How to use color psychology to improve the conversion rate of the website (next): Use bright primary colors for action call

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Lead: In a survey of color and sex, 35% of women said Blue is the favorite color and men don't like purple, orange and brown. You can use different colors to attract target users and improve conversion rates.

6. Orange is an interesting color that can cause a rush or impulse sensation.

The positive side of Orange is that it can be used as a "fun" color. For some people, Orange helps to "motivate people to take part in physical activity, compete, and make people more confident." "This may be why Orange is widely used by sports teams and children's products manufacturers," he said.

You should not be unfamiliar with this logo:

Click here to see the logo

This is another team that uses orange:

Click here to see the logo

In fact, there are a lot of sports teams have orange presence, such as: The University of Florida Alligator, the University of Berkeley Tigers, Boise State University Mustang, Syracuse, New York Knicks, the Mets, Diego Flash team and so on.

Amazon used Orange in their limited discount plate. This color gives a sense of urgency that makes information more noticeable and more operable.

That makes sense. Orange means active. Orange stands for fun. Orange symbolizes intimacy. Because it is a bright and warm color. However, the orange elements in the site can be more appropriate. "It is prudent to use orange to distract attention, but not too much to avoid masking the actual information of the ads," a Psych.Answers.com article suggests. ”

Sometimes Orange is interpreted as a synonym for "cheap". (compared with what is considered a luxurious black.) See below for details. Forbes magazine once mentioned the question in an article called "Color for product sales", "Does orange mean cheap?" The resounding answer is "yes". If your product is located at parity, or if you want them to look like this, orange may be a good choice. That's how big lots.

7. Black gives a luxury and a sense of value.

Our inner color psychologist says that the darker the hue, the more luxurious it is. An article from Lifescript describes black as "elegance, refinement, power", which is what luxury designers and high-end E-commerce sites want users to feel. The article also makes Black the "timeless, classic" Representative color, which further explains why High-value products Choose black reasons.

In an article on color and branding in Business Insider, the author describes the meaning of black:

"Black can be regarded as the color of luxury." ' Black, when used properly, can convey an attractive, mature, exclusive feeling. ’”

LV's handbag is not cheap. The brand's website does not appear to represent whimsical and interesting colors, which is the embodiment of value:

The Citizen watch, which is generally better than the beauty of the day, is also designed with a dark hue:

So is Lamborghini. Black is the name of the game:

Black may be a good choice if you're selling high value-added luxury items on your site.

8. Use bright primary colors to call for action.

In a rigorous test environment, the highest conversion rate that can call for action is a bright primary color and a two-second color, including red, green, orange, and yellow.

Black, dark gray, brown or purple, the conversion rate is very low, and bright color conversion rate is very high.

Women's Tiyatien uses a bright mauve-tinted window to call for action. They used purple and pink, which were related to women, and were presented in bright tones.

The Greengeeks button is set to yellow:

The world's largest retailer sets the famous "Add to Cart" button to yellow:

Some of the best conversion colors are "ugly" colours-orange and yellow. "From a psychological standpoint, the color of ' incompatible with aesthetics ' may be more of a concern than a color that conforms to an aesthetic standard," says an article in colormatters.com. "Because the goal of a transformational project is to get attention, you might be able to implement it with a big orange (or yellow) button."

9. Don't overlook the white.

In most of the color psychology materials I have read, one color is always in the forgotten state. Perhaps it's because color psychologists can't agree on whether White is a color. I don't really care if it's a color. All I know is that a lot of white space is a very powerful way to design. For example, the most popular site in the world, it's basically all white:

White is often forgotten color, because its main use is as background color. Most well-designed sites today use white space in large quantities to create a sense of freedom, emptiness, and air.

Conclusion

The internet is a world full of color, many content can be in the appropriate way, at the right time, to the appropriate reasons for the target audience for the use of color to achieve.

Naturally, this article will lead to changes in your company's office environment. How about a specific color style guide? What about the color of the logo as a hue? What about the color requirements of the chief designer? How do you deal with these problems?

You may not have the opportunity to rewrite your company's color-style guide, choose a site tone, or font color in your mail template. So how do you use color psychology in these situations? Here are some options:

If color changes are really tricky and difficult, in these cases, you may need to make some difference on the basis of the original. If you're a high heel designer who targets high-end female consumers, but the company logo is Orange, tell your company's decision-makers what you're worried about. People sometimes make stupid decisions about color issues, and it's time to gently tell them how an assassin's color scheme changes the conversion rate and why.

Use the color of psychology preferences to match existing color schemes. Admittedly, you'll need to follow the original color scheme, but you can still use a strategic color here or there. For example, you have a Web site in which blue is the main hue. Not bad. You can develop a window to get an e-mail address and set the button to bright yellow. This button wins the user's psychological preference and does not create a dissonance with the color of the company's logo.

The greater the degree of freedom you have in the color scheme, the better the result will be. Here are some reliable tips to incorporate color psychology into your web design:

Try a few more colors. No matter what others say, there is no correct color for converting text or buttons. Try the green, purple, or Yellow buttons. Explore the advantages of the black background color scheme and the white background scheme. Find the colors that best suit your audience and products.

Don't give the designer the choice of color. I respect the website designers. I've worked with a lot of them. However, don't let the designer decide which color your site should use. Color is a question of transformation, not just "Oh, this looks good". Color aesthetics is not omnipotent. The effect of color conversion is very important! To improve your website conversion rate, you should be highly involved in the color selection of the login page.

Avoid excessive color. I have just used more than 3,000 words to tell you the importance and magic of color. Now, you should go out and start working on color design. But don't get too mad. Please remember my last point. I put it in the end for a reason. White is a color, and it should also be your best friend in color choice forever. Use a lot of white to control your color enthusiasm. Too much color can make people feel confused.

Has your color change affected the conversion rate of your site?

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