How to play the interactive marketing function of blog

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In recent days (note: The actual completion date of this article is February 22, 2006), the Internet insiders are passing a message to each other: Google opened the Chinese blog, called Google Blackboard. I personally think that domestic enterprises should be touched, especially the internet companies, Google move is a signal.

2005, personal blog Red and the entire network, and even when we talk in addition to ask each other's QQ number, but also to inquire each other's blog URL. Blog is a way of the people to participate in the behavior, it no longer excludes the non-professionals outside the Internet, so the personality of Internet users can be publicized. Through personal blog, we can really understand their emotions, their talents and hobbies and so on.

In this case, the humanization of the real side of the enterprise why can not be their own customers understand it? So Robin to simply talk about how the enterprise to play the function of blog marketing.

The main role of blog marketing is as follows:

1: Enrich the Enterprise site information content

General Enterprise Site planning is nothing more than the setting of such columns, such as company profile, product/service introduction, contact us, such information is very fixed, the general release after no changes, so let visitors feel a bit cold information. When the blog operation, the enterprise's network information will not be the right to operate will not be concentrated in the hands of a network administrator, all members of the company through this blog to publish their work experience and feelings.

2: Build trust between Enterprise and customer

Customers will inevitably complain about the business, sometimes it is due to some operational objective reasons, then the enterprise management or employees can be published on the blog pictures and text information to record their own customer service operation of the real process, to give customers an important message: our business to the quality of service has never dared to neglect, The client is our God. In the Enterprise blog, management can release some of the company's future development planning strategy deployment, employees can also record their own corporate culture experience and feelings, so that these positive factors to infect customers, access to customer trust.

3: Provide valuable text links

Of course, this point is for SEO professionals. Because of the wide range of blog interaction, the company all employees and managers can participate in, so the blog information originality and freshness is very strong, and this just caters to the taste of the search engine. Based on this, SEO executives can make good use of the blog platform to assist Enterprise Site Deployment keyword strategy.

How to effectively carry out blog marketing? Robin gives the following advice:

First of all, enterprises to carry out blog marketing should be under the guidance of SEO professionals. It is worth noting that the SEO professionals should have a network image PR ability-that is, a piece of information published on the Internet will affect visitors, the impact must be positive.

Second, understand the role assignment in this blog interactive marketing. SEO executive do not completely pursue search engine optimization effect and ignore the enterprise internal interaction, but encourage employees to write blog, but also pay close attention to the customer's comments and give timely reply, let the blog humanized some, and then on the basis of the implementation of the SEO strategy.

Do not go rampant in the network to establish a blog, which will let the company staff to write blog as a burden, which is a departure from the original intention of blogging voluntary.

Finally, SEO staff in the blog to deploy keyword strategy, that is, to the site to assign valuable links, to try to consider the audience's reading experience. A fixed keyword to give the number of links should not be too frequent, but also should be based on the length of the article to allocate reasonably.

Additional note: On the network spread the establishment of Seo-spam blog phenomenon

I found that the network is flooded with a lot of seo-spam nature of the blog, these blogs once the so-called SEO set up, leaving a bunch of purpose keywords and links, since then no more questions, it is not readable at all, this line greatly reduces the search engine feedback to the user information accuracy. Search engine does have a good evaluation of the blog, some people are not justified to take advantage of this, creating a large number of very readable Seo-spam blog, I believe that the search engine will have a corresponding preventive mechanism. It's worth noting that this behavior may improve the coverage of some company's search engines, but it is also the day when the search engine coverage improves.