How to succeed in soft writing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Inadvertently, you will be affected by advertising, but this kind of advertising is not hard to let people tangle, but "with the wind into the night, the smooth things silently" like implanted in your heart. The CCTV Spring Festival Gala has not yet won recognition, but it has become commonplace in film and television dramas, and the more films that are favored by the film, the more ads will be implanted. In fact, before the film and television advertising implantation, soft text marketing has been used in advertising, and previously found in the newspaper part of the news is soft. Not only the newspapers, many television media and even CCTV news are not integrated into the ads (Apple iphone before the IPO, CCTV News 30 points have been reported). Only this kind of soft wen before the Internet, the advent of the Internet era, but also the soft Wen marketing.

The advantage of the soft article is that the embellish is silent, because the soft text is more to convey the valuable information, rather than the naked advertisement. At the very least, when the user sees the soft text at the first glance, it is not the advertisement but the news information or the product and service knowledge. In the basic application industry, soft application is better when the number of Chinese million and 263 network communication, its transmission of information at the same time the soft value to play to the extreme. And because most of it is in the form of news, the media is happy to reprint, users are willing to accept. Small and medium-sized enterprises need more soft, but a lot of enterprises did not realize the importance of soft text and cost-effective, some enterprises even if the application of soft, because the quality of the article is passable, also do not have any marketing effect. How can the soft paper be the carrot and stick, convert the marketing effect to maximize? We try to analyze each of the following three aspects:

One, to meet the hot spots, a good topic easier to get attention

Do not talk about soft content, good topic has made soft wen marketing half successful. For a while, there are always hot news events, and hot news is often a place where many eyes are concerned. We search 58 with the city, Yang Power endorsement did not let 58 with the city successfully through net, many people successfully grasp the news hotspot successful implementation of soft writing. Professional website Construction company Pilot Technology Partner Shijiazhuang SEO company binary network, but also to meet the event written "Beauty mold female, 58 with the city hand in Yang" through the "End into Dream", in-depth analysis of the 58 reasons for the failure of the city. Different angles of analysis, will naturally cause more attention to users.

There are a lot of news events happening every day, and the news source is definitely not a problem. What was lacking was not an event and a hot spot, but a sharp sharp eye for discovering value. For example, last year's noisy Beijing Heaven and earth events, the author succeeded in seizing the opportunity, from the perspective of the infringement of the image of the website of the small and medium-sized enterprises copyright awareness Weak. The article "Heaven and Earth" tort revelation: Small and medium-sized Enterprise website Construction Copyright awareness is weak, by each major website reproduced countless times, brand reputation and optimization effect also doubled. We can imagine, if the title of improper effect is geometry?

Second, to arouse the sympathy of the public to win support

It is unbelievable that the power to conform to public opinion is so powerful! In small and medium-sized enterprises and personal webmaster, because the site was forced to write off the record and the pain of a bosom friend, the author of the original "website record was forcibly written off in the end embarrassing who?" after A5, just one day (and Saturday The number of visits unexpectedly reached more than 3,000, praise degree also exceeded the 100 mark. What's the problem? At least it resonates in this soft article, and the power to conform to public opinion is formidable. And the author has also written a domain name real-names system to purify the environment of the network development of the article, but brought a bad comment. The real decision is not the quality of the article itself, but the choice and topic.

"Has won the Netizen, has won all!", or 360 companies Zhou 祎 wise, in the 3Q war time to say so far-reaching words, 360 success is the key to win the hearts and minds. To maximize the effect of soft writing, it is the key to follow the public opinion and win the people's hearts. Not only is the attention degree, the Good article reprint quantity also will come up, can arouse the sympathetic article also to be more popular, leaves the deep memory. Only soft text body quality must pass, otherwise counterproductive. We still use the article "website record is forced to write off the end of the embarrassing who?" as an example, since the binary network also wrote a relevant record of the "Small and medium-sized webmaster for the record stop: Whether it is" dependent ", the same praise as the tide. Later there are follow-up, the topic or record, the difference is far more than praise.

Third, the transfer of value, quality can be carrot and stick

"Soft" refers to the value of "hard" that is advertising, soft writing and carrot and stick more easily to maximize the effect. Although the quality of an article is very high, if not effective delivery of advertising information, there is a loss of marketing purposes; An article piled up with advertising information, missing value and quality naturally can not arouse the interest of users, even the heart of disgust, it is counterproductive. So good soft wen, the most basic premise is that the quality of the article must be perfect. Like a TV show ad implant, if the actor's lines are filled with advertising messages, do you still have the heart to watch? While the basic necessities of life to the film and television play more advertising opportunities to see the film "Aftershock" in the Commercial Bank of ICBC advertising it, implanted how natural and unforgettable.

Mechanically, in order to soft wen and soft wen is soft writing big taboo, inappropriate advertising implantation not only will not play a marketing effect, but damage the brand image. Soft writing also needs to plan, need to intentions. No doubt, now hit the 58 of the city's advertising is a failure to join hands Yang how? Beyond 2011 is a dream. Good soft wen First is the topic novel, the title writes also unconventional, the good soft wen more should be transmits the value primarily. For example, a professional website design article, at the end of the seemingly undoubted mention of a network company produced effect, than deliberately highlighted better.

The Internet face everyone has a previous and equal, soft marketing is not only the opportunity for large enterprises, but also small and medium-sized enterprises and personal webmaster opportunities. Only relatively speaking, the small and medium-sized enterprises are less difficult to implement, good soft writing is not easy work. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the soft Wen marketing should be more from the user point of view, the intention to write, only the quality and value of the transfer of the successful implementation of soft marketing key. Also only the quality of the article, only the soft Wen marketing and the basis and premise.