How to promote a website

Source: Internet
Author: User
Keywords Search engine yourself how to promote the site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

personal website-a noun that is no longer familiar. Now has the personal website Netizen in China not millions, to the general website Stationmaster, own website is more people know, is more people appreciates, is all stationmaster's expectation. So how to carry out the website promotion, use what method lets own website name to be more people to know, is stationmaster the matter which concerns. This article will tell you how to promote your personal website.





1. Login to all kinds of search engine


This is a very popular way to promote. There are more than thousands of search engines on the web, even if the English search engine is not counted, only the Chinese version of the search engine is not hundreds, for this we need to use the "Addweb" or "Deng Lurkey" software specifically to register the site to a variety of search engine landing outside (in fact, I do not agree with the use of this software, Because this type of landing will not be more than your own manual to go to the landing more successful, but also need to manually go to landing several well-known search engines, such as Yahoo! Chinese, Sohu, Sina, NetEase, TOM, 263, Goyoyo and so on must be landed. Of course, due to limited time, only need to manually landing these several well-known search engines can be, and other more or use specialized software to do it, not to mention that many search engines will use the program to crawl peer database, such as you in a well-known search engine landing successfully on their own website, after a long time, You will be glad to be in another search engine, also find your own site (and you have never landed on this search engine), so catch the traffic high, well-known search engine successful landing is the key. It is worth mentioning that now many search engines have begun to pay for the landing, that is, if you do not pay the service provider, then do not want to log their site into the database. Fortunately, at present, it is only for business-type commercial web site charges, personal sites can still be free landing. I hope that in the future, the personal website will also take the way of charging.





at the same time, in order to match a variety of search engines to better find your site, I suggest you should also do the following work on their own website:





1) page title <TITLE>


Title is the text that appears in the top left corner of the title bar above the browser when browsing the Web page, which is the first information that a site is seen by a visitor. At the same time, many search engines on the Internet automatically when the site search recorded on the page includes the title and keywords. Therefore, the title of the page for the promotion of the site and to increase the interest of visitors to browse the site is a great help. The way to use page headers in a Web page is as follows:


<html>


<head>


<title> Add the network station title here </title>


</head>


</html>





2) keyword <Keywords>


when your site is automatically recorded by a search engine, the 50 to 100 keywords you provide for your site are important. Because your site will be indexed by these keywords, so that when the visitor searches the search engine, use these keywords to find your site, so try to use all the relevant keywords to describe the site. Keywords are used as follows:


<html>


<head>


<meta neme= "Keywords" content= "Add the keyword here" >


</head>


</html>





3 Website Description


Web Site description appears in search engine results. The description of the site is good or bad to a large extent determines whether the visitor will be through search engine results to visit your site. Therefore, the site description should cover the scope defined by the keywords, and focus on highlighting the site's focus, highlighting the appeal of the statement to the visitor. Should be extracted 20 of the most important keywords, according to the actual work of the user's most concerned about the information and the site to focus on the information provided, carefully write a paragraph including the space in no more than 250 words of descriptive text. The use of the site description is as follows:


<html>


<head>


<meta neme= "Des cription" content= "here Add Network station description" >


</head>


</html>





518 to promote the Supreme Network webmaster 518BB in the establishment of the first day of the site, the site will be landing to a variety of search engines: such as Yahoo, Sina, Goyoyo and so on, and in its homepage of the HTML title bar, the keyword filled out a lot of descriptive text, and, it is important You have to set the site title keywords and keywords must avoid your competitors do not have the same keywords in the search engines to buy rankings, otherwise you optimize the good is no use, search engine only to recognize money. See whether the competitor bought the same keyword, you can see the search engine keyword bidding, this aspect of 518 promotion of the extreme network to do better, only the choice of no bid ranking keyword as the main, the effect is more ideal, the specific configuration is also very skillful, this point you can view his site code.








2. Exchange links


Obviously, it's also a routine way to promote, the personal website does not like the commercial website to have the huge cash to be able to "burn" (digression: Now the commercial website also has the reason many), but may unite, with the brothers website carries on the Friendship link exchange work, these links may be the text form, may be the 88x 31 Small icon in the form of logo, can also be 468x60 large advertising banner form, of course, can also be illustrated or a variety of irregular forms. As long as the exchange between the two sides to achieve a tacit understanding, a site in B site to do a friendship link, b site should also be in a site to do the corresponding time, the form of friendship links to return, this is the purpose of this way of promotion. and the promotion effect of friendship link depends on three: the first is to be broad, large-scale and other sites to exchange links can make their own site exposure increased; the second is to quality, and flow of high, well-known sites for Exchange; The third is to put their own site links on the other side of the prominent position, this is to see you and the other owners of the relationship between the decision , such as a Web site on the home page is hung with the text links of other sites, and the only one is the icon link, nature will be more eye-catching.  And what is the so-called home page links, partner links, strategic alliance links and so is nothing but webmaster and webmaster relationship between the depth of the direct embodiment of it.





In fact, a lot of new sites have just come out, will be in the initial mass use of the site Exchange links to promote the way, but in my impression of using this kind of promotion, the most successful case, when a "network of new era." At that time its webmaster Chen to all kinds of personal stations, commercial stations have sent a sincere exchange of links to the letter, so that everyone has to establish links for their site. The home page of the new era of the network is naturally also hung full of colorful logo and text links, but the result is that the Web site browsing speed has declined, but the popularity index is rising steadily.





3. Participate in various rankings and selection activities


Many large web sites have opened a variety of personal site rankings and selection activities, such as a variety of traffic statistics system is a free publicity channels, and specialized evaluation site is the obligation for its website propaganda good place. Of course, all kinds of commercial websites or professional stations do not regularly hold a variety of Web site competitions, top 10, such as activities, not only to improve the volume of visits, but also a good opportunity for webmasters to become famous, a lot of participation in this kind of competition, your site will be more people know. But please keep in mind, to Ningquewulan, some of the rankings, the selection of the site itself is not even 100 people per day, then you spend your valuable time to participate in such organizations why?





uses this kind of promotion way typical personal website is: stationmaster net ().


Small fish ping pong world is now the famous Table tennis website. At the beginning of its construction station, has participated in various selection and ranking activities, and benefited greatly.





4. Email Promotion


This is the least expensive and time to promote the way, you can use the traditional group email, you can also on your own website, open a subscription to Electronic magazine (mailing list) function (so that both enrich the content of your site, but also allows you to quickly accumulate fixed email sales target), But remember this promotion method, can only be used to your familiar friends, if you casually to yourself do not know and did not subscribe to your electronic magazine users to send email to promote their home page, is a kind of send junk letter behavior. The consequences, not only make you a big drop in word of mouth, and will be listed as a blacklist lifelong not to visit, and even may be the mail bomb retaliation. Send email to promote the success of the key is that you send invitations to other people to visit their own advertising letter, write to be sincere, and the best your website to provide the information content is just received this letter is required by netizens. The more important point is that this kind of email promotion can be used once, not much (for sending an electronic magazine is unrestricted).





5. In a variety of guest books, forums, chat rooms, newsgroups published information attention


for personal website promotion way always want to hold a kind of do not spend money or spend less, but can do a child's attitude, this in each guest book, forum or other interactive place advertisement information dissemination way is free. The specific way must be clear to everyone, but need to remember two points: one is to find a popular, high quality forum or guest book release information; Secondly, we should pay attention not to let oneself is to advertise this purpose is too obvious, because this will not only arouse the BBS Netizen's aversion, may also be the moderator delete posts or even the account number. You can easily promote, for example, to explore a problem at the same time, to leave your website address, or simply put the ad in your forum signature. Remember to not always write "Welcome to my Homepage" and so on, should be more with the user in good faith exchanges, in the appropriate place to mention their website address and content on it. And when you really do it, you will find that not only more and more people are willing to visit your website, but also to know a lot of friends, why not?





uses this kind of promotion way typical personal website is: stationmaster net ().


This kind of promotion way of site countless, here will be a friend of the author's personal site list. I look at the Chinese web is now more than 10,000 visitors/days of the outstanding emotional literature of personal sites, the original in the promotion, has been in a variety of well-known it sites, imperceptible to do some soft advertising, the fact that the effect of extraordinary.





6. Website to engage in online activities to promote


can do their own activities, can also work with other sites to carry out activities, for example, you are a design site, so you can launch a "So-and-so website logo competition" Activities, so that not only increased the site's interactivity and intimacy, so that their site can quickly increase the number of registered members in a short period of time, Visit the volume and increase the visibility of the site. But remember that if this activity is large-scale, or under the network to carry out, then you have to pay a certain material price, and if you are in collaboration with people or on the Internet, then the personal site can be acceptable.





uses this kind of promotion way the typical personal website is: it writing community http://www.donews.com=.


This personal website was launched at the beginning of the millennium and is now one of the most cohesive and influential it sites. The reason is because the site construction team often engage in a variety of online activities, such as GESANCHAIWU, Web sites, papers, essay and so on.





8. How strong, Friend
.
It is more important than this to
any promotion way. Make some friends, all kinds of friends to know (but not let you promiscuous friends), for example, you and a business station network management is good, that can fully use his relationship to help you in the scope of their permission to promote, if you know a writer, Then maybe he will take the initiative to help you write an article to promote your site.





uses this kind of promotion way typical personal website is: Huajun Software Park


Huajun now has become an idol of many personal websites, but his success now has its own reputation and popularity. Because from his internet that year began to continue to build a variety of online friends, coupled with its personal friendly, website production is indeed excellent, over time there are a large number of friends willing to help his software download station for promotion.


as a webmaster, if you can understand the above promotion of the road, will bring visibility to the site at the same time, improve the number of visits, of course, there is the possibility of becoming a brand personal site. But I believe anyone can understand that only in enriching their website content and enhance the site characteristics of the premise, your personal station can be prosperous, rending. Do not push the cart to the horse.





9. Using software to promote


use software promotion is the most convenient way to promote, can save a lot of time and energy, for the promotion of the initial site is a good way.


Common promotional software: forum mass software, QQ mass software, mass mailing software, message this mass software, search engine login software, through a large number of posts, will soon be able to let your website information by the Internet users to see and be the search engine attention. For such software, personal experience is that such software updates quickly, when a software is more people use, it means that he will quit the stage, because, a large number of use of these software will make the forum, message site webmaster to increase the posting restrictions to resist such software. Of course, there is a mountain high, this depends on the software upgrade speed.

Editorial recommendation: Recommended learning website to promote professional Web site selection www.xuanxue.com, content is very good, Learning Network marketing, website promotion students must not miss.

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