How to maximize the value of soft advertising

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At present, the more applicable to a free promotion is the soft text promotion, a good article can detonate a product, soft article mainly published in the major forums, communities and so on. At present, Taobao Forum strictly restricted advertising, so the post must be done to hide some ads, set no ads, once the post heat up, it is also a three-dimensional shop to promote.

How to write soft paper

Aim--hit the target customer directly

Understand our industry and products, adhere to the "No I have, people and I new, people new I fine" writing principles to create a high level of soft wen, we have no restrictions on the stage of this soft text, materials suitable for all kinds, what can become a good material for us. Our material can be a product of the function and use of methods, can also be experience sharing, can be to participate in an activity, can be a certain news. In these materials, we should try to select the netizens are now interested in, and then to innovate, to give added sperm. After the selection of these materials we will be the invisible to our ads into this article, to create a high-quality soft text out. Do not simply write articles, those left to the literature to do, we are the network business, the pursuit of value is paramount, our article must be able to create a certain value of our business, the invisible advertising to play to the extreme.

Title--Stimulating target customers

Major forums, web site articles flying, some people think that as long as my content to write good will be very concerned about, is where the gold is shining! People who have this idea can't say he's wrong, but they're not all right. Soft content of this piece of gold in the Internet can not send light, only to create a good title is necessary. Taobao in this large forum, our article can show the title is also only the role of the title is to stimulate the eyes of the target customers and bring him to the introduction.

Body--to cover target customers

The text must be written in depth, coupled with our intentions, materials and titles, so that our ads can be implanted to write a high level of soft text.

Our common body form has several forms:

Emotional body

Emotion has always been an important medium of advertising, emotional transmission of lethality, targeted strong. The text can be "from the computer to Taobao shop shopkeeper hard" as the main content, of course, in the text of this article, we can not let go of any place to advertise, this is the recessive propaganda of our shop. To our store into the feelings of the target customers can also hate this kind of advertising it? Can the admin also remove us as ad stickers? The answer is No. The greatest characteristic of emotion is that it can impress people, so in our soft text promotion, we might as well try this "emotional marketing".

Story Body

The mystery of the story can be sketched out a beautiful picture, so that the target customers really into the story. When we tell a complete story that is integrated into our products, give the product a sense of mystery, and give the target customer a hint that the advertisement is printed into their brain by the article. The text can be "My combat experience" as the main content, in the article nature to give consumers to see some of our methods and product information. To make this story more informative, interesting and reasonable is the key to the success of this soft article.

News text

Tell the readers about the latest events. In order to ensure the authenticity and credibility of the news, such content we are not convenient to insert ads. Do not think this is not an advertisement, other people watching your news, the interest will still be like to understand the publisher's shop, he is selling what? Why would you share a story like that with us? This is also a good way to accumulate store popularity, hardly any effort, it depends on whether we have that heart to do.

Promotional text

In the text of the promotion we can not blatantly write the promotional activities of our stores, but should write our promotional experience and provide you learn, so that others in the learning method, you can also understand this product and your shop. The title can be "promotion to our business on a new level", so that the product information and store information to the target customers, no one think we are advertising, but we are indeed advertising. The promotion of products written in short supply, to remind customers of the psychology of comparison. Through the influence effect and so on many factors to the advertisement achieves the target customer's heart.

The text is a variety of styles, the above several are more typical commonly used forms, can be integrated into a soft article, can also be a single habitat. How to use the best depends on the layout level, illustrated is more popular.

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