How to move companies to build their brand quickly through network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present, the city moving logistics industry chaos, large and small companies, Long, service quality. A small number of moving companies through years of accumulation, have a good customer base, easier to obtain orders. And most small companies, because of fierce competition, coupled with the lack of supervision, poor service, high fees, poor image in the hearts of the people, business is difficult to develop. In fact, a city's moving market is limited, and the number of moving companies is increasing, and once the market is saturated, small companies will eventually be shut down. Only as soon as possible to build their own brand, from a large number of peers to stand out, small companies in the moving market has a foothold. The lag of traditional marketing model, obviously cannot keep pace with market change. and network Marketing has a wide range of communication, speed, low cost characteristics, is a small moving company to create a brand tool. such as Beijing's brothers move, Shanghai's public hing move, Shenzhen Ant move and other brand moving companies, are a good case. So how do moving companies quickly build their own brands through online marketing? Seobore concludes the following five points:

1. Building a website that meets the standards of search engine optimization

The Construction company official website, is the moving company network Marketing Implementation Premise, the official website is the moving company displays the enterprise image the best window, on the other hand also represents the company strength, promotes the customer the trust degree. And only in line with the Search engine optimization standards of the site, can be better by Baidu, Google, Yahoo and other search engine included, for the company to provide more opportunities for display. From the user experience point of view, moving company's official website design must be beautiful, convenient for the guidelines, to give customers a strong and prominent impression. The Web page structure should be reasonable, the level should be clear, the content should be comprehensive. At the same time highlighting the service quote, so that the charges transparent, so that customers can be his consumption and access to a full range of services to understand.

2. Develop Network marketing strategy plan

Each industry, each company has its own characteristics, moving the company's network marketing program, must be combined with the characteristics of the industry to formulate. In general, the network marketing strategy should include search engine optimization, network advertising, Alliance promotion, e-mail promotion, database marketing, Word-of-mouth promotion, soft text promotion, blog promotion, forum promotion, online information publishing, link exchange, Yellow Pages landing and so on. Moving companies can use the Third-party network platform, in a short period of time, quickly release the company's positive image of the text, pictures, video information. For example, Alibaba, HC 360, business nets, youboy, such as business-to-business platform, the establishment of company stores, the release of supply information. Sina, NetEase, Sohu Advertising, the establishment of a blog, and friends to interact. Register Sina Weibo and update the company's latest developments in real time. Set up QQ Group, maintain feelings with potential customers.

3. Network Promotion team training and implementation

After the establishment of the Network Marketing strategy plan, is the implementation of the program. However, at present, many moving companies do not have a professional network promotion team, can not accurately implement the program, is dead. Moving companies to build their own promotional team is necessary, especially for webmasters training. Now many companies, not limited to the moving industry, their webmaster site maintenance do not understand, there is no basic SEO common sense, the site is not updated for a long time, or will not update the site. Here to emphasize is that an not updated site is not viable. In addition to the site administrator to learn to update the article, but also should know some search engine principles, as well as website building knowledge, server common sense. Before training the extension staff, we should understand their specialty, carry out pertinence training and improve the working efficiency. Some employees, although in the past have not been engaged in network marketing related industries, but he loves to read love to write articles, and good writing, which is very suitable for web site editing or copywriting. Some employees have Photoshop Foundation, can be trained for art. Some employees love to bubble forum, can quickly in the forum focused on a high popularity, it is suitable for the forum to promote. At the same time, training, should also pay attention to, do not talk about theory, but to pay attention to some practical operations, such as how to choose a good promotion platform? How to publish information can be more easily searched engine included? and simple optimization techniques.

4. Network Marketing effect Tracking and analysis

The tracking and analysis of network marketing effect is the test of the implementation result of network marketing strategy. Only immersed in eating, and do not look up the road, and then a good marketing plan, will be in the implementation of the mess, and ultimately lead to the entire Network marketing plan failure, so that the company wasted human and material resources. The result analysis includes the company advertisement display quantity statistics, the flow statistics, the conversion rate, the turnover rate statistics and so on, simultaneously, needs in the effect tracking and the analysis, discovers has the promotion plan the flaw and the insufficiency, and proposes the improvement measure in time. Wise thousand worry, must have a loss, no one of the network marketing strategy can be once and for all, only in the continuous implementation of the summary, perfect, is the marketing program better implementation.

5. Offline promotion and customer relationship maintenance

To create a moving company brand, in addition to some of the online promotion, but also through the line of some operations to assist. Network Marketing focus on marketing, marketing methods are diverse, we are not doing academic research, not necessarily the Bureau is now in the network. In fact, offline some promotional activities, can be launched from the network, online implementation, and finally return to the network to share and sentiment. For example, combined with the characteristics of moving companies, we can organize a "moving service Etiquette Contest", "Cargo packaging and Handling contest", "Transport car competition" and other activities. In the event before the launch, in the company's official website and the major forums will be posted to the news, must be marked activity time, place, and invited netizens to come to participate. In order to attract the audience, you can set up a lottery link in the event, or invite three-tier stars to help. Anyone who participates in the event can give a complimentary sun hat or a T-shirt, which must be printed on the logo and website of the moving company. Activities, you can through micro-blog, real-time coverage of the activity process. At the end of the evening, you can exchange the sentiment of this activity with netizens in the forum. Through activities, one, play the role of publicity for the company, and secondly, enhance the interaction with many potential customers, cultivate the feelings of customers. In addition, the moving company's offline promotion also includes door-to-door service, to the customer with the company name and the website of the business card, as well as in the Transport car box, employee clothing printed on the company logo and Web site.

The above is seobore about how moving companies through Network marketing to build their own brand of some ideas, welcome peer exchange.

Article Author: seobore

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