How to optimize the mobile website

Network marketing personnel will not deny that mobile internet marketing is a big trend, but how to do I am afraid to do nothing. From the PC end of the network marketing experience and common sense, the first thing is to do a good job of mobile phone web site optimization. According to the niche observation and many Internet data analysis, the majority of the current domestic and do not do a good job in the optimization of mobile website, and some only by PC-side site copy into a simple mobile version of the WAP site, basically did not do optimization.

According to China's three largest operators, the number of mobile phone users has reached 1 billion, more than 2/5 of mobile users every month from the mobile terminal access to the Web page. Eye research from company Data trees found that only 14.32% of Alexa ranked 10,000 of sites had mobile versions in January 2011. Today's mobile-phone web sites will certainly improve, but for these mobile version of the site, the niche view a large number of mobile web sites, rarely do optimization work.

So, here, the niche wants to correct the mobile Web site optimization is not a PC site simple copy come over mobile version. In China, the optimization of mobile website is mainly aimed at Baidu this search engine, do not say what to user experience, it is probably self-deception from people's marketing perspective. In addition to a small number of major stations and authoritative station, most of the small and medium-sized sites are relying on search engines, especially rely on Baidu and survive. Mobile phone users in the group, Baidu still occupies the leading position of the search is unshakable, so, mobile site optimization is still facing Baidu, the largest Chinese search engine to carry out. Of course not that the user experience is not important, is to search engine optimization under the premise of taking care of the user experience as much as possible.

1, positioning and page design. Whether the PC or mobile end, the site should consider the positioning of consumer groups. Although the number of smart phone users is very popular, but to understand that most of China's mobile phone users are using the 2G network, has been shouting 3G, 4G mobile phone users only about 15%. Therefore, in the design of the page, to take into account the user to open the page when the length of some flashy flash, JS and other suggestions or not for good. This is not only the user experience of the problem, but also to minimize the Baidu Index crawl work, so that Baidu spiders as much as crawling and included pages.

2, the website as concise as possible.

① Mobile web site than PC-side web page download speed is much slower, so try to keep the number of pages and page size to the minimum.

② In addition, because it is a mobile phone users, users browsing the web time is fragmented, it is not possible to patiently click a lot of pages. So be as concise as possible with mobile web design.

③ purchase process or shopping guide pages as streamlined and streamlined as possible, from consumer access to the site to purchase as far as possible to provide the simplest steps, directly discard those redundant content, for consumers to present what they want. If a purchase process needs to register seven or eight items, and then fill in seven or eight items at the time of purchase, I'm afraid there will be no repeat guests.

3, domain name and the set of robots.

① domain name as short and easy to remember, most mobile version of the site's domain name is the PC side of the site's two domain name, of course, this is also very good, and the traditional Web site to maintain consistent, but also to pay attention to user trust. But if it is a dedicated mobile site, it is best to have a short and easy to remember domain name.

②robots set on the best not to any restrictions, so that all search engines crawl. Another niche here to correct a lot of webmaster take for granted, Baidu official statement Baidu Spider Reptile is baiduspider (WWW and wap consistent), individual webmaster often mistakenly think Baidu Mobile crawler's UA is baiduspider-mobile, actually not this.

4, avoid the use of window, Flash, Java and other acts. In the same way, Flash and play Windows will occupy a large part of the flow of mobile phone users, will undoubtedly waste time and traffic, for search engines, basic understanding. At the technical level, Apple products do not support flash features, a large number of smartphone users can not use this feature, but also many smartphones do not support Java, so this is only two ways is not flattering.

5, page details optimization.

① Exclusive Mobile Website header tag. The homepage of the mobile website or the homepage of the Channel Home page code of keywords, description the best plus and the PC side has a difference of meta tags and keywords, in each page keyword and description like do the traditional PC site, do a targeted job. The presentation of search results (abstract) and the optimization work greatly help.

② reduce the chain of death. If there is no content, it is best to specify the status code, such as 404, 403, etc. if the content dead chain want to redirect to the home page, preferably through 302 jump, do not use JavaScript jump.

6, the use of standardized protocols, do a good job of browser-compatible debugging. Generally speaking, the mobile phone station has XHTML, HTML5, WML three kinds of protocols, it is best to use standardized, standardized protocol format to avoid causing unnecessary trouble. Of course, can also do multiple versions of the site, the site for different layout of the automatic adaptation.

7, URL link normalization.

① for a number of sections of the two domain name or directory, the use of standard, simple URL, as far as possible to remove the content of the page is not related to parameters, such as to distinguish between the phone model, the user to distinguish between access, convenient statistics and other parameters. such as mobile version of the "Baidu Know" http://wapiknow.baidu.com/

② page URL link jump Best is the normal format of the target URL, do not jump in the middle.

8, do a good job of mobile version and PC version of the site conversion.

① ensure that the mobile Web site or PC site on each page of the corresponding navigation or hint links, so that users can be in the mobile version and PC version of the switch, but also easy to include a better search engine.

② Baidu Official has stated that for mobile sites, when Baiduspider UA or other sources can not determine UA access, it is recommended that by default directly return HTML5 or XHTML type of mobile pages, do not redirect to the PC page.

9, mobile Web site adaptation statement. The appropriate DOCTYPE statement on the mobile page helps the search engine identify whether the page is suitable for mobile browsing. <! The doctype> declaration is in the front of the document, before the <html> label. For example:

The following DOCTYPE can be used in the XHTML Protocol's mobile page:

<! DOCTYPE HTML PUBLIC "-//wapforum//dtd XHTML Mobile 1.0//en" "Http://www.wapforum.org/DTD/xhtml-mobile10.dtd" >

The WML Protocol's mobile page can be used as follows DOCTYPE:

<! DOCTYPE WML public "-//wapforum//dtd WML 1.1//en" "Http://www.wapforum.org/DTD/wml_1.1.xml" >

The DOCTYPE of the HTML5 protocol is: <! DOCTYPE html>

10, other optimization matters. Other key points of optimization are the same as traditional PC-side web site optimization. If the site structure to use a reasonable tree structure, preferably with a tree-shaped and flat combination; clear breadcrumbs to facilitate crawling crawl and user experience; title writing to try to contain keywords, home page, channel pages, content page writing to be focused.

11, mobile Web site revision or change to do a 301 redirect. Baidu Official for mobile Web site revision or change the domain name pointed out that the new and old content mapping to try to be as simple as possible, if you can do the path unchanged, the negative impact will be smaller, and the impact time will be shorter.

Baidu Webmaster Platform has also published a mobile phone station optimization guide, the majority of webmaster and marketers should read carefully. So the traditional PC website Mobile search optimization can be used Baidu Webmaster platform to do mobile phone station.

Source: North Drift scholar submission, the original link.