How to optimize a small and medium-sized electric business website platform?

Abstract: Today, the electric business site surging, but also accompanied by many small electric business website closed, I believe that the last year to pay attention to the electronic business site friends are fresh memories, the author is just an optimization staff, the operation of the electricity business site is also a smattering, from the angle of SEO traffic

Now the electric business website is surging, but along with a lot of small electric business website closed, I believe that last year's concern about the electrical business site friends are still fresh, I am just an optimization staff, the operation of the electricity business is also a little, from the point of view of SEO traffic, how do we optimize a small and medium-sized electric business site platform? Today, I have a simple case to talk about some of my own views. And the enterprise station is different is the electric business kind of website optimization needs the professional team, not one or two people several key words can be done. The following figure:

Figure I: Website basic information

This is a food store, the main is halal food, of course, there are other types of products. The style of the whole market belongs to halal culture, there is no market optimization experience, the mall to play a brand must have its own characteristics. Do SEO projects also need a team to plan optimization and SEO flow target, specifically, the first is the need to build keyword thesaurus, mining more long tail words, and assign tasks to everyone in the hands of the team. The second is to pay attention to some of the details of the station, such as: site structure, level two directory and the use of level two domain names. The third is the website content planning. The four is the user experience and conversion rate of the mall, of course, the idea is the work of the mall operation. Here are some suggestions for the mall optimization:

Suggestion One: Mall homepage keyword does not need to be set

As shown in Figure II: Home page keyword settings

As shown above, this mall's homepage set a number of keywords, and most of these keywords do not have Baidu index. In Doing Business station optimization, we usually used to set keyword, but for the mall class site should we set the keyword on the home page? On this issue many SEO practitioners have different views, the individual thought that the mall class site or do not set the key words for a good, for a large mall, The content of the site is more extensive, such as the halal food on the website, in addition to halal food, as well as Muslim supplies, even instant noodles, the other several major mall-type platform, in fact, are similar to the situation, keyword has played to the meaning of the site positioning. Because the Mall class platform's topic scope is too wide, if set keyword to a certain extent will cause the website topic is unknown, second is today's Baidu to keyword already did not value, the most important information or the title of the website.

Recommendation two: the page should be as thin as possible to clear redundant code

Mall Class Site page is relatively large, natural page load up time is also relatively long, so in the page code to minimize redundancy. Mall class Open Source program has a lot of, such as: Ecshop, Ecmall, ZEN cart, etc., but these open source program also has many shortcomings, such as the page will produce a lot of redundant code, such as the security of Open source program, if it is possible to develop a set of procedures, This may be better from feature to page design. The author looked at this halal food Mall website, the homepage of the code redundancy is more serious, should be merged with the CSS style is not merged, concise, standardized page code conducive to Baidu spider crawling, this is not to be doubted.

Recommendation Three: Product description information to be illustrated

The author carefully looked at this mall site, its product page description of the information used a lot of pictures, it is true that the picture is better than the text, because more netizens like to look directly at the picture, rather than a large paragraph of text. But if the same page is the picture is bound to be harmful to Baidu spiders crawling and included, the current search engine or more like text. However, the user experience can not be taken into account, the two trade-offs, is the product description information to be illustrated. If a mall do like Taobao, Beijing East, then naturally do not need to consider the level of SEO. But in the early stage of development we still need to get more traffic through the means of SEO.

In addition to using pictures and text to describe product information, we can also use video files, such as Taobao have a lot of product demo video, with video than pictures and text are vivid image, there are real people to do the demo can let users understand the use of products faster attention, and instructors can also take the product to promote. It's the same with both worlds. Overall, a shopping mall class site to do is traffic, the latter to do is the user experience and services, Jingdong Mall has its own logistics, Taobao is the largest consumer platform. How does a small shopping mall survive? I want to end up with the user experience and service, so much for chatting!