How to reduce the cost of transnational office 35%?

Fill wishes before boarding the plane, the plane can achieve the desire to get a gift, such an airline, is not to make you feel good about him instantly burst out? Air France Christmas creative activities, by the customers alike, at The industry has also become a classic marketing case ... ... The planning team behind this event - well-known creative studio in Paris, Clearfield also attracted the attention of the industry.

Clearfield is a French-based brand promotion company that has been supporting China-France companies in entering each other's markets all year long and has been supported by strategy, image and branding to become the most trusted multinational working partner for customers such as Air France, Volvo Trucks and Mayday Orchestra . As a company that needs cross-border communication, Clearfield often encounters the real difficulties that ordinary companies will not encounter in the office - such as poor communication, time difference, expensive roaming charges and so on. Marketing director Fiona's secret is only one - with QQ multiplayer call instead of the traditional conferencing equipment. "We started with QQ QQ multi-person office calls," Fiona said.

Fiona believes that although QQ is not as popular in China as it does in other countries, QQ multi-person conference enables multi-party conferences to solve many problems in multinational offices, such as frequent strikes, time differences and roaming charges.

1, efficient meeting, strike does not hinder. Paris is a city with frequent strikes and often affects work because of traffic strikes, and Clearfield Creative Director Jo knows it all. In the implementation of Air France Christmas activities, just met a strike, was originally scheduled to discuss the program with domestic customers but because of the strike was delayed in the road. "Because of the time difference, there are very few common times for meetings on both sides, and once the meeting is rescheduled, the progress of the project will be affected." As the meeting is approaching, Jo then pulled his internal colleagues and clients on a taxi in a QQ discussion group , Program sent to the discussion group, with mobile QQ preview view. When the meeting directly initiated QQ multiplayer talk discussion, after 40 minutes of communication with the customer to reach a consensus, did not affect the progress. The final program to be modified on time submitted to the customer, the customer is very satisfied. "We talked to many people using QQ at the time, and we were on strike. It was very convenient for us to shake up the window to get in the car," Jo said.

2, save costs, roaming zero cost. Another important expense of cross-border communication is the high cost of international roaming. According to Clearfield statistics, the client department is responsible for docking with customers daily. Each person only needs to fight back to China's international long distance every month, so it costs 150 Euro. And China calls more amazingly. High telephone costs make Clearfield headache every time it communicates with its domestic customers and suppliers. Another change after using QQ multiplayer calls is the significantly lower cost of communication across international roaming.

3, intimate communication, the meeting more efficient. As Clearfield expands its business in China, more and more Chinese clients have established a partnership with Clearfield, but it is in a dilemma over telephone communication. According to Anne, Clearfield Account Manager, "We did not know who called when we called the customer's mobile phone and would not hesitate to call, and if the customer called us, we would need to dial the country code , More trouble. "After a period of break-in period, Clearfield and customers will use QQ multiplayer. One QQ multiplayer can display QQ nickname, customers also know who is calling, and more willing to answer; Second, QQ multiplayer calls need to be conducted in the discussion group, the conclusion of multiplayer can also be timely in the discussion group synchronization All members. This kind of thoughtful communication makes the conference more efficient.

It is understood that Clearfield to undertake 50% of the business are multinational corporations, multinational office needs even more significant. Integrated telephone charges, communication time, cycle time and other costs, into the QQ office, Clearfield transnational office cost effectively reduced by 35%. With the rapid growth of China's economy, many brands have expanded overseas. In recent years, the upsurge of China's acquisition in France has come even more rapidly. Under such background, efficient communication between Chinese and foreign enterprises has become even more important. Multinational corporations or multinational companies may need to communicate the needs of Clearfield, through QQ multi-person calls, not only make the communication barrier-free, but also allow the cost greatly reduced.