How to optimize social network marketing?

Brand operators use social media to operate marketing activities and evaluate whether they are successful at the end of their activities, but if the optimization strategy can happen immediately? Here are five steps to achieve immediate optimization goals for social activities:

1. Determining the link between activities that need to be optimized

Social Network Marketing optimization is to promote users to content, link, evoked action (call to actions) and other joint reactions, so the first step is to identify the marketing activities in which the link needs to be optimized; In short, you have to find the elements of change that can influence the outcome of the final marketing. Elements that can be optimized include the message or background design conveyed by the entry page (landing page), the action words, the selected target group, and the selected social network.

2. Ability to measure instantly

You have no control over what you want to measure, but you can distinguish between valid and ineffective metrics, so you must first establish an appropriate immediate activity measurement framework. The event will produce a number of digital performance, from which to select useful reference figures, whether it is to increase sales, or feedback, such as whether the number of fans to grow up? How many fans click on social Networking marketing content? How many fans are forwarding the relevant social networking messages?

3. Set Benchmark

Before performing new social networking activities, it's important to set benchmarks on existing positions, and if your goal is to increase sales, grasp the current sales from the site and the flow of social network channels, if your goal is to get users to download your vision white paper, Then you need to know the download amount of the White paper before the start of the activity.

4. Watch and react to the performance of the activity immediately

Once the activity begins to go online, immediate attention is needed to immediately respond; if the activity goes smoothly, it can proceed according to the original plan, conversely, if the activity is ineffective, need to quickly realize and adjust the strategy, can try to announce at different time, adjust the message content, add new vision, etc.

Different social networks offer different links to track traffic from different social networks, and if the traffic from Twitter is fairly stable, it means that the social media strategy can continue, trying to advertise different new information on Facebook and LinkedIn. Then look at the conversion rate, if you find that the flow of imports from Facebook, but the conversion rate is very low, said that the need to redesign the Facebook page, to inspire users to buy the desire and impulse, you can test users for different access to the page and message response, can design a variety of different styles of vision Find the best response.

5. Watch the whole event to view the results

Many people will be based on the number of praise, or the number of tweets as a basic indicator of activity, the actual assessment of a whole community activities must see more, such as from the beginning of the activity of the conversion rate, users to share activities in the social media output of the volume of sound, are available for reference indicators.

If we can achieve immediate optimization, we can not only make the results of a single activity better, but also produce more reference data in the long run. The next event has not yet begun before the adjustment is ready.