How to reduce risk in transition

From 2011 onwards, by the fierce impact of network power companies, a large number of processing plant upstream customers to reduce the downstream costs, their own operational difficulties, and other problems, on behalf of processing factories urgently need to transform into e-commerce, but the transformation is difficult, many enterprises in the transformation of the direct fall, how to reduce risk, Yuan Chong to the generation of processing plant transformation proposal is: live first, then development.

Many enterprises know to carry on the online business, the development speed is also very quick, participates in the training, recruit, LDTX team, open shop and so on, think the line business is very good operation, can quickly make money, put all the energy into the line, the original processing business stop or do not pay attention to, so the line has not been done, offline business, the result is directly hung off. Therefore, first let oneself live first, then the transformation development, will present the processing business volume stability or expands, then gradually carries on the online business.

Because the processing plant on the cost, product quality, supply chain can be very good control, can be in lieu of processing at the same time, the establishment of their own brand positioning, and constantly improve their product system, and then choose the right channel, development line, such two steps to better development. or use their own sourcing advantages, through a variety of channels, a large number of goods, the establishment of brand. Only have the brand, can calculate the transformation success. Products are different, the way of choice is also different, can not blindly follow suit, if you want to carry out online business, the yuan create a few suggestions:

Self-built Mall

I do not recommend building a mall because the operating costs are too high and require team support. Since the construction of the mall requires technical team, operations team, customer service team, supply chain, and so on, the initial formation of the team is very difficult, let alone other aspects. Now many enterprises are facing the most important problem is difficult (especially in the two or three-line city), a friend six months to form a team of 10 people, this is very good. There is a friend on behalf of processing down jacket, to build the mall, but the recruitment has been issued for 2 months, not a candidate, find Yuan Chuang, to help recommend some people come over, I understand his situation, he does not understand, the upfront funds are not very sufficient, Yuan Chuang advised him, do not build their own, first to clear their own goals, wholesale or retail, Retail, you can recruit platform or on behalf of operating cooperation, wholesale words can be admitted to Alibaba and other platforms, he began to do from Alibaba, and now do a good job.

II. Platform cooperation

With the help of existing electric business platform, let them help sell, for example, stay in Jingdong, Amazon, shop 1th and other platforms, their own investment, do not need to build their own team, just to solve the problem of supply. The premise is that their products have a brand. Have a friend agent a brand Mahjong machine, just began to build a corporate website display products, by bidding and SEO to do, sales can also, but encountered bottlenecks, sales growth is very slow, the yuan created on the suggestion that he can stay in the days of the cat and Jing-dong, after the one-month communication with Beijing, successful occupancy, sales doubled one times, their team also 3 people. Therefore, if you have a brand, to find a platform for cooperation, with less effort. A friend would ask, is it feasible to look for an operating company? Next, Yuan Chuang said on behalf of the operating company.

Third, find a representative operation company

The premise of their own team difficulties, can be introduced by a friend on behalf of the Operation team, let them help the day cat Taobao and other shops to operate, in the sales do up, they have to learn more, slowly recruit, and finally gradually realize their own team to do.

Four, recruit cattle people

Find people who know the electricity quotient to share the shares. So the boss understand the product, but suffer from do not know how to sell the product, you need to match a person who understands marketing. It will be easier to get people who understand to recruit, LDTX team. But this kind of talented person mostly concentrates in the North wide area, two or three line city is difficult to recruit this kind of talented person, therefore must pay the high price or the cent shares only then, under the rewarded must have the brave husband. But most people do not want to go to a strange place the reason has two points, one is to the other party does not understand, the second is the small local resources lack, the exchange opportunity is little, is equivalent is the laurels, therefore, gives the salary treatment how can attract the ox person to be the key. If the real recruit not to the cattle, their own learning feasible?

V. Learn by yourself

If you want to find a relevant work to learn practice, Yuan Chong temporarily do not recommend. Reason is that each company's situation is different, the operation system is also different, especially the big company and small company's business strategy is a lot of difference, so will face feel learned a lot of things, but in their own enterprises, temporary use, but to the stability of the enterprise, or encourage to learn. It is very good to study the operation mode and process of the large company.

This is the Yuan Chuang to the transformation of the processing plant some of the recommendations, different products, methods slightly different, but also need to use flexibility, according to their actual situation to carry out. If there are other ways, hope and Yuan Chuang Exchange, common analysis on behalf of the processing plant how to transform, can more easily succeed.

Author information: Yuan Chuang, push a co-founder, network marketing lecturer. To see the author more articles please login Yuan Chuang's blog or Canadian dollar to create personal micro-signal: 2353344517.