How to make money from the internet drama of IP big outbreak?

Today, 2014 China's first online drama industry Summit was successfully convened, the current network drama How to make money by the industry's extensive attention, especially around IP-derived new business model, will be discussed in depth. Over the past few years, IP has been not plague, many years after the outbreak of IP, IP prices, Archie PPS Joint President Xu Wei said: "Good content is not worried about selling, now sell the right price of the game adaptation is even a film and TV series of the right to adapt the value of several times." "From the angle of the brand, the net play has more space, the core of the net play is the Internet, from production to play, until marketing and promotion, to have a complete chain." Traditional TV dramas in the Crown name and other marketing methods have constraints, the net play can even form derivatives, there is a large derivative space. "I think the brand marketing and the Internet play itself should be a mutual promotion of the relationship." "Shoming said. As for how the net play relies on derivatives to make money, the famous director, Wesheng, said that the real large-scale commercial value of the film and television works, is not a very narrow definition of the scope of the play, such as "Harry Potter", Disney, at this point China is still in its infancy, and only the best quality of content to rely on derivatives to make money, If quantified, it may be the top three in the same series. Now many of the commercial content of the Web play with the plot to do marketing, is considered to be another major profit mode of the net play. Wesheng that the content of the king, content is always the first, and secondly, planning and business integration needs to intervene in the front, the design of the business should be earlier than the writing script that moment.?