensed, to achieve a higher reach rate and conversion rate, you think about, if the mass 1 million mail per day, the arrival rate of only 10,000, and many users have almost no open, or open later directly delete, then, The effect of marketing is a big discount. Then, usually we use the mail mass, the first one in the attention of the problem is the format and content of the message.

Message format, title and content: The Mail must be beautiful, and as far as possible with the user to pull the distance, for example, if my surname Li four, then, the head of the Mail: Dear Doe so that the user looks more comfortable, it can increase his good impression of the mail, which may be carefully read down. If the user is unfamiliar, then, our tone as friendly as possible, give the user a good impression. This is the first step, the second step, the design of the mail must be beautiful, good-looking, give people a bright feeling. I have done an experiment before, for two of the same is unfamiliar to the mail, the system with beautiful and exquisite mail to make rough mail so that the user's acceptance of the difference is very far. Therefore, no matter how many emails a day, try to make the art department spend some time to beautify, so that not only can improve the company's image, but also to shorten the distance between you and the user. Finally, the emphasis is the title, we often say that a good half of the text, the problem is higher. Description of the role of the title, we must from the user's point of view, our products and users of the psychological analysis, what kind of title and advertising users interested in, and, every time before the mail marketing, it is best to plan carefully, do not deal with, otherwise, the effect is not very good.

The frequency of sending a message should be moderate: some companies have a mass mailing platform, every day to send emails to users, so that not only cause users disgust, and mail server will put you in the list of spam. Therefore, we must use the strategy when sending the mail, must understand the analysis data. According to the user's previous behavior, analyze the user's age, position, sex, purchase record, purchase goods category, occupation and so on, then targeted marketing, that a group of users should send what kind of mail, and, how long to send once, and in the use of effect tracking method, statistics on the effect of mail sent, The user has not been guided by our mail, conversion rate and so on. These are our attention.

Effect tracking and evaluation: any of our marketing practices are purposeful, and there is a combination of human costs and other comprehensive conditions. And, after our mass mailing, we must do one thing is the effect of tracking and evaluation. How many emails were sent, how many were opened, that mail server's message arrival rate is high, in this process, the mail conversion rate how many, how many people finally produces the consumer industry, then, we can evaluate the mail mass production effect and the effect has not reached our anticipation, if did not meet our expectation, We, our working methods and ways should do those adjustments. If the effect of mass mail is not good, then, we can adjust our marketing planning, change to other promotional methods, such as doing a SEM, do a hard advertising, do alliances, or e-book viral marketing, SNS promotion and so on.

Be careful: Here's an example of a mass mailing I've been doing before. Before I did a mass mailing, I looked for an airline, the airline has more than 1 million of quality members, and members of the active degree is also very high, I and this aviation cooperation, using its platform for my mail mass marketing, and, the use of value-added services activities in the form of members to achieve very good results, accumulated a good reputation , and, for many users, the airlines themselves for them is a very high credit unit, and, sometimes, can borrow force can achieve a multiplier effect.

Summary: Recently, many friends are doing group buying, many people also asked me how to do group buying, as well as the U.S. Foursqare model in China, how high the degree of feasibility, and so on, the next time, may write a focus on the core competitiveness of group buying in the end, that type of company short cooperation group Buy, those companies can last live, There are foursqare,footfeed.,com,carlsays.com if the integration of the current life service sites can produce what kind of effect, and, Foursqare mode is now mature in China, telecom operators are born in this area has an advantage.

The author of this article: Jim, qq:383701654, Welcome to discuss the Internet, E-commerce and other related topics. Reprint please indicate the source.