How to shield invalid keywords by bidding promotion

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For many companies that launch bids, the most serious problem of the cost of advertising is the problem of keywords, if you just pay attention to the key keyword ranking every day, look at the account of how much money each day, if so, then every day because the keyword problem will waste you at least 20% of the advertising costs, or even more, Perhaps you will argue that the keyword is my own hand-added, there can be no waste of problems, then, I tell you, even if you follow the keyword Recommendation tool filtered by a filter manual one add, will still match a lot of invalid keywords, unless your keyword matching mode set to exact match, and is entirely a keyword manually added, but in this case will miss a lot of high-quality keywords.

So why match so many invalid keywords? This and bid promotion Background keyword Matching mode is related to the current Baidu bid to promote the background of the keyword matching mode has 5 kinds, respectively, is accurate, accurate inclusion, synonymous with, the core contains, broad, generally we set keyword matching mode for accurate inclusion, No experience of the bidding Commissioner will be set as the core contains, Baidu customer service words will generally be set to a wide range, the purpose is to let your website get more traffic, regardless of whether it is useful. Precise inclusion refers to the inclusion of this keyword, which will match the search promotion.

Let's give an example:

Key words: Air compressor matching mode: accurate inclusion

Then it will match the "Air compressor use", "air compressor channeling oil", "Air compressor rental", "Air compressor accessories", "Air compressor principle," air compressor Maintenance "," Air compressor use "," Air compressor depreciation "," Air compressor recruitment "," Air compressor role "and so on invalid keywords, and we are selling air compressor, Obviously these keywords have nothing to do with buying. For air compressor manufacturers, air compressor This keyword is the core keywords, the competition is very fierce, the top five bids in more than 15 yuan, you can imagine how many advertising costs will be wasted every day.

Key words: Clothing merchants to join matching mode: accurate inclusion

Then it will match the "apparel merchants to join the handbook", "Apparel Investment Manual template", "Apparel investment letter", "clothing merchants to join the advertising language" and so on invalid keywords. Clothing investment competition is also very fierce, the price of the ad click is also very high, if you ignore the matching of the invalid keyword, then you will waste a lot of advertising costs.

At present, many traditional enterprises have this problem, one of the more important reason is that these invalid keywords are not easy to find, so today on how to find invalid keywords.

1. Through the customer service system real-time view

Through the login Baidu Business Bridge, 53KF or business real-time tracking to view the site customers, the Competition commissioner should be regularly logged in to the website customer service system, so that visitors to the site real-time tracking, to see what the visitors are searched through what words come in, once found invalid keyword, can be real-time shielding.

In addition to real-time observation of customer service chat records, the key to bring visitors have a better grasp, such as which keywords bring a high turnover of visitors, which keywords bring fewer visitors, which keywords bring visitors do not deal and so on. For the low rate of the key words we can lower the bid, the high turnover of the key words to improve the bid, no Deal keyword can be filtered out.

2. View search terms through the website statistics System

The use of Baidu statistics, 51 or CNZZ statistics site data, every day to visit the site search to promote the search term, to find out whether there are invalid keywords, found the invalid keyword in time to promote the promotion of the background screen.

There are some skills in shielding invalid keywords, such as the "air compressor uses", as mentioned in yesterday's bidding daily lesson. Air Compressor Channeling oil "," Air compressor rental "," Air compressor accessories "," Air compressor principle "," Air compressor maintenance "," Compressor depreciation "," Air compressor recruitment "," Air compressor role "Invalid keywords, We can choose "negative keyword" mode to deny when we bid to promote the background screen. Relative to the "exact negative keyword", "negative keyword" mode means that as long as the complete inclusion of negative keywords, your promotional results will not show, that is, we only need to add "use", "channeling oil", "Rent", "Accessories", "Principle", "Maintenance", "Depreciation", "recruitment", "" role "and other negative words can be, so even if users search for" air compressor use "," air compressor channeling oil "," Air compressor rental "," Air compressor accessories "," Air compressor principle "and other keywords, will not show our search results.

Invalid keyword waste Enterprise about 20% of the advertising fee, suggest that we focus on the keyword rankings, more to see search promotion of search Word data, to see what the visitors are searching for what words into the site.

(Author: Vuronge reprint please note that turn from: www.wulongjie.com, thank you!)