How to optimize an enterprise network

Source: Internet
Author: User

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Today, the continuous development of the network, many enterprises have also built their own web site, and now the site is not the same as before, just a simple façade, above the pendulum point of their products to others know that there is indeed such a company exists, and now the enterprise is built to promote their products online, Let the customer search the relevant products directly to the corporate web site, to achieve the effect of publicity and transactions, and we know that the company's website news information These have limitations, no news information can be released, the product is more, but each push to the site is not easy to see the effect, then how to do a good job in the Enterprise network optimization, The following introduce my little experience, convenient communication, the wrong place also please advise.

One, station optimization

1, title, keywords, description practice description

First of all, the establishment of the station must choose the key words of the enterprise, Go to index.baidu.com to check the keyword index, see which search hot, how difficult to do the home page, how many large sites in the home page, if it is a big site on the home page then find another bar, can not compete with the major stations, do not waste time, but also with the relevant staff to say that understand this, or they say you do not have the strength. After the key words (generally three), the site title must contain these three keywords, description should be a short read a word, and this paragraph to appear these three keywords, and each appeared two times. Take www.***.com explain, it's description is such "AU League animation technology specializing in the production and sale of various fishing machines, forest ball and other large game machines, Gold League animation Technology is a research and development, production and sales of large-scale game manufacturers, after years of efforts, In many game machine manufacturers stand out, products and services to win customers good reputation and trust. We offer you the most favorable fishing machines, forest ball and other game machine prices, welcome customers to buy "this paragraph contains the" Fishing Machine "" Forest Dance "" Game manufacturers, "the three keywords, and each appeared two times, right, there is a point, not more than 240 characters. Enterprise network is only the main page, news page, and product page is more important, so as long as the title of these pages, keywords, description are not the same on the line, Baidu included a little more. In addition, the first page of the keyword reasonable appearance, do not accumulate, the general bottom of the link with the URL and bold or discoloration, each keyword in the home page byte total is greater than 2%, less than 8%, so that the search engine to know what you this page mainly about what content.

2, Classification page optimization

Classification page optimization in the Enterprise network is the most important product page, in the design of the product page must take the following information: Product name, title,keywords,description, product pictures of Alt (picture does not show when used), Product picture description (and alt a different word), Commodity number, specification, brand, quantity, browse times, price, related articles, description, product reviews, product information more complete, then the higher the quality, the more like the search engine. Others will ask, so how to update the product page? Actually ask you to do the product comment this item can make a little smart, help on this update busy, is to comment on the product, but to stand on the customer's point of view to comment oh, hehe! There is also a problem, each enterprise's products will be called a name but the product is not the same situation , then how to make each page title is different, then you have to do something, such as the product color Ah, model Ah, anyway let their title is different on the line. There are several points to note in the inner page:

(1) The first time the title appears with < H1 ></h1 > and Bold

(2) The first time the keyword appears bold or discoloration

(3) content (including news page) every occurrence of a page keyword (the first appearance, the second is not necessary, superfluous) to the link to the keyword page to go.

(4) Each page completes the path link, lets each page return to the homepage and so on.

Inside page category page almost so, other details can be explored.

3. Other necessary work

(1) Do a good job after the website to the major search engines to submit your Web site

(2) Do 403.404.405 page

(3) Do a good job of robots.txt file, put root directory

(4) Do a good sitemap, mainly to Google to see, the simplest form of text documents, Sitemap.txt inside your station all the links, robots.txt there to a guide to sitemap on the OK

After doing this, the station is basically finished, and other details are not here.

Two. Outside station optimization

Outside the station optimization I suggest that just when the site is published, a few outside the station hair chain on the line, not more hair, two weeks or so, Baidu included normal only more hair points, or Baidu triage you almost one months before release, this half a month of time you put the inner chain do well, content original, rich.

After half a month, outside the station optimization:

1. First find two to three links every day, of course, your new station, can only find a similar site, the weight of the general to buy.

2. Go to the forum to follow, the signature also with links. Or sometimes the content of the reply to take a corresponding.

3. Build some blogs, cultivate good blog friends, send more articles to make friends more and more, more and more see or reprint.

4. Go to the high weight of the site to send some high-quality soft text, quickly reproduced, and soon increased outside the chain.

5. In addition to the daily content of the website update (original), go to the Baidu Bar, Ah, Baidu Encyclopedia Ah, and other places to send your ads, with links, it is important to go to some of the fire posts on the post, the spider, very effective.

Remember, the chain can take the key words do not let go ah, hehe!

The above is a little of my experience, I hope to communicate with you, said the wrong please advise.

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