How to win the user at First sight article "title" Writing Experience

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There is a sentence can be appropriate to elaborate on the role of the title of the article "Reading and reading, read the newspaper to read the question", not only the content of the article is novel and moving rich, the title should be "head-head." An excellent article of good or bad, or whether it can be deducted by the users continue to browse the interest, a large part of the factor is to see whether the title of the article can trigger the reader's desire. It can be said that there is a proper title, can also promote the status of the article in the hearts of users, concise exposition of the central point of view and "still hold the pipa half cover" aroused reading interest. An article how to win the user at first sight, more should head to the title of "Psychological strategy."

So that users can love at first sight of the title of the article, it is necessary to have its original place, what is the original place? Contains valid information about the user's needs. So what kind of information is useful information? Web surfers read the article for two purposes: relaxing entertainment, and satisfying or living needs, one that is of interest to the public and the other is public importance information. Public interest information requires a fun title is often more likely to trigger the user's inner curiosity to click on the article. Public important information may often involve self-interest, even if it is not involved, it will be concerned about the information of the people involved in reading analysis.

One: How to write the title

A simple example of the same is the post on a platform. But why do some articles have a very high rate of hits, and some articles are few? The users they face are the same, but the writing of a headline is quite different.

1, the title to do contain without the dew

If you tell the user all about the content of the subject, who else is going to go? title writing can inspire people's interest in reading but also to go without revealing, nothing but the best way to write, regardless of whether the content has enough writing skills, only the title can be netting a large part of the people. For example: "The campus cohabitation is good or bad, to the campus to steal the fruit of what is brought by the" which is the title of the user click on the immediate, a comment only good or bad, and another vivid exposition of what will bring, thinking. "The title of the article is more attractive to attract users eye, if all the theme center to do the article title, then the article will not see it."

2, avoid spelling dine

Often see some "title Party" to write a long title, to get the attention of the user's eyes, but it does write a lot of useless nonsense. The essence of a long value, no need to see the title will make people feel very "vulgar." Who will look at such articles? To avoid the occurrence of duplicate keywords, it is important to provide useful information. The length of the sentence should not have useless nonsense, otherwise it is better than short and fine writing. The so-called Spadger spite, short and fine title can also do the subject-predicate integrity.

3. How to write long title

And do long titles, sometimes at the same time after a sentence can be further discussed with the colon. Generally with a phrase, or several key words, semantic coherence progressive or juxtaposition clear. For example, I wrote an article on the days before, "The Webmaster Smoke and mirrors: what is restricting the development of personal web site" "before the article to bring new ideas, the latter part of the further elaboration to explain the content to ask questions." Or use a few phrases to spell out a news point, can effectively improve the length of the title, to eliminate the rubbish. , but it is important to note that do not cause ambiguity, the title long less punctuation caused by the ambiguity of the example is also very common, when appropriate, you can use a space or colon to interpret or coordinate.

4, rich title color

A method that is often used, pure text may not necessarily be enough to attract the user's attention. Therefore, many times after the article will be followed by a number of columns of multimedia tags. such as in the title added (Photos) (video) is a good way to attract users to click, after all, look at these things without effort. Or the important value of the article title change color bold, etc. to achieve the effect of attracting users. Rich title color can also be used in rhetorical semantics, rhetorical questions.

5, the title Guide user interaction

How does the title lead the user to interact? Tencent Sina and other major portals we can often see some titles with "comments" and similar words, many users will first look at other people how to comment on this article, and then to see your article, so that your users to move the same can improve the title and the value of the article.

Second: The writing of the wrong title

1, exaggerated extravagant, the article title is based on the content. Don't overdo the headline unless you are a celebrity with a powerful voice. For example, "on China's wealth assessment", it is clear that you are not authoritative. If it is written as "Chinese wealth according to my analysis," it will be more appropriate.

2, VIPs touch the subject. Although we write the title to contain but not dew, but also do not write the VIP do not know your title is to elaborate He Yi. At the same time, it is necessary to improve the readability of users while the readers ' interest is aroused.

3, the title is long without obvious annotation. Title long easy to cause ambiguity, such as a very simple example of "Food not sold to army" changed to "food does not buy: to Army" semantics completely different. So it's best to add a space or colon to the title of the article.

This article from the binary network original writing, from the Electric Business Circle (http://www.07695.com). Summary: Normative and reasonable writing article title Head, more easily stimulate users to read interest, the overall improvement of the site is self-evident. A5 initial draft, welcome to Exchange reading.